As the Creative and Digital Lead, I orchestrate a multifaceted approach to digital presence and brand identity, leveraging a diverse skill set to drive impactful results:• Oversee website content management and governance through Sitecore, collaborating closely with agency partners to ensure seamless execution.• Proficient in editing HTML/CSS to fine-tune website and email aesthetics, ensuring optimal user experiences.• Spearhead comprehensive SEO strategies to enhance online visibility and drive organic traffic.• Execute targeted email campaigns and Continuing Legal Education (CLE) events using Outlook and Vuture, maximizing engagement and participation.• Harness the power of Google tools including Analytics, Looker Studio, Search Console, Trends, and Tag Manager to glean actionable insights and optimize performance.• Collaborate closely with the social marketing team to align strategies, providing essential image kits and content snippets to amplify brand presence across platforms.• Develop and maintain comprehensive brand guidelines that serve as a blueprint for consistent brand representation across all media, while also leading branding initiatives and shaping visual identity with Adobe Creative Suite and Canva to ensure coherence across every touchpoint.• Design compelling collateral such as diversity annual reports and newsletters, tailored for effective distribution across diverse channels.• Craft captivating advertisements from concept to design, capturing audience attention and driving conversions.• Provide essential support for marketing pipeline initiatives including RFPs, pitches, PowerPoints, and attorney collateral, contributing to the overall success of strategic endeavors.With a blend of creativity, technical expertise, and strategic vision, I navigate the digital landscape with finesse, consistently delivering exceptional results and elevating brand experiences across all channels.

• Contributed to the successful launch of a new website by assisting in the deployment of a Content Management System.• Designed the Diversity Annual Report and similar newsletters, tailored for distribution across various channels.• Developed advertisements from concept creation to content development and design execution.• Collaborated on and provided support for marketing pipeline initiatives, including RFPs, pitches, PowerPoints, as well as creating and distributing post content/alerts and attorney collateral as required.

Generate and deliver freelance design solutions on a project-by-project basis, encompassing a range of deliverables such as websites, brochures, logos, branding materials, content, blogs, and any other assigned communication collateral.Industry experience: mortgage/finance, real estate, telecommunications/wireless, tech/data, greeting cards, construction, healthcare.

Lead designer print and web. Creation/layout/production of external and internal marketing materials such as corporate identity pieces, brochures, newsletters, case studies, engineering specs, mailers and web graphics. Coordination of tradeshows and displays.