Leslie Mccaskey Email & Phone Number

Franklin, TN, US

Franklin, Tennessee, US

• Develop and execute comprehensive social media strategies to enhance brand presence and engagement across various platforms.
• Spearhead content creation, editorial calendars and graphic design initiatives for social media channels, ensuring brand consistency and captivating visual storytelling.
• Manage blog activities, leveraging storytelling and industry insights to drive audience engagement and website traffic.
• Implement effective email marketing campaigns, utilizing segmentation and personalization strategies to nurture leads and foster customer loyalty.
• Orchestrate successful Facebook and Instagram ad campaigns, optimizing targeting parameters and ad creatives to achieve desired outcomes.
• Utilize social media listening tools and reporting to access data and insights to measure KPI’s.

• Create integrated online marketing strategies
• Social media strategy, execution, and management
• Copywriting for social media updates, press releases, and email blasts
• Search engine optimization
• Email design and content creation
• Online Ad Campaigns

Nashville, Tennessee, US

• Created an editorial calendar and posted engaging content across various social media platforms to promote the mission and activities of The Joseph School.
• Managed and maintained a website blog to share stories, updates, and insights related to the organization's work, fostering community engagement and support.
• Led creative and strategic communication efforts for website overhaul with web designers/programmers.
• Developed and executed email marketing campaigns to communicate with donors, supporters, and stakeholders, driving awareness, engagement, and donations.
• Strategized and executed online fundraising campaigns, leveraging digital platforms and email subscribers to raise money for the organization's initiatives in Haiti.
• Designed creative assets such as brochures, handouts, mailers, cards, and more for print.

Franklin, Tennessee, US

• Developed and implemented comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms.
• Created captivating content and editorial calendars to effectively convey brand messaging and resonate with target audiences.
• Designed content for social media posts, advertisements, and promotional materials, while maintaining brand standards.
• Coordinated with third-party websites and vendors to orchestrate promotions and contests, maximizing reach and engagement.
• Managed online publicity efforts including press releases, social bookmarking, and article submissions, optimizing content for search engine visibility and enhancing brand visibility.
• Executed email marketing campaigns to nurture leads and drive conversions.

• Organized and managed website project developments, overseeing the creation of artist/band websites and in-house label websites.
• Collaborated with managers to develop artist web tools and assets for online promotions, ensuring effective online representation and engagement.
• Executed email marketing campaigns, leveraging targeted messaging and segmentation to drive engagement and sales.
• Cultivated and maintained relationships with third-party websites for online features, promotions, and sales opportunities for artists, fostering partnerships and maximizing exposure.
• Provided online retailers with promotional tools to support upcoming releases, particularly during pre-sale campaigns, optimizing sales performance.
• Created digital strategies for album releases, creating tailored approaches to maximize visibility, engagement, and sales

• Facilitated seamless coordination of creative assets between in-house and contracted designers, ensuring efficient workflow and timely project completion.
• Maintained the accuracy and timeliness of all content on the company website, ensuring a positive user experience and consistent brand representation.
• Implemented and managed a comprehensive production system, overseeing budgeting and deadlines for packaging and marketing materials to ensure efficient project execution.
• Collaborated with artists and their managers to maintain an up-to-date tour schedule database, facilitating effective tour planning and promotion.
• Developed and executed a weekly communication strategy to engage consumers via email and the company website, utilizing innovative push and pull tactics to enhance consumer interaction and retention.
• Designed visually striking DVD packaging, pre-release CD labels, promotional stickers, and retail flats, aligning with brand guidelines and artist aesthetics.

Nashville, TN, US

• Crafted engaging copy for artist video liners and interviews, exercising creative control to align with brand messaging and artist image.
• Compiled detailed video reports outlining airplay statistics and promotional activities, providing valuable insights for marketing strategies and campaign adjustments.
• Conducted promotional outreach to gospel outlets and selected television programs, fostering relationships and securing exposure opportunities for artists.
• Maintained a comprehensive database tracking all air dates of music videos and show times, ensuring accurate record-keeping and timely follow-up on promotional activities.
• Facilitated day-to-day communications with record labels and artist management, serving as a central point of contact and ensuring smooth coordination of promotional efforts.
• Managed artist tour itineraries, coordinating interviews with local TV programs to maximize exposure and support promotional activities.

London, GB

• Utilized graphic design skills during a six-month work visa in the UK, contributing to various design projects and initiatives within the designated timeframe.
• Managed social media channels while implementing strategies to enhance brand presence and engagement across platforms.

B.S. Mass Communications, Journalism

Hs Diploma