Leslie Marable

Leslie Marable Email and Phone Number

Analytics Leadership (Delivery, Product Management, Program Management), Data Storyteller with emphasis in Digital Analytics, Tableau, Market Research, Training (Analytics, Sales, Editorial) @ Wells Fargo
Leslie Marable's Location
New York City Metropolitan Area, United States, United States
Leslie Marable's Contact Details
About Leslie Marable

Digital marketing strategist, trainer, Tableau developer and researcher aiming to support critical thinking and empower others through the consumption of data-based information. For the last 20 years as a creative puzzle solver, I have helped companies derive new media marketing and multi-channel user analytics insights that inform content and product management strategy and website optimization. Previously, I spent ~10 years as a professional digital and magazine journalist.Through my company, Beacon Raconteur LLC, I provide digital marketing consulting, corporate training and data visualization services for financial services and new business development-driven clients. Demonstrated excellence in business analysis, key performance indicator development and measurement planning, and in creating presentations or learning materials that support data-driven decision-making at organizations. Best way to reach me: beaconraconteur (at) gmail (dot) comThe major segments of my career include:- Advocacy - Digital Analytics / Data Visualization- Journalism- Strategic ResearchI’m seeking to combine areas of subject matter expertise - what I call Innovative Storytelling - for the purpose of supporting people whose voices haven’t been heard. Core competencies include:- Analytics Leadership (Delivery, Product/Program Management)- Tableau Data Visualization Developer- Digital Analytics Strategy - Insights & Market Research- Primary & Secondary Research- Relationship Building- Research & Analysis- Reporting, Interviewing & Writing: Articles, Reports, Research, Presentations- Social Influencer Analysis/Analytics- Training: Sales, Editorial, Analytics- Team Management Verticals:- Healthcare- Pharma- CPG- Financial Services/Insurance- Media/PublishingPlatforms:WEB TRACKING: Adobe Analytics (Omniture/SiteCatalyst, Discover, Insight/Workbench), Google Analytics, WebTrendsSOCIAL ANALYTICS: Sysomos, Social Radar, Radian6, NetBase, Facebook Insights, YouTube AnalyticsSYNDICATED RESEARCH: MRI, ComScore, Nielsen, Hitwise, Experian (Mosaic), Simmons, CompeteTHIRD-PARTY RESEARCH: Forrester, Gartner, eMarketer, Kasina, Econsultancy, Mintel, LexisNexisADVERTISING: LinkedIn Advertising, Google Ads/Marketing, Flashtalking, QuantcastDATABASE & DATA VISUALIZATION: Excel, PowerPoint, Keynote, SQL, Tableau, Google Data StudioPROJECT MANAGEMENT: SharePoint, JIRA, Basecamp, Slack, Visio, iMindMapOTHERS: ForeSee, Brightcove, Limelight, Teletrax, MeetingPlay, AddThisTAG MANAGEMENT: Google Tag Manager

Leslie Marable's Current Company Details
Wells Fargo

Wells Fargo

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Analytics Leadership (Delivery, Product Management, Program Management), Data Storyteller with emphasis in Digital Analytics, Tableau, Market Research, Training (Analytics, Sales, Editorial)
Leslie Marable Work Experience Details
  • Wells Fargo
    Lead Analytics Consultant: Agile Product Owner
    Wells Fargo May 2022 - Present
    San Francisco, California, Us
    Wells Fargo Technology:- Product manage the scope and delivery of more than 5 analytics and application initiatives concurrently, including one that drives Skill building and career development (~40K end-customers)- Mentor/coach front-end developers (Tableau, PowerBI), particularly during business requirements-gathering and documentation; new product development and enhancements; and production-readiness testing/validation process- Partner with back-end developers/Data teams and internal business partners (e.g., HR, Finance, Learning & Development, Workforce Management teams)- Lead internal customer communications and build meaningful customer relationships
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  • Wells Fargo
    Lead Analytics Consultant: Data Visualization, Senior Tableau Developer
    Wells Fargo Jun 2019 - May 2022
    San Francisco, California, Us
    Wells Fargo Technology:- Senior Tableau front-end developer- Business intelligence custom solution development using a variety of Server environments or technologies (Tableau: Desktop & Server, Microsoft SQL Server Management Studio, Teradata SQL Assistant)- Acted in a hybrid "T-Shaped Engineer" developer/project manager capacity to drive front-end and back-end development requirements, build documentation repository for cross-training and knowledge transfer- Led internal customer communications and built meaningful customer relationships
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  • Beacon Raconteur Llc
    Strategic Researcher, Digital Analytics Strategist, Trainer, Tableau & Data Journalist Storyteller
    Beacon Raconteur Llc 2015 - Present
    Consultant: Data Journalism, Research, Web Analytics, Social Analytics, Search Analytics, Tableau Data Visualization Developer C-suite Audience Communications and Presentations (CEO, CTO, CFO, CMO, etc.)-Wells Fargo (New York, NY): Senior Tableau Data Visualization Developer -PayPal (New York, NY): Training on Google Analytics Premium-Adweek (New York, NY): Strategic research in support of new business corporate ventures -W2O Group (New York, NY): Leading marketing analytics company with an emphasis on social influencer analytics for Healthcare and Pharmaceutical clients -Manifest, LLC: Leading independent Digital/Content Marketing Agency (New York, NY): Digital measurement planning strategy for a B2B e-commerce provider of products and services-Vertic: Independent Digital Agency (New York, NY): Google Analytics custom event tracking and reporting optimization for a medical technologies and services client
  • Manifest Llc
    Director, Data Intelligence
    Manifest Llc May 2016 - Sep 2017
    New York, Ny, Us
    -Led the Data Intelligence Team for independent content marketing and user experience-based digital agency. -Analytics Lead for Manifest Life business (health care systems, pharma) prospects and existing client new business development opportunities and pitches.-Managed a team of four geo-dispersed analysts.
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  • Prudential Financial
    Director, Performance Analytics And Digital Innovation
    Prudential Financial 2012 - 2015
    Newark, New Jersey, Us
    • Selected by the Chief Digital Officer to lead the Digital Insights team in significant organizational restructuring initiative to drive digital transformation, WebTrends platform remediation and end-to-end analytics workflow needs from project initiation through implementation phases.• Elected 2015 U.S. Marketing Summit Co-Chair Volunteer driving the event planning strategy and speaker selection for bi-annual digital capabilities-building conference for CMO Caucus-led initiatives and a community of ~600 marketing pros. Leveraged MeetingPlay mobile app platform to ensure conference participant pre-show opt-in, engagement during the show and measure customer satisfaction via survey post-event.• Transformed DSC shared services division by evaluating, optimizing and revamping an under-performing analytics team in support of a consultative model pivot, customer service focus.• Created a framework for time tracking of custom solutions billable work, validating $500K in unrecognized revenue, which continues to inform DSC Finance’s chargeback model.• Approved and oversaw analytics consultative and delivery engagements, and related scopes of work, from inception to dissemination with the businesses valued at approx. $1.5 million per year, improving marketing effectiveness for several Prudential digital assets.• Served on the Experian Marketing Services Client Advisory Board (2014-2015).
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  • Sapientnitro
    Senior Manager, Marketing Strategy And Analysis
    Sapientnitro 2010 - 2012
    Boston, Ma, Us
    Certifications: Adobe Certified Expert: Insight Analyst/Workbench (completed: Feb. 2012)Additional Adobe Training: -Adobe Insight - Architect (completed 2012)-Adobe Test & Target (completed 2012)Led the client-facing Data Strategy and Analysis Practice Team for hybrid technology consulting and advertising agency SapientNitro’s Northeast territory region (New York and Boston primarily). Analytics lead for prospects and existing client new business development opportunities.• Managed complex projects and staff augmentation engagements for global clients, providing leadership and quality control for all deliverables; analytics budgets ranged from $75K to $500K.• Appointed as the Analytics Subject Matter Expert to lead the Pitch Team that won the “Agency of Record” awarded by a large regional financial institution, resulting in $2.5 million in media and digital analytics revenues.• Created ad hoc analysis to target profitable customers or to identify new marketing opportunities for clients including The Hartford, Citizens Bank, Johnson & Johnson, CA Technologies and Mars.
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  • Moody'S Analytics
    Assistant Director - Web Analytics Manager
    Moody'S Analytics 2009 - 2010
    New York, Ny, Us
    Certifications:WebTrends Certified Analytics Training Program (completed Oct. 2009)Additional Training:WebTrends Visitor Data Mart (VDM) - Implementation & Reporting (Nov. 2009)Web analytics strategist that headed-up development of the WebTrends platform and reporting capabilities for the ratings service’s redesigned Moodys.com, which supported ~$400 million in paid content subscriptions annually. Led a team of three data and product strategists.• Collected business requirements from 30 stakeholder partners across five cross-functional groups to derive the technical implementation strategy road map for the redesigned Moodys.com. • Authored two-thirds of the 40 analytics-specific agile user stories and test cases created in support of a single development cycle. • Designed business-specific dashboards measuring client retention, self-service metrics and user experience-related behaviors that provided insights about Moodys.com’s bottom line growth.
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  • Nielsen
    Director, Research Insights & Analytics
    Nielsen 2007 - 2009
    New York, Ny, Us
    Managed a team of three data analyst and search engine optimization professionals that ensured best practices web analytics implementation of Nielsen Business Media Online’s 100 B2B websites, including Billboard.com and Adweek.com. • Produced monthly insights-laced reports measuring site traffic trends and campaign effectiveness metrics distributed to cross-functional teams, informing the decision-making of magazine publishers, advertising sales professionals and senior management.• Trained and coached Product Marketing, Editorial, Sales, Digital Marketing and Market Development employees on Nielsen Online suite of products.
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  • The Associated Press
    Online Data Analytics Manager (Strategic Planning)
    The Associated Press 2006 - 2007
    New York, Ny, Us
    Managed analysis of online usage data for company-wide knowledge management, competitive intelligence and individual market initiatives that supported business growth and uncovered new opportunities.Provided guidance and analysis to Senior Management, Product Development and Sales on custom research methodologies and research vendors. Fielded original research in the online sector.Negotiated new or renegotiated existing research vendor contracts to ensure the best value for the cooperative's business-side and strategic planning needs.Directed cutting-edge ethnographic research project in which the news consumption of 18-34 year olds was observed across Internet, mobile and traditional media channels. A total of 18 participants was recruited by anthropologists in Brighton, U.K., Hyderabad, India, and in four U.S. metropolitan areas (Houston, Silicon Valley, Philadelphia, and Kansas City). The results of this strategic research study greatly informed a new business model embraced by the 163-year-old not-for-profit cooperative; Click here for a 71-page summary of the research findings: http://socialmediaclub.pbworks.com/f/apnewmodelfornews.pdfManaged, trained and mentored two junior Analysts
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  • Nielsen
    Senior Analyst, Client Analytics
    Nielsen 2003 - 2006
    New York, Ny, Us
    Interfaced with Search, Media, Retail and Financial Services clients and prospects at Nielsen Online (NetRatings) to understand their custom analytics and/or strategic consulting needs. Clients included The Associated Press, Countrywide Financial, Amazon, Merck & Co. and Yahoo!.Promoted NetRatings’ brand and analytical capabilities by developing case studies, PowerPoint presentations and collateral for Sales (internal clients), external clients, and industry conferences; wrote papers on industry trends.
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  • Consumer Reports
    Researcher / Writer / Data Journalist
    Consumer Reports 2001 - 2003
    Yonkers, Ny, Us
    Planned and executed long-term hybrid quantitative and qualitative research strategy and budgeting for ConsumerWebWatch.org, a grant-funded Web credibility project of Consumers Union, nonprofit publisher of Consumer Reports.Authored or co-authored three major research grant deliverables:-False Oracles: Consumer Reaction to Learning the Truth about How Search Engines Work (Published June, 2003); ethnographic-based researchhttps://consumersunion.org/wp-content/uploads/2013/05/false-oracles.pdf-How Do People Evaluate a Web Site's Credibility? (Published October, 2002) http://simson.net/ref/2002/stanfordPTL.pdf-Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites (Published October, 2002) http://consumersunion.org/wp-content/uploads/2013/05/expert-vs-online-consumers.pdf
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  • Inside.Com
    Research Editor / Data Journalist
    Inside.Com 2000 - 2001
    San Francisco, California, Us
    - Inside.com co-founded by Michael Hirschorn, Kurt Andersen and Deanna Brown.- Coordinated research and related business development efforts for the digital-media company's offline and online properties. Wrote data-driven stories and created infographics about trends in traditional media, entertainment, broadband sectors and the convergence between these and digital media.
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  • Entertainment Weekly
    Staff Reporter
    Entertainment Weekly 1997 - 2000
    Los Angeles, California, Us
    Reporter and writer for the magazine's Internet-related features and weekly section. Contributing writer for the publication's special cover packages, including the annual It List and Power List. Researcher and fact-checker for Cover articles as well as Movie and Television sections.
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  • Money (Magazine & Money.Com)
    Staff Reporter
    Money (Magazine & Money.Com) 1993 - 1996
    New York, Us
    Conducted investigative reporting and wrote about consumer protection issues, technology and personal finance. Contributing writer for special editorial packages, including the annual Best Places to Live and Best College Guide rankings.
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Leslie Marable Skills

Web Analytics Analytics Digital Strategy Digital Marketing Digital Media Google Analytics Seo Omniture Marketing Data Analysis Strategy Advertising Market Research Marketing Strategy Online Marketing Facebook Webtrends Analytics Customer Insight Media Planning Business Development Cross Functional Team Leadership Customer Intelligence Comscore Online Research Search Analytics Editorial Marketing Research Digital Journalism Requirements Gathering Performance Metrics Data Storytelling Competitive Intelligence Journalism Key Client Relationships Vendor Relationship Management Proposal Writing Analytics Solutions Delivery Editorial Strategy Webtrends Brightcove Compete.com Hitwise Solution Architecture Gyrotonic Public Speaking Adobe Insight Adobe Sitecatalyst Tableau Sql Microsoft Excel

Leslie Marable Education Details

  • General Assembly
    General Assembly
    Data Analytics
  • Tableau Software
    Tableau Software
    Tableau Desktop - Fundamentals & Advanced User Training (V. 9)
  • University Of Michigan - Rackham Graduate School
    University Of Michigan - Rackham Graduate School
    Journalism
  • Wesleyan University
    Wesleyan University
    Double Major: Psychology And Sociology

Frequently Asked Questions about Leslie Marable

What company does Leslie Marable work for?

Leslie Marable works for Wells Fargo

What is Leslie Marable's role at the current company?

Leslie Marable's current role is Analytics Leadership (Delivery, Product Management, Program Management), Data Storyteller with emphasis in Digital Analytics, Tableau, Market Research, Training (Analytics, Sales, Editorial).

What is Leslie Marable's email address?

Leslie Marable's email address is le****@****est.com

What is Leslie Marable's direct phone number?

Leslie Marable's direct phone number is +131256*****

What schools did Leslie Marable attend?

Leslie Marable attended General Assembly, Tableau Software, University Of Michigan - Rackham Graduate School, Wesleyan University.

What skills is Leslie Marable known for?

Leslie Marable has skills like Web Analytics, Analytics, Digital Strategy, Digital Marketing, Digital Media, Google Analytics, Seo, Omniture, Marketing, Data Analysis, Strategy, Advertising.

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