Leslie Chadwick Email & Phone Number

Denver, Co, Us

• Promoted to newly created role to build and lead team of three marketing and communications professionals• Develop strategic marketing and communications plans for annual Open Enrollment Period, including equity-centered advertising, digital and social marketing/email marketing, collateral, organic social media, press releases and CEO statements, tailoring messaging for different audiences, from customers to stakeholders and elected officials - Over the past three years, increased health insurance enrollment from 200,000 in 2022, to 212,000 in 2023 and now 237,000 customers for 2024, driven by strategic communications and public relations initiatives -Manage $1.5 million digital advertising campaign for Open Enrollment, including paid social, digital display, paid search and connected TV campaign, including directing creative team -Secure media placements on statewide media outlets, directly contributing to increased enrollment• Managed a customer research project to update customer persona profiles, which led to the campaign “Life Your Best Life Colorado, We've Got You Covered” videos and advertising, keeping diversity and health equity top of mind• Strategize testimony talking points and messaging, helping to pass several health policy bills through Colorado legislation to advance health equity outcomes -One successful bill allowed undocumented Coloradans to enroll in affordable health insurance. Through marketing and outreach, we filled the allotted 10,000 spots for a $0 premium in six weeks for 2023, and within two days of Open Enrollment for 2024, filled the 11,000 spots, providing health coverage for residents who haven’t had access to health care at affordable costs. • Hire, develop SOWs, and manage creative vendors to align messaging and promote health insurance literacy through storytelling in social media and video content• Evolve brand design and champion organizational brand standards

• Hired initially to evaluate website content and look for ways to improve engagement on website, draft email marketing and engage on social media• Oversaw relaunch of connectforhealth.com, which included leading content development and managing web firm• Quickly identified need for formal communications structure to better advance organization's strategic goalso Approached leadership with business case, and after just six months in position, undertook building and leading a communications teamo Demonstrated value of having communications team by formalizing a process for internal and stakeholder communications, resulting in consistent communications to key business channels

Oversee all internal and external stakeholder communications and content including social media, video, newsletters, email campaigns and the university blog to ensure accuracy and consistency of university messaging and brand. Evaluate and improve open rates and engagement using analytics and data. Manage and mentor three staff members including a technical writer, content marketing associate and community engagement associate. Direct assignments and collaborate with the social media agency to engage students, alumni, stakeholders and potential students. Collaborate on brand vision, strategic communications roadmap, events and strategic communications and ensure all communications advance the university brand. Develop messaging for marketing strategies by segment and audience. Tell stories about lifelong learners through our communications channels. Launched the Outreach Advocates and Community Grants program, creatively working on brand awareness and engagement programs for students, faculty and staff. Assist public relations agency with media requests and award submissions.

Denver, Co

Manage communications projects and initiatives. Lead the Colorado Health Symposium scholarship program.Write and edit several Foundation documents and content: Ghost write the CEO’s monthly blog, draft monthly external and internal e-newsletters, write social media content for the Foundation’s regular social media channels: Twitter, Facebook and Instagram.Manage Foundation funding opportunities marketing. Research and draft a marketing plan for new and current funding opportunities. Act as a staff ambassador for the new organizational identity and support the Foundation’s cultural shift under a new CEO.

Was a key member of the communications team working with leadership on the mission, vision and values when a new CEO took over, also acting as a staff ambassador for the brand refresh and new organizational brand identity. Led all communications efforts for the new CEO’s #HealthiestCo Statewide Listening Tour and ghost wrote the CEO’s blog, resulting in the Foundation president setting the tone for her tenure at the Foundation.Lead the project management of the Foundation’s flagship products, including the Colorado Health Report Card, Health Elevations (a quarterly print and electronic magazine) and other print collateral. Manage vendors and creative agencies who assist on these projects. Responsible for external strategic communications planning and execution. Lead the Foundation’s internal communications, including gathering content and drafting the agenda for monthly all-staff meetings.Responsible for the main Foundation internal SharePoint site. Write the monthly external and internal e-newsletters. Manage the communication team’s editorial calendar.

• Developed and implemented consistent internal communications through intranet site (SharePoint), staff memos, internal newsletter and staff meetings• Demonstrated quantifiable impact on engagement through survey conducted one year after implementation

Strategize and counsel the business for all internal corporate communications. Write and distribute a monthly e-newsletter. Write business articles on post on our intranet.

Promoted Horizon Organic within the organic industry. Wrote a quarterly newsletter distributed to organic farmers and industry members. Planned presence and attended organic agriculture events. Updated constituency documents for our government relations team.

PR for Transportation and Tourism clients including:Wrote articles promoting Colorado for the Colorado Tourism Office’s monthly e-newsletter. Planned, executed and led a Familiarization (FAM) trip with tourism industry members throughout Colorado for national journalists, resulting in a variety of print coverage.Executed public involvement components from the public relations plan including the speaker’s bureau and public open house meetings for the North I-25 Environmental Impact Statement transportation study. Worked with local government bureaucracies, developed relationships with city and town officials.Advised engineering consultants on strategies related to public involvement. Composed Web site, newsletter and brochure copy for the study.