Leslie Hancock Email & Phone Number

Denton, Tx, Us

Dallas-Fort Worth Metroplex

United States

Positioning, messaging, GTM strategy, buyer personas, competitive intelligence and analysis, business-outcomes-driven technology consulting- Product Marketing Leader for technology software and professional services: Kyndryl Consult, Kyndryl Vital, and Kyndryl Bridge- Successfully launched two new line brands, contributing significantly to double-digit revenue growth and earnings exceeding market expectations- Led large cross-functional, international teams- Led analyst relations strategy (Gartner, Forrester, IDC, others)- Owned data-driven persona buying group definitions for the entire company (refreshed annually)- Analyzed competitors to ensure the portfolio's proper positioning in the market- Gathered voice of the customer data, drew business insights, surveyed sellers, and formed data-driven marketing strategy- Signed deals increased by 62% year-over-year in constant currency

United States

Austin, Texas, United States

Austin, Texas, United States

- Led growth marketing initiatives and numerous product launches- Conducted extensive audience research through internal data, commissioned studies, analyst reports to define and validate buyer cohort personas, purchase drivers, and customer journeys across industries and global regions- Led competitive research and insights for maximum product positioning effectiveness- Wrote and quantitatively & qualitatively tested messaging and positioning that aligned an extensive product portfolio with the corporate messaging and branding- Presented quantitative and qualitative study results with insights to C-level executives across multiple business units- Aligned product and portfolio messaging with corporate business strategy

Austin, Texas Area

- Conducted extensive audience research and developed strategic insights through internal data, SEO data, commissioned studies, analyst reports, competitive insights, and more to define and validate buyer cohort personas, purchase drivers, market positioning, and customer journeys across industries and global regions- Audited content in market against performance metrics and campaign needs to optimize content or identify gaps for new assets- Ran Agile-style kanban editorial and project management processes- Led an update of the business unit’s Brand Guidelines in collaboration with corporate HQ- Led relationships with agencies such as Ogilvy and the Washington Post Brand Studio and with internal technical subject-matter experts to execute content assets at every stage of the content lifecycle- Conducted user testing and audience surveys to explore advertising concepts and brand health questions impacting content strategy- Developed cross-portfolio messaging, positioning, differentiators, and proof points based on audience drivers and benefits- Led cross-functional design thinking workshops for creative ideation, iterative project development, buyer journeys and problem solving

Austin, Texas Area

Austin, Texas Area

Marketing consultant with deep experience in positioning, messaging, brand strategy, go-to-market strategy, content strategy and development, concept and campaign development, research writing, and more.- Specialized in marketing for heavily-regulated and technical industries including IT, software development, health/medical, pharmaceutical, financial services, insurance, and energy- Provided services such as user testing, business research, compliance reviews, training curriculum, and content strategy advisory and implementationSome of my clients/projects have included:* ObjectRocket (a Rackspace company) - Messaging, case studies, white papers, etc.* Dun & Bradstreet - Bylined articles* SunPower - Messaging, brand strategy, product marketing, blogging, marketing & sales collateral, trade show concepting, integrated marketing, partner marketing, * ePatientFinder - Messaging, digital strategy, marketing & sales collateral, pitch decks* Zenoss - Case studies* Phunware - Infographics, case studies, sales aids* Bloomfire - eBooks, white papers* Topdown Systems - Marketing research, content strategy, web strategy* TriggerPoint - Messaging, product marketing* Sales Engine International - Articles, white papers* AustinMD Magazine - Feature articles, editing* LivingTree.com - Branding, messaging, content strategy* Alcon - medical device marketing & strategy* Cochlear Americas - Community management and analytics, social media strategy, social media content creation, metrics reporting* Hystersisters.com - Web content strategySpeaking engagements have included Innotech eMarketing Conference, Radius of Influence Conference, the Williamson County Association of Realtors, the All Content Matters professional development series, Freelance Austin, WordCamp, RISE Austin, ACC's Social Media Forum, Texas State University's Mass Communications Week, and many others.

Austin, Texas Area

Member of a highly collaborative team laying the groundwork for a completely new brand* Brand strategy* Brand identity (establish and define brand voice & tone)* Messaging framework* Copywriting guidelines* Client presentations (C-level)

Austin, Texas Area

Founder and lead writer for B2B Ghostwriting, a publication for professional business-to-business content marketing and sales copywriters and the business leaders who hire them

Austin, Texas Area

- Content strategist- Lead writer- Editorial director- Public relations liaison

Austin, Texas Area

Content strategy, editorial management and copy development for health care marketing and advertisingClient: Thyroid, Head and Neck Cancer (THANC) FoundationLed the content development of http://headandneckcancerguide.org* More than 550,000 words of copy* Four audiences: adult patients, caregivers, teens and young children* Strategized, wrote, revised, edited, fact-checked and/or formatted every page* Hired, trained and managed in-house and freelance staff and vendors* Established and managed the editorial workflow for the entire siteClient: Alcon SurgicalLed content development for both traditional and digital tactics across multiple brands* Messaging* Content strategy* Digital architecture* Advertising concepts* Copy* Regulatory documentation For: * Web sites * Apps * Email campaigns * Banner ads * iBooks * Print collateral * Videos …and moreClient: HCB HealthImplemented an internal content-mastery program for cross-functional teams to gain an in-depth understanding of the surgical equipment and procedures that pertained to our clients’ productsClient: Cochlear AmericasManaged the launch of a medical device manufacturer’s social media program* Creation and maintenance of client’s Social Media Playbook* Training of stakeholders on Radian6* Metrics analysis and reporting* Regular presentations of recommendations to client team

Wrote regularly-featured articles; managed sponsor accounts; conducted public relations activities on behalf of major advertisers

Wrote and edited content for a variety of products; worked with software developers to create multimedia instructional materials; managed editorial calendar and workflow

Ma, English

Ba, English

Activities and Societies: Meadows Scholar