Leslie Marable Email & Phone Number

San Francisco, California, US

Wells Fargo Technology:- Product manage the scope and delivery of more than 5 analytics and application initiatives concurrently, including one that drives Skill building and career development (~40K end-customers)- Mentor/coach front-end developers (Tableau, PowerBI), particularly during business requirements-gathering and documentation; new product.

San Francisco, California, US

Wells Fargo Technology:- Senior Tableau front-end developer- Business intelligence custom solution development using a variety of Server environments or technologies (Tableau: Desktop & Server, Microsoft SQL Server Management Studio, Teradata SQL Assistant)- Acted in a hybrid "T-Shaped Engineer" developer/project manager capacity to drive front-end and.

Consultant: Data Journalism, Research, Web Analytics, Social Analytics, Search Analytics, Tableau Data Visualization Developer C-suite Audience Communications and Presentations (CEO, CTO, CFO, CMO, etc.)-Wells Fargo (New York, NY): Senior Tableau Data Visualization Developer -PayPal (New York, NY): Training on Google Analytics Premium-Adweek (New York.

New York, NY, US

-Led the Data Intelligence Team for independent content marketing and user experience-based digital agency. -Analytics Lead for Manifest Life business (health care systems, pharma) prospects and existing client new business development opportunities and pitches.-Managed a team of four geo-dispersed analysts.

Newark, New Jersey, US

• Selected by the Chief Digital Officer to lead the Digital Insights team in significant organizational restructuring initiative to drive digital transformation, WebTrends platform remediation and end-to-end analytics.
• Elected 2015 U.S. Marketing Summit Co-Chair Volunteer driving the event planning strategy and speaker selection for bi-annual digital capabilities-building conference for CMO Caucus-led initiatives and a community of.
• Transformed DSC shared services division by evaluating, optimizing and revamping an under-performing analytics team in support of a consultative model pivot, customer service focus.
• Created a framework for time tracking of custom solutions billable work, validating $500K in unrecognized revenue, which continues to inform DSC Finance’s chargeback model.
• Approved and oversaw analytics consultative and delivery engagements, and related scopes of work, from inception to dissemination with the businesses valued at approx. $1.5 million per year, improving marketing.
• Served on the Experian Marketing Services Client Advisory Board (2014-2015).

Boston, MA, US

• Certifications: Adobe Certified Expert: Insight Analyst/Workbench (completed: Feb. 2012)Additional Adobe Training: -Adobe Insight - Architect (completed 2012)-Adobe Test & Target (completed 2012)Led the client-facing.
• Managed complex projects and staff augmentation engagements for global clients, providing leadership and quality control for all deliverables; analytics budgets ranged from $75K to $500K.
• Appointed as the Analytics Subject Matter Expert to lead the Pitch Team that won the “Agency of Record” awarded by a large regional financial institution, resulting in $2.5 million in media and digital analytics.
• Created ad hoc analysis to target profitable customers or to identify new marketing opportunities for clients including The Hartford, Citizens Bank, Johnson & Johnson, CA Technologies and Mars.

New York, NY, US

• Certifications:WebTrends Certified Analytics Training Program (completed Oct. 2009)Additional Training:WebTrends Visitor Data Mart (VDM) - Implementation & Reporting (Nov. 2009)Web analytics strategist that headed-up.
• Collected business requirements from 30 stakeholder partners across five cross-functional groups to derive the technical implementation strategy road map for the redesigned Moodys.com.
• Authored two-thirds of the 40 analytics-specific agile user stories and test cases created in support of a single development cycle.
• Designed business-specific dashboards measuring client retention, self-service metrics and user experience-related behaviors that provided insights about Moodys.com’s bottom line growth.

New York, NY, US

• Managed a team of three data analyst and search engine optimization professionals that ensured best practices web analytics implementation of Nielsen Business Media Online’s 100 B2B websites, including Billboard.com.
• Produced monthly insights-laced reports measuring site traffic trends and campaign effectiveness metrics distributed to cross-functional teams, informing the decision-making of magazine publishers, advertising sales.
• Trained and coached Product Marketing, Editorial, Sales, Digital Marketing and Market Development employees on Nielsen Online suite of products.

New York, NY, US

Managed analysis of online usage data for company-wide knowledge management, competitive intelligence and individual market initiatives that supported business growth and uncovered new opportunities.Provided guidance and analysis to Senior Management, Product Development and Sales on custom research methodologies and research vendors. Fielded original.

New York, NY, US

Interfaced with Search, Media, Retail and Financial Services clients and prospects at Nielsen Online (NetRatings) to understand their custom analytics and/or strategic consulting needs. Clients included The Associated Press, Countrywide Financial, Amazon, Merck & Co. and Yahoo!.Promoted NetRatings’ brand and analytical capabilities by developing case.

Yonkers, NY, US

Planned and executed long-term hybrid quantitative and qualitative research strategy and budgeting for ConsumerWebWatch.org, a grant-funded Web credibility project of Consumers Union, nonprofit publisher of Consumer Reports.Authored or co-authored three major research grant deliverables:-False Oracles: Consumer Reaction to Learning the Truth about How.

San Francisco, California, US

- Inside.com co-founded by Michael Hirschorn, Kurt Andersen and Deanna Brown.- Coordinated research and related business development efforts for the digital-media company's offline and online properties. Wrote data-driven stories and created infographics about trends in traditional media, entertainment, broadband sectors and the convergence between these.

Los Angeles, California, US

Reporter and writer for the magazine's Internet-related features and weekly section. Contributing writer for the publication's special cover packages, including the annual It List and Power List. Researcher and fact-checker for Cover articles as well as Movie and Television sections.

New York, US

Conducted investigative reporting and wrote about consumer protection issues, technology and personal finance. Contributing writer for special editorial packages, including the annual Best Places to Live and Best College Guide rankings.

Data Analytics

Tableau Desktop - Fundamentals & Advanced User Training (V. 9)

Master Of Arts (M.A.), Journalism

Bachelor Of Arts (B.A.), Double Major: Psychology And Sociology