Leslie (Gee) Latimer Email and Phone Number
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Leslie (Gee) Latimer personal email
Strategic leader with comprehensive marketing and brand management experience across a global organization. Innovative brand strategist successfully re-positioning and introducing robust revenue driving initiatives. Fosters trusting relationships focused on a collaborative approach to leading multi-faceted projects inside of complex environments. Skilled in guest experience, customer marketing, loyalty, and agency management. Team player with strong communication and organization skills. Skills: Guest Experience * Brand Management * Strategic Partnerships & Planning * Digital Marketing * Loyalty/Relationship Programs * Loyalty/Relationship Marketing * Vendor/Agency Management * Consumer Insights & Analytics * Global Activation * Sports Sponsorship Activation * Effective written and verbal communication skills
Preferred Travel Group
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Director, Crm And Lifecycle MarketingPreferred Travel Group Mar 2024 - PresentNewport Beach, Ca, Us- Drive CRM and lifecycle marketing initiatives from concept to execution across PHR’s websites, email, paid media, SMS, and app to drive bookings and loyalty engagement.- Develop lifecycle marketing strategy, including the email automation and cross-channel journey roadmap, building out associated journey flows.- Own overall merchandising strategy and collaborate with cross functional partners to improve customer engagement and increase revenue to PHR.- Identify and execute marketing initiatives, retention programs and funnel optimizations to increase customer lifetime value by moving customers up the engagement ladder.- Develop strategies for key marketing decisions based on analytical problem solving, e.g. quantitative and qualitative consumer insights, rigorous testing of different retention strategies, customer experience feedback, demand projections, and cohort health/lifetime value.
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Director, Crm And Retention MarketingWheels Up Apr 2023 - Mar 2024New York, Ny, Us• Lead the strategy, development, and execution of Loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies -
Sr Manager, Loyalty ActivationPapa John'S International Mar 2021 - Apr 2023Atlanta, Georgia, Us• Responsible for building Papa John’s sales and brand equity by leading key customer initiatives including CRM, customer analytics & insights, Martech strategy and the evolution of the Papa Rewards loyalty program. -
Global & Americas Luxury Guest Experience Brand ManagerIntercontinental Hotels Group (Ihg®) 2018 - Mar 2021Windsor, Berkshire, Gb• Provided input and executed strategic plan to address product & service inconsistency and drive growth for IHG’s namesake hotel brand. • Developed a new ultra-luxury 3-year digital guest experience vision & roadmap for IHG’s priority luxury hotel brand.• Developed processes and delivery systems for all programs and initiatives that result in a continuous improvement of luxury target guest experience. -
Manager, Global Loyalty ProgramsIntercontinental Hotels Group (Ihg®) 2015 - 2018Windsor, Berkshire, Gb• Served as the global brand steward for the loyalty program for all IHG® hotels, IHG® Rewards Club, to ensure brand guidelines were maintained and followed for consistent brand delivery. Reviewed and critiqued creative assets weekly to ensure brand strategy alignment.• Lead, executed and tracked global marketing initiatives to support company priorities and build customer awareness and advocacy throughout the customer journey.Notable Successes• Oversaw external agency with the evaluation of potential ROI and long-term growth strategy for launching a Lifetime Status platform at IHG using emerging market trends.• Utilizing customer insights and competitive benchmarking, led the creation and benefit strategy of IHG Rewards Club’s newest Elite membership tier against tight deadlines.• Led conception through implementation of a global Welcome Drinks & Snacks hotel benefit for IHG Rewards Club guests across 4 global regions and 9 brands - $2MM budget.
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Manager, Digital Channel MarketingIntercontinental Hotels Group (Ihg®) 2014 - 2015Windsor, Berkshire, Gb• Developed and deployed direct Internet channel marketing campaigns and onsite merchandising for both Lifestyle brand-specific and multi-brand audiences in order to (1) increase channel adoption by existing customers and (2) increase overall demand for our brands’ offerings. • Ensured the key value proposition components of IHG’s direct Internet channel were incorporated into all Lifestyle brands messaging where appropriate.
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Brand Manager (Intercontinental® Hotels & Resorts & Hotel Indigo® Hotels)Intercontinental Hotels Group (Ihg®) 2013 - 2014Windsor, Berkshire, Gb• Delivered brand strategy and guest experience for the InterContinental and Hotel Indigo brands based on current & competitive landscape, consumer research and hotel operations feedback - $3MM annual budget.• Developed brand innovation (product, service and sales) to support the need for brand awareness, grow revenue and increase guest/owner satisfaction.
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Manager, Global Loyalty ProgramsIntercontinental Hotels Group (Ihg®) 2006 - 2013Windsor, Berkshire, Gb• Led the loyalty program's largest multi-channel marketing campaign ("Free Nights" Promotion) working collaboratively with more than 100 employees globally in more than 15 different departments. Campaign drove $110MM incremental revenue and won a Silver HSMAI Adrian Award.• Selected for 6-month overseas assignment – London, UK; Contributed to the increase of department’s discretionary funding by aggressively marketing UK Barclaycard Priority Club® Rewards Visa® through in-hotel and owned media channels.• Selected for 4-month overseas assignment – Shanghai, China; led regional marketing team in developing customer communication strategy and promotions. Developed and executed public relations event for the awareness of new business development in China.• Responsible for 3 year Major League Baseball/Holiday Inn Marketing sponsorship. Developed and executed a MLB national multi-channel integrated marketing program; $20MM annual budget. Over 2 billion impressions and over $60MM of exposure value yearly. Channels included: television, print, radio, outdoor, direct mail, website, e-mail, in-hotel and stadium signage.
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Associate Manager, Global Loyalty ProgramsIntercontinental Hotels Group (Ihg®) 2005 - 2006Windsor, Berkshire, Gb• Executed global multi-channel/multi-brand campaign promoting loyalty program engagement in all 7 IHG brands. Campaigns drove over $200MM yearly incremental revenue.• Launched new loyalty program redemption product (Any Hotel, Anywhere) allowing customers to redeem points for stays at non-IHG hotels globally - $8MM budget.
Leslie (Gee) Latimer Skills
Leslie (Gee) Latimer Education Details
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The University Of AlabamaConsumer Industrial Marketing
Frequently Asked Questions about Leslie (Gee) Latimer
What company does Leslie (Gee) Latimer work for?
Leslie (Gee) Latimer works for Preferred Travel Group
What is Leslie (Gee) Latimer's role at the current company?
Leslie (Gee) Latimer's current role is Customer Loyalty | Guest Experience | Global Hospitality | Brand Marketing | QSR | Digital.
What is Leslie (Gee) Latimer's email address?
Leslie (Gee) Latimer's email address is le****@****hns.com
What schools did Leslie (Gee) Latimer attend?
Leslie (Gee) Latimer attended The University Of Alabama.
What skills is Leslie (Gee) Latimer known for?
Leslie (Gee) Latimer has skills like Multi Channel Marketing, Corporate Branding, Loyalty Localization, Global Experience, Marketing Strategy Development, New Product Development, Relationship/loyalty Marketing, Team Leadership, Sports Marketing, Direct Marketing, Integrated Marketing, Brand Loyalty.
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