• Responsible for driving sales of book and gift products through the management of key accounts,rep groups, distributors, and website. • Managed internal sales and marketing staff as well as 75 book and gift field sales reps.• Analyzed revenue by account and sales channel, created sales goals, and conducted quarterly performance reviews with field reps. • Account manager for national retailers, ecommerce sites, and institutions. Assessed needs ofclients and their customers, identified opportunities, and presented proposals to key stakeholders. • Responsible for customer database management, working collaboratively with sales team toprospect for new business and qualify leads to build revenue pipeline. • Directed all aspects of company’s presence at consumer events and trade shows, as well as annual sales conference.• Developed custom POS displays and merchandising solutions for prominent in-store placement.• Developed marketing and communication strategies and content.

• Helped bring the company from the number four market share position to number one in sales and brand awareness in a highly competitive market.• Managed sales to national accounts with achieved revenue targets of $10+ million. • Account manager for Canadian distribution partner, including sales goals, performance reviews, and annual product presentation meeting.• Responsible for sales forecasting and budgeting as well as supply chain management.• Developed suite of sales tools and marketing collateral for B2B and B2C outreach and sales, incorporating marketplace data, competition research, positioning, case studies, and promotional programs.• Leader of global marketing team, responsible for creating integrated campaigns that accurately positioned the brand, from messaging and asset design to media planning and partnerships. • Managed all aspects of company’s presence at consumer events and trade shows, including booth design, traffic drivers, messaging and staffing. • Researched and targeted complementary brands to create mutually-beneficial partnerships. Successful campaigns included Urban Outfitters, TOMS Shoes, Intrepid Travel and Airbnb. • Created digital and print promotional products to drive consumer trial. • Responsible for media plans, ad buy negotiation, results tracking and advertisement creation.

• Managed sales to key trade accounts and gift channel. • Educated account managers on effective positioning and value proposition of products.• Developed targeted B2B and B2C campaigns and online promotions.• Managed social media, website designs, online advertising and ad creation. • Created marketing partnerships and consumer campaigns with key national brands, including Sega, Warner, and Disney.

• Publicity management of New York Times bestsellers.• Produced promotional author tours and book launch events.• Member of Digital Marketing team, focused on SEO strategy and driving online sales across all of HarperCollins.

• Sales representative for Chronicle Books and distribution partners to national, mass market, and wholesale accounts. • Surpassed sales goals each year and substantially increased Chronicle Books' presence in retail accounts. • Responsible for monthly and annual sales budgeting and forecasting. • Created, budgeted, and executed national publicity campaigns for over 50 products a year, with an emphasis on high-profile licensed products. Key clients included Disney/Pixar, Playboy, Sony Pictures, and DC Comics. • Composed and edited press releases, marketing materials, catalog copy and media guide.