Leslie Chadwick Email & Phone Number

Denver, CO, US

• Promoted to newly created role to build and lead team of three marketing and communications professionals
• Develop strategic marketing and communications plans for annual Open Enrollment Period, including equity-centered advertising, digital and social marketing/email marketing, collateral, organic social media, press.
• Managed a customer research project to update customer persona profiles, which led to the campaign “Life Your Best Life Colorado, We've Got You Covered” videos and advertising, keeping diversity and health equity top.
• Strategize testimony talking points and messaging, helping to pass several health policy bills through Colorado legislation to advance health equity outcomes -One successful bill allowed undocumented Coloradans to.
• Hire, develop SOWs, and manage creative vendors to align messaging and promote health insurance literacy through storytelling in social media and video content
• Evolve brand design and champion organizational brand standards

• Hired initially to evaluate website content and look for ways to improve engagement on website, draft email marketing and engage on social media
• Oversaw relaunch of connectforhealth.com, which included leading content development and managing web firm
• Quickly identified need for formal communications structure to better advance organization's strategic goalso Approached leadership with business case, and after just six months in position, undertook building and.

Oversee all internal and external stakeholder communications and content including social media, video, newsletters, email campaigns and the university blog to ensure accuracy and consistency of university messaging and brand. Evaluate and improve open rates and engagement using analytics and data. Manage and mentor three staff members including a.

Denver, CO

Manage communications projects and initiatives. Lead the Colorado Health Symposium scholarship program.Write and edit several Foundation documents and content: Ghost write the CEO’s monthly blog, draft monthly external and internal e-newsletters, write social media content for the Foundation’s regular social media channels: Twitter, Facebook and.

Was a key member of the communications team working with leadership on the mission, vision and values when a new CEO took over, also acting as a staff ambassador for the brand refresh and new organizational brand identity. Led all communications efforts for the new CEO’s #HealthiestCo Statewide Listening Tour and ghost wrote the CEO’s blog, resulting in.

• Developed and implemented consistent internal communications through intranet site (SharePoint), staff memos, internal newsletter and staff meetings
• Demonstrated quantifiable impact on engagement through survey conducted one year after implementation

Strategize and counsel the business for all internal corporate communications. Write and distribute a monthly e-newsletter. Write business articles on post on our intranet.

Promoted Horizon Organic within the organic industry. Wrote a quarterly newsletter distributed to organic farmers and industry members. Planned presence and attended organic agriculture events. Updated constituency documents for our government relations team.

PR for Transportation and Tourism clients including:Wrote articles promoting Colorado for the Colorado Tourism Office’s monthly e-newsletter. Planned, executed and led a Familiarization (FAM) trip with tourism industry members throughout Colorado for national journalists, resulting in a variety of print coverage.Executed public involvement components from.