Manage and improve processes with national and global product business units for HP Inc. Prioritize and understand issues, capture data and build business cases to present to top management with strategic and tactical resolution recommendations designed to drive and improve product flow from point of origination to retail environment.

Managed channel activities, creative development and testing, defined processes and acted as liaison between agencies and internal teams while understanding both intricacies and big picture of the business needs.• Managed up to four segmented customer campaigns on a monthly basis resulting in the retention of over fifty percent of targeted audience. • Introduced revised touch-point messaging for renewal communications for print and email. which resulted in a fresh, concise approach that increased response and lowered attrition. In addition, improved the production process to reduce time during the execution phase. • Deployed 10 new product offerings which offered the customer a chance to renew on same product line. Launched new communications that featured incentives and special promotions which enhanced retention effort by fifteen percent.• Improved and aligned the email response path by implementing a new methodology to email renewal sends which fostered a higher conversion rate.

Supervised the planning and implementation of direct mail initiatives for business segments including - residential, small business and emerging markets. Worked closely with internal teams to define offers/segmentation strategies for tactical executions while ensuring cohesive messaging across communications, and with external agencies for creative and data integration.• Led the creation and development of a marketing package that introduced a new product offer to an emerging northeast market. Worked closely with Texas and Northeast teams to manage and execute this initiative. The sales yielded from this initiative was twenty percent.• Researched and categorized the direct mail campaigns to leverage key print components to reduce production costs. • Developed a loyalty incentive program to current customer base to improve retention effort by ten percent.

Managed and arranged communication and marketing for insurance advisors, including new project research, RFQ/RFP submittal responses, presentations, team coordination, client contact, brochures, direct mail and website management.• Guided the design, content, coordination and production of marketing collateral packages of 10 new product lines which consisted of sales brochures (both consumer and field), supporting sales ideas, public relations and cover letters. • Awarded a major project from a competitor to ease transition of their current clients to our line of business. Developed customized marketing package to explain competitor’s exit from business and value of continuing with Ameritas. Resulted in sixty five percent retention rate of competitor's clients.

Collaborated with internal team to define direct mail specifications and guide the output of the design. Ensured the pieces were produced properly from scheduling to quality assurance upon completion. Monitored, reviewed and reported on marketing activity and results on a monthly basis to determine ROI.• Provided editing feedback and distribution of online marketing efforts, including multiple web sites and email distributions, and enabled communication to clients and prospects in a timely and cost-efficient manner. Approximate cost savings for traditional mailing versus email communications was forty five percent savings.• Arranged and compiled media proposals with vendors for advertising campaigns, negotiated to keep costs within allowed budget, and maintained any increase in advertising rates to a minimum of five percent or less per year.• Co-branded a marketing kit with third party affiliates to deliver a unified message of both services offered by both parties. This tool was used to help improve conversion rate by twenty percent.