Sr. Product Marketing Manager
Current• Conduct market research and interviews with customers, prospects, and industry experts to identify insights, competitive trends, and growth opportunities.• Analyze interview data and extract key insights to inform our marketing.• Develop compelling positioning and messaging that differentiates Ignite in the market and resonates with target audiences. • Drive and execute go-to-market plans for new product launches and releases. • Collaborate with Sales, Customer Success, and… Show more • Conduct market research and interviews with customers, prospects, and industry experts to identify insights, competitive trends, and growth opportunities.• Analyze interview data and extract key insights to inform our marketing.• Develop compelling positioning and messaging that differentiates Ignite in the market and resonates with target audiences. • Drive and execute go-to-market plans for new product launches and releases. • Collaborate with Sales, Customer Success, and Product teams to develop and deliver impactful sales enablement tools and marketing initiatives.• Create high-quality content, including thought leadership content, that aligns with brand messaging and objectives. Show less