Leslie Blair Email & Phone Number

United States

Oakland, California, US

• Providing executive leadership and oversight across areas of accountability with the aim to elevate patient, member, and clinician experiences, generate successful outcomes, and meet stakeholder interests. Kaiser.
• Oversee integrated strategies in marketing, communication, PR, community relations, and care experience.
• Lead and empower a team of 30. Achieved a People Pulse score of 84 and maintain a 96% retention rate.
• Represent market on CCO, CMO, and CX Leadership teams, shaping and guiding corporate strategies.
• Optimizing regional, growth-focused marketing, resulting in a $6M annual investment and 500M impressions.
• Leading care experience strategy to drive member satisfaction, retention, and increase in CAHPS & NPS scores.

Atlanta, Georgia, US

• National provider of deposition management solutions and trial management technology.
• Developed turn-key, cost-effective marketing communication solutions for 6 mergers, yielding 25% savings.
• Drove strategic development of brand, advertising, and marketing programs for penetration and growth.
• Contributed to key business growth from $7M to $180M in annual revenues over a 7-year period.
• Managed a $2M marketing budget and multi-location team, stewarding brand awareness and standards.
• Orchestrated complex brand transformation, aligning 7 differentiating brands into a single parent re-launch.

• Former global professional services firm, having offered digital business improvement solutions.
• Led multi-functional experts within a departmental team, having been promoted from lead strategist.
• Established brand strategy development, methodology, and online implementation, practices, and standards.
• Successfully pursued, won, and managed online development projects, yielding $1.5M in account revenue.
• Promoted and sustained brand integrity from inception, development, and execution for creative work.
• Identified over $50K in internal cost savings, allowing for operational efficiencies and new investments.

Atlanta, GA, US

• Fully integrated agency that delivers creative, media, and strategy.
• Client lead for AFLAC advertising campaigns and championed increase in annual advertising investment from $18M to $30M+.
• Defined comprehensive advertising plans, including in-depth competitive analysis, target definition and market forecasting for AFLAC and JERZEES.
• Led JERZEES strategic planning and execution of brand relaunch campaign, including the orchestration of the most comprehensive target audience analysis in company history.
• Acquired over $50K new business from targeted brand lines by initiating and directing marketing programs under the overall JERZEES brand strategy.
• November 1999 recruited by marchFIRST.

New York, NY, US

• A leading global creative solutions company.
• Developed brand strategy for new The Athlete’s Foot “Big Box” Superstores and supported 13 regional grand openings with marketing support, newspaper, radio, television and POP materials. Streamlined grand opening.
• Managed multiple brand lines for the Coca-Cola Company. Developed partnerships with brand group personnel, regional directors, and bottler representatives. Completed ten print ads for the bottler system in less than 12.
• May 1998 IPG purchased Fitzgerald+CO.

• Innovative brand design firm.
• Initiated strategic design assessment resulting in the unification of inter-related Equifax divisions under one identity platform. Identified $100K in additional design opportunities.
• Identified and managed initial brand identity, logo development, package design and retail environment design strategy for Powertel.
• Spearheaded Randstad promotion of 1996 Olympic partnership program to increase visibility in headquarters and host city of Atlanta, resulting in a 5% increase in local brand awareness.
• November 1996 recruited by McCann Erickson to lead AFLAC account.

• Managed advertising campaigns for AmSouth Bancorporation’s local offices in AL, GA, TN and FL.
• Managed checking account specific campaign that resulted in 96% account growth.
• June 1995 relocated to Atlanta.

Bachelor, Communications, Marketing, Journalism

Education record