Leslie Davisson Email & Phone Number

Portland, OR, US

San Francisco, CA, US

New York, New York, US

Portland, Oregon, US

• Responsible for driving sales of book and gift products through the management of key accounts,rep groups, distributors, and website.
• Managed internal sales and marketing staff as well as 75 book and gift field sales reps.
• Analyzed revenue by account and sales channel, created sales goals, and conducted quarterly performance reviews with field reps.
• Account manager for national retailers, ecommerce sites, and institutions. Assessed needs ofclients and their customers, identified opportunities, and presented proposals to key stakeholders.
• Responsible for customer database management, working collaboratively with sales team toprospect for new business and qualify leads to build revenue pipeline.
• Directed all aspects of company’s presence at consumer events and trade shows, as well as annual sales conference.

New York City, New York, US

• Helped bring the company from the number four market share position to number one in sales and brand awareness in a highly competitive market.
• Managed sales to national accounts with achieved revenue targets of $10+ million.
• Account manager for Canadian distribution partner, including sales goals, performance reviews, and annual product presentation meeting.
• Responsible for sales forecasting and budgeting as well as supply chain management.
• Developed suite of sales tools and marketing collateral for B2B and B2C outreach and sales, incorporating marketplace data, competition research, positioning, case studies, and promotional programs.
• Leader of global marketing team, responsible for creating integrated campaigns that accurately positioned the brand, from messaging and asset design to media planning and partnerships.

• Managed sales to key trade accounts and gift channel.
• Educated account managers on effective positioning and value proposition of products.
• Developed targeted B2B and B2C campaigns and online promotions.
• Managed social media, website designs, online advertising and ad creation.
• Created marketing partnerships and consumer campaigns with key national brands, including Sega, Warner, and Disney.

• Publicity management of New York Times bestsellers.
• Produced promotional author tours and book launch events.
• Member of Digital Marketing team, focused on SEO strategy and driving online sales across all of HarperCollins.

San Francisco, CA, US

• Sales representative for Chronicle Books and distribution partners to national, mass market, and wholesale accounts.
• Surpassed sales goals each year and substantially increased Chronicle Books' presence in retail accounts.
• Responsible for monthly and annual sales budgeting and forecasting.
• Created, budgeted, and executed national publicity campaigns for over 50 products a year, with an emphasis on high-profile licensed products. Key clients included Disney/Pixar, Playboy, Sony Pictures, and DC Comics.
• Composed and edited press releases, marketing materials, catalog copy and media guide.