Leslie Buttonow Email & Phone Number

I offer a variety of freelance marketing, content creation and PR services, as well as brand/website audits, and welcome the opportunity to discuss new projects. I also create content for diverse audiences and platforms (feature articles, web content, press releases, buyer's guides and more), and my work has been published by various websites, publications and brands.

Greater Nyc Area

New York

Long Island, Ny

Main areas of focus included PR/Advertising and brand development/reputation consulting: Engaging, informative and targeted writing and editing (news releases, feature articles, blogs, e-newsletters, media kits, ad copy/headlines/taglines, speeches/quotes)Advertising and PR strategy, planning, budgeting and implementationMedia liaison for corporate events/trade showsProduct review planning and executionGoogle/YouTube/Facebook/lifestyle online advertising campaign planning/implementation Brand reputation/growth management and business developmentCrisis PR management

Greater New York City Area

Strengthened company brand identity and reputationIncreased industry awareness of the company via PR and eventsDeveloped/executed company marketing plans (corporate, web, social media, PR, advertising)Activated formal vendor co-op programs Assisted with website re-design and developed new content generation strategiesWrote corporate copy, bios, PR, newsletters

New York

I played a multi-faceted role in launching and/or growing top brands such as Korg, VOX, Marshall, Blackstar, Vestax, Lag Guitars, HK Audio, Sakae Drums and more. *Public Relations / Event Planning:Managed and executed all PR functions, including representation of the company and its brands to the media; crafting/distributing multimedia trade and consumer news releases; pitching stories and product reviews; fielding media inquiries; ghostwritingLeveraged strong industry media relationships to maintain a high ROI after PR activities were brought in-house; engaged in mainstream PR activities to develop broader brand awarenessOrchestrated anniversary and product launch events that garnered media coverage, early adopter sales and increased B to B salesOrganized trade show press conferences, trade show media tours and press junkets*Communications/Social Media:Focused team efforts on crafting clear, appropriate marketing messages; contributed unified product launch strategies to create synergy across marketing functionsLed internal/external communications during transitions to ensure a clear, consistent messageCopy edited/wrote/advised on Marcom messaging; contributed ad headlines/copyFurnished social media editorial items; recommended messaging style/angle /strategies*Advertising:Developed company’s social media advertising program (Google/YouTube/Facebook);introduced new ad units and communities (digital/paid content/experiential), and deliveredincreased engagement and impressions at below-average CPMs Budgeted and scheduled B2B and B2C ad placements across 20 categories to deliver diverse, yet targeted audiencesCollaborated with brand and sales managers to implement dealer advertising programs