Leslie Dawkins, Six Sigma, Lean Six, Itil Email and Phone Number

- Plans, writes, edits, and disseminates information on behalf of government to promote goodwill and improve relationships internally and with external parties- Writes, edits, and prepares materials including town halls, publications, group emails, intranet pages, training materials, and meeting materials- Writes, edits, and prepares external communications including MOUs, slick sheets, newsletters, industry articles, press releases, speeches, scripts, blog posts, and webcasts- Supports PEO with strategic partnerships and engagements with Universities and Colleges - Develops, recommends, and maintains editorial policy and branding guidelines. Interviews source persons and research subjects to obtain information and verify facts- Assist the PEO when addressing media inquiries, create media opportunities, and work with public relations agencies to ensure placement of favorable stories in the press- Assist the PEO with the coordination of PR activities such as town halls, media events and trade shows, and will assist with the assignment of, and/or graphic design and final proofs for print pages, web pages, and navigation- Assist the PEO with photographic and videography products and events. Upon approval by the COR- Coordinate production and distribution of materials

Cybersecurity Infrastructure and Security Agency (CISA) Stakeholder Engagement Division and External Affairs, oversees the development of PR strategies, reputation management, and/or social media programs for clients in all industries. Possesses a thorough understanding of a client’s goals/mission, industry, audiences, objectives and challenges, news media outlets, and other message distribution channels. Drives the development of key messages, media relations outreach, social media initiatives, speech and presentation development, and community outreach programs. Co-chair LMD Diversity Equity Inclusion Accessibility board

Stakeholder Engagement Division & External Affairs. CISA leads the National effort to understand, manage, and reduce risk to our cyber and physical infrastructure. • Identify and execute marketing techniques with demonstrated effectiveness among audiences, such as social marketing, grassroots marketing, partnership marketing, and marketing specific to segments or markets.• Conduct research to gain insight into approaches for raising public awareness of cybersecurity, including evaluating behavior change from other disciplines and applying such research to inform messaging and information.• Develop and execute communications strategies and associated products (tool kits, releases, blogs, social media content, and events) to advance and promote cybersecurity actions aligned with relevant observed months and days, to include National Cyber Security Awareness Month.• Provide support to recurring daily, weekly and monthly campaign activities, to include coordinating logistics for partner calls and meetings, capturing and distributing minutes from internal planning and external partner meetings, producing quarterly reports for campaigns.• Measure cybersecurity attitudes and actions among the general public, to include measuring overall effectiveness of CISA’s cybersecurity awareness activities as well as qualitative and quantitative studies of strategies, concepts, problems, creative focus, copy/concept testing, market segmentation studies or use of existing market data to inform future tactics, targets, media selection, or strategic approaches.• Develop, produce and provide associated fulfillment services for public service advertising among consumer and business media channels, as relevant, including TV, radio, print, web, and outdoor formats.• Promote strategic partnerships with organizations at the national, regional, and local levels to advance cybersecurity messaging as well as promote cybersecurity resources in innovative and impactful ways.

- Reviewed current website content, work with developer and staff to develop a website governance and management plan - Developed the 2021 25th Anniversary Annual Report - Hired videographer and photographer to help create DCPCA's 25th Anniversary Video - Assisted with event planning and logistics for the 25th Anniversary celebration - Pitched DCPCA to media, created press release related to the 25th Anniversary

USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.• Developed communications, branding, and multimedia materials that increase understanding and raised awareness of USAID's Global Accelerator to end TB among key audiences (i.e., Congress, implementing partners, advocates, the mainstream media, USAID missions abroad, and the American people).• Executed small and large-scale events that raised awareness of USAID's TB program and increased engagement with key stakeholders. • Produced reports that satisfied USAID TB reporting requirements, which included reports to Congress.

For Breck Inc. Breck’s backbone is communications, management consulting, strategic planning, digital and traditional marketing, outreach, website design, app design, and public relations. • Collaborated and managed workflows between government and external team members to ensure that all project deliverables were completed on time and within budget.• Coordinated with the Government and developed comprehensive integrated communications and outreach plans, which included key strategies that contributed to increased confidence and positive behavioral change.• Served as Action Officer to shape information and submit recommendations to senior decision-makers. • Evaluated several plan's effectiveness through focused research, feedback, analysis, gaps and provided recommendations for improvements.• Managed outreach and engagement team which includes senior meetings manager, social media and communications specialist, outreach specialist, technical writer, graphic designer, and fulfillment coordinator.• Created communications and outreach strategies that created awareness about DoD’s suicide prevention, intervention, and postvention efforts. • Assisted in the development of unified themes, concepts, and strategies as part of overall suicide prevention campaigns.• Developed metrics to measure effectiveness and efficiencies in outreach efforts.• Identified, analyzed, and provided recommendations to modify/implement new outreach, social media, and comprehensive communication initiatives.• Conducted assessments and reviews by evaluating current national suicide prevention initiatives.• Monitored media trends and provided an analysis of suicide prevention and risk behavior media activity.• Partnered with federal and nonprofit stakeholders such as the Department of Veteran Affairs, Center for Disease Control, Substance Abuse and Mental Health Services Administration.

For Breck Inc. Breck’s backbone is communications, management consulting, strategic planning, digital and traditional marketing, outreach, website design, app design, and public relations.• Supported marketing and communications projects, led and implemented communications projects for Federal client FEMA.• Identified and executed marketing techniques that demonstrated effectiveness among audiences, such as social marketing, partnership marketing, and marketing specific to segments or markets.• Produced excellent written content for clients which included strategic marketing plans and other deliverables within the understanding of the material and the audience.• Performed research and developed approaches that raisied public awareness for a variety of outreach programs.• Developed and executed communication plans and strategies and associated products (tool kits, releases, blogs, social media content, infographics, emails, and events).• Managed recurring daily, weekly and monthly communications activities.• Provided support for procedure development, marketing campaigns, daily operations, writing projects, and special projects.• Maintained communication with team members and clients to stay informed on project status and issues.

The Defense Suicide Prevention Office provides advocacy, program oversight, and policy for the Department of Defense (DoD) suicide prevention, intervention, and postvention efforts to reduce suicidal behaviors in Service members, their families, Veterans, and DoD civilians.• Collaborated and managed workflows between government and external team members to ensure that all project deliverables were completed on time and within budget.• Coordinated with the Government and developed comprehensive integrated communications and outreach plans, which included key strategies that contributed to increased confidence and positive behavioral change.• Served as Action Officer to shape information and submit recommendations to senior decision-makers. • Evaluated several plan's effectiveness through focused research, feedback, analysis, gaps and provided recommendations for improvements.• Managed outreach and engagement team which includes senior meetings manager, social media and communications specialist, outreach specialist, technical writer, graphic designer, and fulfillment coordinator.• Created communications and outreach strategies that created awareness about DoD’s suicide prevention, intervention, and postvention efforts. • Assisted in the development of unified themes, concepts, and strategies as part of overall suicide prevention campaigns.• Developed metrics to measure effectiveness and efficiencies in outreach efforts.• Identified, analyzed, and provided recommendations to modify/implement new outreach, social media, and comprehensive communication initiatives.• Conducted assessments and reviews by evaluating current national suicide prevention initiatives.• Monitored media trends and provided an analysis of suicide prevention and risk behavior media activity.• Partnered with federal and nonprofit stakeholders such as the Department of Veteran Affairs, Center for Disease Control, Substance Abuse and Mental Health Services Administration.

The Office for Diversity, Equity, and Inclusion (ODEI) (formally Office of Diversity Management and Equal Opportunity) promotes diversity in the Department of Defense. ODEI envisions a Department of Defense that reflects the face of the Nation. • Guided the development of strategies and communications plans, conducted analyses, defined strategic direction, and provided oversight, evaluation, and strategic messaging.• Served as the principal communications advisor to senior staff on all strategic communications matters.• Advised proactively on potential media and public reaction to proposed policies and programs.• Established and maintained effective working relationships with staff of senior leadership in the DoD.• Prepared communication products for delivery and publication which included print and digital.• Designed and constructed web pages, and maintained written communication plans, news articles, speeches, website content, reports press and promotional materials for publication and support.• Developed drafts, finalize speeches, statements, talking points, and material for public appearances or interviews and prepare PowerPoint briefing presentations, questions and answers (Q&A’s).• Conducted analysis, evaluation, and metrics on various communication activities and its impact.• Supported external media relations inquiry responses, and other strategic communications initiatives via traditional mass communications.• Maintained contact with key community groups identified by ODMEO and ensure that these groups receive up-to-date information on programs and projects.

Alignment Strategies (ALS) leverages proprietary 3Ts – Training, Technology and Tri-Media. ALS brings extensive organizational development, human resources and diversity, inclusion and engagement expertise. Diversity and Inclusion Television (DITV) is a 24/7 news and information platform. DITV hosts some of the world’s leading experts on diversity, inclusion and engagement. • Clients: Department of Defense, U.S. Capitol Police, Con Edison, Proctor and Gamble• Provided relatable, current, and appealing D&I messaging.• Wrote training modules that explored the impact of current diversity and inclusion in workplace relationships, helped supervisors, trainers, and employees, to develop skills and promote meaningful conversations.

• Worked with non-partisan federal, state and local legislation on the Hill to evaluate policies.• Lead the strategy of online communications and marketing efforts. • Lead a team of four which consisted of webmaster, metrics and analytics coordinator, social media specialist, and an online grassroots specialist.• Drove online content and messaging strategy on company’s website, microsites by structuring, development, and writing of web content.• Managed social media strategy and implementation.• Designed and implemented new media projects for print, digital, radio, and television.• Directed online email acquisition program through online advertising and SEO strategies. • Worked with Development to execute online membership development strategies.• Managed Google AdWords campaign.• Managed various IT projects performed by the organization and/or outside vendors and consultants.• Produced weekly/monthly reports of website and digital communications statistics.• Directed the copywriting and editing of outbound email campaigns, online ad campaigns, newsletters, and related landing pages.

• Worked with Public Affairs Officers for Secretary of the Army, Chief of Staff of the Army, Vice Chief of Staff of the Army, Sgt. Maj. of the Army and Under Secretary of the Army and other PAOs.• Acted as project manager by leading and assisting Web developers on various microsites.• Researched, developed, acquired, produced, edited, packaged and published audio/video.• Produced print/graphic/video training tutorials.• Trained leaders online or in-person (on and off-site) on the Army’s content management system.• Served as Tier 1 helpdesk support by creating and troubleshooting user accounts.• Assisted with professional development resources and online community building/management services.• Performed web metrics/analytics, marketing analysis and Search Engine Optimization strategies.• Winner of The Thomas Jefferson Awards, U.S. Defense Information School January 2013, Outstanding Flagship Website Award.

• Worked with the North American Public-Sector IT Infrastructure Solutions’ and Client Delivery team on a contract with Transportation Security Administration (TSA) and The Department of Homeland Security.• Researched, developed, implemented, and published communication vehicles.• Consulted with other areas of management or business units to leverage various media outlets.• Wrote and produced internal and external communications materials such as newsletters, presentations, and electronic communication.• Coordinated communication events or campaigns.• Managed web and portal content, user functionality, governance, information architecture, metadata management, workflow and design.• Performed system modeling, simulation and analysis to provide appropriate software solutions. • Participated in designing, developing, troubleshooting and analyzing software programs that operate with hardware systems.• Provided input for documentation of new or existing programs to ensure information accessibility. • Additional assignments:• Proposal Manager - Defense Intelligence Agency• Asset Manager – Environmental Protection Agency

• Produced, printed, and distributed all publication materials for five to seven conferences annually.• Determined print runs and soliciting estimates for print jobs.• Tracked online submission of abstracts and manuscripts: proofread and copyedit all abstracts.• Produced programs, including posting to website. • Collaborated with authors to ensure compliance with templates/styles.• Prepared final PDFs for book creation and oversaw fulfillment of proceedings.• Created marketing materials—such as logos, ads, signage, and other materials• Produced and coordinate distribution of journals, and newsletter.• Coordinated advertising and create house ads, front matter, etc.

• Managed fast-paced, creative production team.• Prioritized jobs, and established systematic rules of production for Creative Services team.• Produced high-quality and timely delivery of marketing materials with brand identity.• Assisted Executives in the design and development of special marketing materials.• Managed production budget.

• Assisted Business Development directors and the Senior Vice President of business strategy with communications and administrative duties.• Exhibitions, Trade Shows, and Meeting Planning Logistic: Site selection, budget development and adherence, final bill reconciliation, contract negotiations, registration/housing, menu planning, room sets, audio visual, on-site management, transportation, rosters, and meeting close out procedures.• Communications: Produced media kits and information kits, press releases, and media inquiry • Presentations: Designed, developed, and produced professional reports and presentations, effectively and creatively convey data and analysis through tables, charts, graphs, maps, and text layout. • Travel arrangements (Domestic and International): Flights, rail, lodging, and cars. Also, handled account information such as rewards, frequent flyers and bonus miles. Experience with online booking reservation tools. • Monthly Reports: Worked with team of executives owning independent elements of producing monthly inputs. Coordinated and managed monthly report production.• Subscriptions and Memberships: Maintained membership records, fulfillment of all requests for membership materials, and maintain related inventory.