Leslie Blair Email & Phone Number

United States

Oakland, California, Us

Providing executive leadership and oversight across areas of accountability with the aim to elevate patient, member, and clinician experiences, generate successful outcomes, and meet stakeholder interests. Kaiser Permanente is at the heart of healthcare. •Oversee integrated strategies in marketing, communication, PR, community relations, and care experience.•Lead and empower a team of 30. Achieved a People Pulse score of 84 and maintain a 96% retention rate.•Represent market on CCO, CMO, and CX Leadership teams, shaping and guiding corporate strategies.•Optimizing regional, growth-focused marketing, resulting in a $6M annual investment and 500M impressions.•Leading care experience strategy to drive member satisfaction, retention, and increase in CAHPS & NPS scores.•Co-lead for executive initiatives, driving national B2B strategies in partnership with cross-market teams.•Carried out clinical onboarding pilot, achieving 72% success in preparing members for their first appointment.

Atlanta, Georgia, Us

National provider of deposition management solutions and trial management technology.•Developed turn-key, cost-effective marketing communication solutions for 6 mergers, yielding 25% savings.•Drove strategic development of brand, advertising, and marketing programs for penetration and growth.•Contributed to key business growth from $7M to $180M in annual revenues over a 7-year period.•Managed a $2M marketing budget and multi-location team, stewarding brand awareness and standards.•Orchestrated complex brand transformation, aligning 7 differentiating brands into a single parent re-launch.

Former global professional services firm, having offered digital business improvement solutions.•Led multi-functional experts within a departmental team, having been promoted from lead strategist.•Established brand strategy development, methodology, and online implementation, practices, and standards.•Successfully pursued, won, and managed online development projects, yielding $1.5M in account revenue.•Promoted and sustained brand integrity from inception, development, and execution for creative work.•Identified over $50K in internal cost savings, allowing for operational efficiencies and new investments.

Atlanta, Ga, Us

Fully integrated agency that delivers creative, media, and strategy.•Client lead for AFLAC advertising campaigns and championed increase in annual advertising investment from $18M to $30M+. •Defined comprehensive advertising plans, including in-depth competitive analysis, target definition and market forecasting for AFLAC and JERZEES. •Led JERZEES strategic planning and execution of brand relaunch campaign, including the orchestration of the most comprehensive target audience analysis in company history. •Acquired over $50K new business from targeted brand lines by initiating and directing marketing programs under the overall JERZEES brand strategy. •November 1999 recruited by marchFIRST.

New York, Ny, Us

A leading global creative solutions company.•Developed brand strategy for new The Athlete’s Foot “Big Box” Superstores and supported 13 regional grand openings with marketing support, newspaper, radio, television and POP materials. Streamlined grand opening process to capture 25% costs savings for the client.•Managed multiple brand lines for the Coca-Cola Company. Developed partnerships with brand group personnel, regional directors, and bottler representatives. Completed ten print ads for the bottler system in less than 12 weeks, while staying under budget.•May 1998 IPG purchased Fitzgerald+CO.

Innovative brand design firm.•Initiated strategic design assessment resulting in the unification of inter-related Equifax divisions under one identity platform. Identified $100K in additional design opportunities. •Identified and managed initial brand identity, logo development, package design and retail environment design strategy for Powertel.•Spearheaded Randstad promotion of 1996 Olympic partnership program to increase visibility in headquarters and host city of Atlanta, resulting in a 5% increase in local brand awareness. •November 1996 recruited by McCann Erickson to lead AFLAC account.

•Managed advertising campaigns for AmSouth Bancorporation’s local offices in AL, GA, TN and FL. •Managed checking account specific campaign that resulted in 96% account growth.•June 1995 relocated to Atlanta.

Bachelor, Communications, Marketing, Journalism

Education record