Leslie Marable Email & Phone Number

San Francisco, California, Us

Wells Fargo Technology:- Product manage the scope and delivery of more than 5 analytics and application initiatives concurrently, including one that drives Skill building and career development (~40K end-customers)- Mentor/coach front-end developers (Tableau, PowerBI), particularly during business requirements-gathering and documentation; new product development and enhancements; and production-readiness testing/validation process- Partner with back-end developers/Data teams and internal business partners (e.g., HR, Finance, Learning & Development, Workforce Management teams)- Lead internal customer communications and build meaningful customer relationships

San Francisco, California, Us

Wells Fargo Technology:- Senior Tableau front-end developer- Business intelligence custom solution development using a variety of Server environments or technologies (Tableau: Desktop & Server, Microsoft SQL Server Management Studio, Teradata SQL Assistant)- Acted in a hybrid "T-Shaped Engineer" developer/project manager capacity to drive front-end and back-end development requirements, build documentation repository for cross-training and knowledge transfer- Led internal customer communications and built meaningful customer relationships

Consultant: Data Journalism, Research, Web Analytics, Social Analytics, Search Analytics, Tableau Data Visualization Developer C-suite Audience Communications and Presentations (CEO, CTO, CFO, CMO, etc.)-Wells Fargo (New York, NY): Senior Tableau Data Visualization Developer -PayPal (New York, NY): Training on Google Analytics Premium-Adweek (New York, NY): Strategic research in support of new business corporate ventures -W2O Group (New York, NY): Leading marketing analytics company with an emphasis on social influencer analytics for Healthcare and Pharmaceutical clients -Manifest, LLC: Leading independent Digital/Content Marketing Agency (New York, NY): Digital measurement planning strategy for a B2B e-commerce provider of products and services-Vertic: Independent Digital Agency (New York, NY): Google Analytics custom event tracking and reporting optimization for a medical technologies and services client

New York, Ny, Us

-Led the Data Intelligence Team for independent content marketing and user experience-based digital agency. -Analytics Lead for Manifest Life business (health care systems, pharma) prospects and existing client new business development opportunities and pitches.-Managed a team of four geo-dispersed analysts.

Newark, New Jersey, Us

• Selected by the Chief Digital Officer to lead the Digital Insights team in significant organizational restructuring initiative to drive digital transformation, WebTrends platform remediation and end-to-end analytics workflow needs from project initiation through implementation phases.• Elected 2015 U.S. Marketing Summit Co-Chair Volunteer driving the event planning strategy and speaker selection for bi-annual digital capabilities-building conference for CMO Caucus-led initiatives and a community of ~600 marketing pros. Leveraged MeetingPlay mobile app platform to ensure conference participant pre-show opt-in, engagement during the show and measure customer satisfaction via survey post-event.• Transformed DSC shared services division by evaluating, optimizing and revamping an under-performing analytics team in support of a consultative model pivot, customer service focus.• Created a framework for time tracking of custom solutions billable work, validating $500K in unrecognized revenue, which continues to inform DSC Finance’s chargeback model.• Approved and oversaw analytics consultative and delivery engagements, and related scopes of work, from inception to dissemination with the businesses valued at approx. $1.5 million per year, improving marketing effectiveness for several Prudential digital assets.• Served on the Experian Marketing Services Client Advisory Board (2014-2015).

Boston, Ma, Us

Certifications: Adobe Certified Expert: Insight Analyst/Workbench (completed: Feb. 2012)Additional Adobe Training: -Adobe Insight - Architect (completed 2012)-Adobe Test & Target (completed 2012)Led the client-facing Data Strategy and Analysis Practice Team for hybrid technology consulting and advertising agency SapientNitro’s Northeast territory region (New York and Boston primarily). Analytics lead for prospects and existing client new business development opportunities.• Managed complex projects and staff augmentation engagements for global clients, providing leadership and quality control for all deliverables; analytics budgets ranged from $75K to $500K.• Appointed as the Analytics Subject Matter Expert to lead the Pitch Team that won the “Agency of Record” awarded by a large regional financial institution, resulting in $2.5 million in media and digital analytics revenues.• Created ad hoc analysis to target profitable customers or to identify new marketing opportunities for clients including The Hartford, Citizens Bank, Johnson & Johnson, CA Technologies and Mars.

New York, Ny, Us

Certifications:WebTrends Certified Analytics Training Program (completed Oct. 2009)Additional Training:WebTrends Visitor Data Mart (VDM) - Implementation & Reporting (Nov. 2009)Web analytics strategist that headed-up development of the WebTrends platform and reporting capabilities for the ratings service’s redesigned Moodys.com, which supported ~$400 million in paid content subscriptions annually. Led a team of three data and product strategists.• Collected business requirements from 30 stakeholder partners across five cross-functional groups to derive the technical implementation strategy road map for the redesigned Moodys.com. • Authored two-thirds of the 40 analytics-specific agile user stories and test cases created in support of a single development cycle. • Designed business-specific dashboards measuring client retention, self-service metrics and user experience-related behaviors that provided insights about Moodys.com’s bottom line growth.

New York, Ny, Us

Managed a team of three data analyst and search engine optimization professionals that ensured best practices web analytics implementation of Nielsen Business Media Online’s 100 B2B websites, including Billboard.com and Adweek.com. • Produced monthly insights-laced reports measuring site traffic trends and campaign effectiveness metrics distributed to cross-functional teams, informing the decision-making of magazine publishers, advertising sales professionals and senior management.• Trained and coached Product Marketing, Editorial, Sales, Digital Marketing and Market Development employees on Nielsen Online suite of products.

New York, Ny, Us

Managed analysis of online usage data for company-wide knowledge management, competitive intelligence and individual market initiatives that supported business growth and uncovered new opportunities.Provided guidance and analysis to Senior Management, Product Development and Sales on custom research methodologies and research vendors. Fielded original research in the online sector.Negotiated new or renegotiated existing research vendor contracts to ensure the best value for the cooperative's business-side and strategic planning needs.Directed cutting-edge ethnographic research project in which the news consumption of 18-34 year olds was observed across Internet, mobile and traditional media channels. A total of 18 participants was recruited by anthropologists in Brighton, U.K., Hyderabad, India, and in four U.S. metropolitan areas (Houston, Silicon Valley, Philadelphia, and Kansas City). The results of this strategic research study greatly informed a new business model embraced by the 163-year-old not-for-profit cooperative; Click here for a 71-page summary of the research findings: http://socialmediaclub.pbworks.com/f/apnewmodelfornews.pdfManaged, trained and mentored two junior Analysts

New York, Ny, Us

Interfaced with Search, Media, Retail and Financial Services clients and prospects at Nielsen Online (NetRatings) to understand their custom analytics and/or strategic consulting needs. Clients included The Associated Press, Countrywide Financial, Amazon, Merck & Co. and Yahoo!.Promoted NetRatings’ brand and analytical capabilities by developing case studies, PowerPoint presentations and collateral for Sales (internal clients), external clients, and industry conferences; wrote papers on industry trends.

Yonkers, Ny, Us

Planned and executed long-term hybrid quantitative and qualitative research strategy and budgeting for ConsumerWebWatch.org, a grant-funded Web credibility project of Consumers Union, nonprofit publisher of Consumer Reports.Authored or co-authored three major research grant deliverables:-False Oracles: Consumer Reaction to Learning the Truth about How Search Engines Work (Published June, 2003); ethnographic-based researchhttps://consumersunion.org/wp-content/uploads/2013/05/false-oracles.pdf-How Do People Evaluate a Web Site's Credibility? (Published October, 2002) http://simson.net/ref/2002/stanfordPTL.pdf-Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites (Published October, 2002) http://consumersunion.org/wp-content/uploads/2013/05/expert-vs-online-consumers.pdf

San Francisco, California, Us

- Inside.com co-founded by Michael Hirschorn, Kurt Andersen and Deanna Brown.- Coordinated research and related business development efforts for the digital-media company's offline and online properties. Wrote data-driven stories and created infographics about trends in traditional media, entertainment, broadband sectors and the convergence between these and digital media.

Los Angeles, California, Us

Reporter and writer for the magazine's Internet-related features and weekly section. Contributing writer for the publication's special cover packages, including the annual It List and Power List. Researcher and fact-checker for Cover articles as well as Movie and Television sections.

New York, Us

Conducted investigative reporting and wrote about consumer protection issues, technology and personal finance. Contributing writer for special editorial packages, including the annual Best Places to Live and Best College Guide rankings.

Data Analytics

Tableau Desktop - Fundamentals & Advanced User Training (V. 9)

Master Of Arts (M.A.), Journalism

Bachelor Of Arts (B.A.), Double Major: Psychology And Sociology