Leslie Capstraw work email
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Leslie Capstraw personal email
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Over the course of my career I have built expertise in brand marketing, integrated communications and business operations through my deep agency and start-up experience. I am a goal-driven, results-producing leader with a proven track record in developing inclusive, high-performance cultures and leading integrated marketing and sales programs that create value for clients and brands. ► Major Accomplishments:- Led the Los Angeles operations of two global marketing agencies, driving significant margin growth through exceptional client service, business development and talent management.- Grew a small, entrepreneurial endeavor into a player in the luxury market targeting the Global Chinese Consumer. In doing so drove revenue 4X for the agency and expanded operations in key markets, entertaining a potential acquisition.- Strategically advised an emerging EdTech company, Genius Produced – instituting end-to-end operational systems, business structures, financial models, managing HR facets, overseeing P&L responsibilities and supervising fiscal management to position for investment.- Championed award-winning campaigns for clients such as LG Electronics as well as lead innovative product market launches for numerous well-known brands across a wide variety of industries including consumer tech, tourism, luxury, beauty, automotive, gaming and CPG. - Worked across international markets with special focus on Asia, having lived and worked in Hong Kong for Ogilvy.► Value Proposition:As my professional career continues to evolve, I remain steadfast in my belief that collaboration is the key to business success therefore, on a daily basis I am committed to building positive relationships with interdepartmental teams, senior management, clients, and key stakeholders to realize strategic business goals.WHO AM I?➨ Professional, strategist, fiscally responsible➨ Leader, team builder, coach➨ Thoughtful thinker, trusted partnerKEY COMPETENCIES: Global Team & Organizational Development | Agency Leadership | P&L Accountability & Cost Management | Talent Development | Strategic Planning & Execution | Contract Negotiation | Business Performance Improvement | Key Marketing Partnerships | Cross-Functional Collaboration | Multi-Departmental Leadership | Market Analysis & Brand Penetration | Account Management | Strategic Communications CONTACT ME:📧 lesliecapstraw@gmail.com
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Advisory Board MemberCreator DeckLos Angeles, Ca, Us
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Chief Operating OfficerSummit Strategy Group, Llc Jan 2022 - PresentSacramento, Ca, UsAccountable for building operational excellence across the entire firm while maintaining Summit’s unique culture and dedication to high quality work. -
MemberChief Feb 2022 - Mar 2023New York, Ny, UsChief is a private network focused on connecting and supporting exceptional female leaders. -
President / Strategic AdvisorGenius Produced 2020 - 2021Los Angeles, California, UsLeveraged corporate expertise to drive operational excellence and financial stability across entire business. Established operating procedures and standards of performance to meet organization’s vision, steer staff accountability, and enable performance excellence with clients. Supervised total of 20 employees.• Over 17% profit margin increase achieved after moving business to cost-plus pricing model.• Positioned company for acquisition of seed venture financing through working with senior management and refreshing go-to-market strategy, pitch deck, and presentation skills.• Improved corporate compliance in employee management, resulting in improved product delivery. -
Chief Operating OfficerChina Luxury Advisors 2017 - 2020Manhattan Beach, Ca, UsDirected end-to-end facets of business operations to drive sustainable growth. Devised and deployed marketing strategies, collaboration tools, and strategic business plans. Promoted luxury brands to capture global Chinese consumer base. Advocated company culture and vision to enable organizational efficiency, retain talent, and ensure client excellence. Clients included L’Oréal Travel Retail Americas, Michael Kors, Coach, Utah Tourism Board, and Away.• Facilitated 400% growth in three years after partnering with founder in building necessary infrastructure to transition organization from small consultancy to full-service agency.• Multiplied business 4x with major accounts with new marketing solutions and improved client service model.• Streamlined business operations and improved overall employee experience through establishment of payroll system, HR, and talent management systems. -
Evp And General Manager Los AngelesWeber Shandwick 2014 - 2017New York, Ny, UsSupervised and led multidisciplinary team to manage day-to-day Los Angeles operations. Established office culture and defined employee career paths to enable operational efficiency aligned with agency’s vision. Advised clients as a senior counsellor and devised integrated communications programs to drive significant business results. Fostered and enhanced relations with key stakeholders across large global networks. Oversaw team of 50 professionals with five direct reports. Clients included GM, Chevy, Bank of America, Skinny Cow, ResMed and Verizon.• Drove over 43% YOY improvement in operating margin after assessing corporate needs that impact profitability and focusing efforts on items with the greatest impact on multimillion-dollar P&L.• 180% YOY account major growth gained by securing win and leveraging prior client relationship to build trust and construct strategic value-add programming.• Stabilized attrition rates around high-performing individuals within first year of employment after navigating required layoffs and instituting employee-focused programming. -
Executive Vice President, Group Director Brand Marketing / La Office HeadOgilvy 2011 - 2014New York, Ny, UsDirected overall operations of Los Angeles office to establish office culture and lead day-to-day management of diversified teams. Steered brand and product marketing efforts for client portfolio. Leveraged marketing expertise to drive new business pursuits and provide senior executive counsel on global integrated marketing clients. Managed team of 30 staff and led initiatives to develop employee career paths, establish learning, and enable career tracking and retention. Clients included LG Electronics, Ford, Fiji Tourism, Virgin America, American Chemistry Council.• Secured more than $7 million account renewal on global business by creating seamless program execution across market teams, winning stakeholders’ trust, and demonstrating unparalleled value to senior client leaders.• Added multiple accounts by identifying and designing new product offering that led to award-winning campaigns and significant business wins.• Retained high-performing talent, garnered better creative outputs, and stabilized office attrition rates through initiation of employee programming across offices to foster collaboration and connection between teams. -
Senior Vice President | Consumer MarketingOgilvy 2007 - 2011New York, Ny, Us• Enhanced brand value of key clients by identifying and brokering strategic business alignments and partnerships.• Created relevance for clients and increased agency budgets 2X by transforming key accounts through innovative digital campaigns, branded content, and influencer programming.• Improved client profile building efforts and thought leadership through establishment of strategic visibility programs for senior executives and clients at leading trade shows, including Consumer Electronics Show (CES).
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Vice President | Consumer MarketingOgilvy 2004 - 2007New York, Ny, Us
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Associate Director | CorporateOgilvy 2001 - 2004New York, Ny, Us
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Account Supervisor | TechnologyOgilvy 2000 - 2001New York, Ny, Us
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Marketing ManagerInternet Shopping Network Llc 1999 - 2000Oversight for brand development of online shopping sites, ran public relations and managed external agency. -
Sponsorship Account ManagerTicketmaster 1995 - 1999Beverly Hills, California, UsPartnership development and account management
Leslie Capstraw Skills
Leslie Capstraw Education Details
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Wharton Executive EducationCertification -
Penn State UniversityInternational Marketing
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The University Of ManchesterEconomics
Frequently Asked Questions about Leslie Capstraw
What company does Leslie Capstraw work for?
Leslie Capstraw works for Creator Deck
What is Leslie Capstraw's role at the current company?
Leslie Capstraw's current role is Advisory Board Member.
What is Leslie Capstraw's email address?
Leslie Capstraw's email address is le****@****ors.com
What is Leslie Capstraw's direct phone number?
Leslie Capstraw's direct phone number is +132332*****
What schools did Leslie Capstraw attend?
Leslie Capstraw attended Wharton Executive Education, Penn State University, The University Of Manchester.
What skills is Leslie Capstraw known for?
Leslie Capstraw has skills like Public Relations, Strategic Communications, Brand Management, Corporate Communications, Content Strategy, Event Management, Marketing Strategy, Reputation Management, New Business Development, Brand Awareness, Strategic Partnerships, Message Development.
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