Leslie Demourelle, Mba Email & Phone Number

Lisle, Illinois, United States

Chicago, Illinois

Product management and marketing expert providing consulting and contract services in:• Strategic planning and implementation including: product development and go-to-market strategy, lifecycle and product enhancement roadmap• Business development and sales• Cultivation and management of strategic partnerships• Revenue generation & enhancement; P&L management• Retail operations• Marketing Communications

Greater Chicago Area

• Responsible for managing payments and financial services product portfolio with over $150 million in annual revenues.• Led program to offer new lending products in the Texas market stores. This initiative included oversight of IT implementation, regulatory compliance and the development and execution of training and marketing programs. • Developed strategic product roadmap including prioritization and annual projections.• Responsible for evaluating new products and new vendor… Show more • Responsible for managing payments and financial services product portfolio with over $150 million in annual revenues.• Led program to offer new lending products in the Texas market stores. This initiative included oversight of IT implementation, regulatory compliance and the development and execution of training and marketing programs. • Developed strategic product roadmap including prioritization and annual projections.• Responsible for evaluating new products and new vendor opportunities to enhance product offering and customer experience.• Led team of three Product Managers to drive revenue for the company and value for our customers. Show less

Greater Chicago Area

• Developed new prepaid product and led pilot program and 8,000-store launch.• Managed product vision and road map including product enhancements, branding and marketing calendar including life cycle communications.• Spearheaded research efforts to define and refine branding delivering new concepts and increased performance levels over previous offerings.• Headed a special task force to track competitive activity, audit stores, and evaluate customer experience to identify and… Show more • Developed new prepaid product and led pilot program and 8,000-store launch.• Managed product vision and road map including product enhancements, branding and marketing calendar including life cycle communications.• Spearheaded research efforts to define and refine branding delivering new concepts and increased performance levels over previous offerings.• Headed a special task force to track competitive activity, audit stores, and evaluate customer experience to identify and respond to environmental and competitive threats.• Led development and production of the retail packaging; vetted multiple potential vendors. Selected final vendors and negotiated vendor contracts.• Collaborated with the issuing bank to ensure adherence to regulatory guidelines. Show less

Deerfield, Illinois

• Directed all activities for the category, generating more than $140M in revenue including strategic and operating plans; managed P&L to drive profit 215% throughout tenure.• Reinvigorated the gift card mall program by partnering with new vendors to increase assortment by 30% and increase sales by 80% in the first year of the partnership. • Supervised six-member team of direct reports and assumed dotted-line management of cross-functional teams including IT, merchandising… Show more • Directed all activities for the category, generating more than $140M in revenue including strategic and operating plans; managed P&L to drive profit 215% throughout tenure.• Reinvigorated the gift card mall program by partnering with new vendors to increase assortment by 30% and increase sales by 80% in the first year of the partnership. • Supervised six-member team of direct reports and assumed dotted-line management of cross-functional teams including IT, merchandising, supply chain, store operations and marketing.• Secured strategic partnerships with iconic brands and Fortune 500 companies including Apple, Starbucks, Disney, Verizon, Redbox, PayPal, Visa, American Express and Macy’s. Positioned Walgreens as one of only three such marketing and distribution programs in the industry. Show less