Leslie Newell Email and Phone Number

- Founded a coaching and consulting business dedicated to helping overwhelmed parents streamline household management and create systems for more organized, joyful home lives.- Designing and launching innovative frameworks for workflow automation, chore optimization, and family routines, empowering clients to reduce mental load and regain balance.- Created and facilitated workshops, 1:1 coaching sessions, and digital programs leveraging systems design, agile methodologies and behavioral science principles.- Growing a network of engaged parents and professionals through targeted marketing and content strategies, using storytelling and actionable insights to drive connection and impact.- Demonstrated expertise in productizing services, experimenting with business models, and learning from rapid feedback cycles to refine offerings.

- Serve on the executive team of a technology-forward ecommerce company, driving vision and strategy for innovating shopping and making experiences for design-forward customers.- Manage a team of 4-7 product managers, product designers, and site merchandisers.- Mentored team to increase project start rate by 15% in one year through extensive A/B testing in the top-of-funnel shopping experience.- Coached team in multi-year replatform of photo product editor experience to increase order completion rate and customer satisfaction.- Participated in a successful company exit with growth private equity firm Summit Park.- Acted as interim integrating marketing executive for a 10+ person department.

- Championed developer experience initiatives to make workflow automation and third-party app development simpler, more pleasant, and more productive on the Slack platform.- Built and launched Workflow Builder steps from apps, which provides users new ways to use Slack apps in more flexible ways to better support how they work in their companies.

At Bluprint (an NBCUniversal company), inspiration becomes action. Our digital platform helps people learn and be inspired by world-class experts, classes & tutorials across a wide range of creative activities, and a global community of like-minded doers.- Lead product vision & strategy for Bluprint’s subscription lifestyle content platform. - Manage a team of 4 product managers and coach effective product management process.- Relaunched Craftsy Unlimited product offering as Bluprint as part of a larger rebrand from crafting to lifestyle content. Led transition to Brightspot CMS from home-grown CMS. - Define and execute on e-commerce product strategy as an individual contributor. Goal is to provide subscribers easy and convenient “paths to action” for their lifestyle passions by integrating physical supplies and other commerce opportunities in Bluprint's content offerings.- Maintain legacy Craftsy e-commerce platform.(Promoted to Director of Product, from Senior Product Manager, in September 2018.)

- Defined vision for cross-sell as the first Wayfair cross-sell PM hire. Built strong relationships across the organization to drive toward shared goals and collaborative solutions. Developed trusted SME knowledge on e-commerce cross-sell.- Drove 350% YoY increase in revenue through cross-sell by achieving feature parity across stores and platforms, increasing cross-sell SKU coverage, and improving user experience.- Launched redesigned collections experience, increasing add to cart rate on mobile web by 32%.

Position responsibilities- Define product strategy for consumer web and mobile applications with input from multiple complex stakeholders - Lead multiple cross-functional teams of software developers, user experience designers, and business stakeholders using Agile software development methodologies from idea to release and beyond.Key Achievements- Launched a full course experience within iOS and Android mobile apps that enables edX’s 5 million learners to complete 60-70% of edX’s course catalog exclusively through the apps. - Beta-tested a new Teams feature on edX's online learning platform that enabled 1,000 learners from around the world to work together to make a significant change in an area of social justice concern.- Redesigned publishing workflows to significantly decrease course authoring effort.- Championed API-first development and led backend re-architecture for key edX features. - Developed internal KPIs and automated reporting to quantitatively describe feature value.(Promoted to Senior Product Manager, from Product Manager, in 2015.)

Position responsibilities- Lead and provide expertise for complex, technical projects, from concept through analysis, design, execution and rollout.- Work with a cross-functional team of other product innovators, software developers, user experience team members and business stakeholders. - Perform data analysis to inform solution design and monitor product metrics.Key Achievements- Reimagined athenahealth’s electronic health records from the ground up to provide a simpler, patient-care-focused user experience for clinicians.- Leveraged behavior data from 29,000 providers in athenaClinicals to surface intelligent clinical suggestions at the point of patient care.- Redesigned platform used by clients and project managers to implement athenahealth products.- Automated setup tasks for key implementation steps, which reduced client and project manager effort, encouraged best practices, and standardized processes.- Developed data analysis tools in Excel to support metric monitoring of implementation tool adoption.- Created new enhancements and bug queue processes and released more than 170 items to users.Other activities- Volunteered as a teaching assistant for recurring SQL class.- Revised Product Innovation hiring processes to support increased growth and encourage efficiencies.- Defined Product Innovation project phases & key deliverables to standardize across the department.- Interviewed prospective product innovation candidates.(Promoted to Product Innovation Manager, from Senior Product Innovation Associate, in 2014.)(Promoted to Senior Product Innovation Associate, from Product Innovation Associate, in 2012.)

Troubleshoot various hardware & software issues and videotape/photograph college events.

Coordinated a team of eight coops in investigations of spontaneous collaboration tools and physical spaces for the next generation worker. Briefed MITRE CIO & deputy CIO on conclusions of investigation, which resulted in changed work practices within the organization. Managed a team of approximately five full-time staff members for a social graphing prototype based off of mined intranet data. Coordinated contact between team members and obtained access to resources. Led an effort to digitize demos of computer security tools developed by MITRE in archival video form. Created documentation for all audiovisual equipment, detailing processes for division specific purposes. Evaluated several network analysis/visualization tools for use on MITRE's corporate network.

Coordinated all phases of a highly visible social software microlocation project. Responsible for taking several innovative ideas from concept to pilot. Executed pilot rollout to over 300 corporate users. Developed several widgets utilizing Web 2.0 technologies. Conducted a study of current MITRE coops to improve the onboarding process for interns and new graduates at MITRE. Results were presented to the highest levels of the company, resulting in new projects focused at attracting next generation workers. Created several five year visions on integrating social networking concepts into the MITRE information space. Developed detailed storyboards of scenarios in support of vision.

Family owned wedding photography and video business. Specialize in digital photography/videography and postproduction editing, website design, IT responsibilities, advertising, and customer relations.