Developed new omni-channel/ecommerce role with focus on developing strategy, tactics/execution and on-line shelf presence of ecommerce retailers (Kroger, Target, Meijer, Safeway/Albertsons and Harris Teeter) to grow sales, share and on-line customer experience. Expert on specific retailer on-line strategies, operations and shoppers in order to create and execute effective strategies and educate internal organization stake-holders. Grew Campbell's share in ecommerce channel and over-delivered on revenue targets and budgets. Built business and negotiated all contract/terms with Kroger SHIP from inception to roll-out of Kroger Seamless. Champion of leveraging customer's integrated media services and securing internal support of budget dollars with increased profitability.

Business Development expert on Growth Initiatives and Long-term planning -- coordinating the marketing strategies with sales team and collaboration with HQ cross-functional stakeholders. Customer expert and leader with Kroger, driving business relationships with 84.51 and Kroger Marketing Services, Sales Planning, E-commerce/Digital and Merchandising Services. Grew sales +5% in Fiscal 2015 resulting in Kroger Team winning Region of the Year and me personally winning the Campbell's MERIT Award in 2017.

Led Marketing Team including shopper insights, shopper marketing and analytics for BeaconUnited Cincinnati -- representing mid-tiered National and Regional CPG companies at Kroger. Specialization in leveraging 84.51 insights, building brand marketing/trade/consumer strategies and implementing Kroger customer first strategies. Successfully implemented new business development of Confection customers.

Category Management, Consumer and Shopper Insights & Analytics, Shopper Marketing and Sales Strategy, Customer Team Development and Training, Retail Execution..specializing in 84.51 analytics.

Developed analysis plan and strategic framework that furthered the understanding of Kroger shopper segmentation and helped Kraft focus on those consumer segments that were most relevant to meet our shopper needs.

Directed Shopper Insight team across 60+ categories with over $1.9B in revenues. Managed 19 Shopper Insight professionals with direct responsibility for 7 Category Managers -- supporting all Kroger Category Management initiatives.Led the dunnhumby shopper card integration efforts for the Kroger team and Kraft including managing a 3 year Total Food & Beverage contract.

Led Sales Information & Technology team in support of Category Management initiatives for 4 Kroger Divisions, Winn Dixie, Marsh and leading Wholesaler account teams.Managed team of 8 people -- increasing Category Management penetration of mid-west customer base from 22% to 55%.Was responsible for technical and analytic training and development of all sales and sales/technology individuals.

Managed Marketing Research revenue budgets of $10MM for clients including P&G, Ross Labs, Gerber, Maybelline, Borden and other national/regional CPG's -- consistently exceeding budgets.Successfully negotiated over $4.5MM in new business.Leveaged scanner and consumer information to drive sales and customer engagement. Presented findings and business solution recommendations to Brand Marketing, Marketing Research, Sales and Category Management teams.Led client service teams of 3-10 executives. Managed their career development and coaching.