• Develop and execute comprehensive social media strategies to enhance brand presence and engagement across various platforms.• Spearhead content creation, editorial calendars and graphic design initiatives for social media channels, ensuring brand consistency and captivating visual storytelling.• Manage blog activities, leveraging storytelling and industry insights to drive audience engagement and website traffic.• Implement effective email marketing campaigns, utilizing segmentation and personalization strategies to nurture leads and foster customer loyalty.• Orchestrate successful Facebook and Instagram ad campaigns, optimizing targeting parameters and ad creatives to achieve desired outcomes.• Utilize social media listening tools and reporting to access data and insights to measure KPI’s.• Strategize, develop, and execute fundraising campaigns.• Collaborate with notable clients including Denise Hildreth Jones (author and speaker), Turf Managers, HopeHouse International, and thriftSMART, delivering impactful social media solutions tailored to their unique goals and target audiences.

• Create integrated online marketing strategies • Social media strategy, execution, and management • Copywriting for social media updates, press releases, and email blasts • Search engine optimization • Email design and content creation• Online Ad Campaigns• Video Creation• Graphic Design for Social Media Posts

• Created an editorial calendar and posted engaging content across various social media platforms to promote the mission and activities of The Joseph School.• Managed and maintained a website blog to share stories, updates, and insights related to the organization's work, fostering community engagement and support.• Led creative and strategic communication efforts for website overhaul with web designers/programmers.• Developed and executed email marketing campaigns to communicate with donors, supporters, and stakeholders, driving awareness, engagement, and donations.• Strategized and executed online fundraising campaigns, leveraging digital platforms and email subscribers to raise money for the organization's initiatives in Haiti.• Designed creative assets such as brochures, handouts, mailers, cards, and more for print.

• Developed and implemented comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms.• Created captivating content and editorial calendars to effectively convey brand messaging and resonate with target audiences.• Designed content for social media posts, advertisements, and promotional materials, while maintaining brand standards.• Coordinated with third-party websites and vendors to orchestrate promotions and contests, maximizing reach and engagement.• Managed online publicity efforts including press releases, social bookmarking, and article submissions, optimizing content for search engine visibility and enhancing brand visibility.• Executed email marketing campaigns to nurture leads and drive conversions.• Spearheaded social media projects for high-profile clients including The Pilgrimage Music Festival, Sports Outreach ("The Queen of Katwe", "Blue Like Jazz: The Movie"), I Am Second-Nashville, D1 Sports Training, and "The Remaining" Movie, delivering tailored solutions to meet their marketing objectives and engage their audiences effectively.

• Organized and managed website project developments, overseeing the creation of artist/band websites and in-house label websites.• Collaborated with managers to develop artist web tools and assets for online promotions, ensuring effective online representation and engagement.• Executed email marketing campaigns, leveraging targeted messaging and segmentation to drive engagement and sales.• Cultivated and maintained relationships with third-party websites for online features, promotions, and sales opportunities for artists, fostering partnerships and maximizing exposure.• Provided online retailers with promotional tools to support upcoming releases, particularly during pre-sale campaigns, optimizing sales performance.• Created digital strategies for album releases, creating tailored approaches to maximize visibility, engagement, and sales

• Facilitated seamless coordination of creative assets between in-house and contracted designers, ensuring efficient workflow and timely project completion.• Maintained the accuracy and timeliness of all content on the company website, ensuring a positive user experience and consistent brand representation.• Implemented and managed a comprehensive production system, overseeing budgeting and deadlines for packaging and marketing materials to ensure efficient project execution.• Collaborated with artists and their managers to maintain an up-to-date tour schedule database, facilitating effective tour planning and promotion.• Developed and executed a weekly communication strategy to engage consumers via email and the company website, utilizing innovative push and pull tactics to enhance consumer interaction and retention.• Designed visually striking DVD packaging, pre-release CD labels, promotional stickers, and retail flats, aligning with brand guidelines and artist aesthetics.• Created compelling web and print advertisements for publication, effectively promoting artists and releases to target audiences.• Managed the archiving of all CD masters, videos, album packaging, and photo shoots, ensuring easy access and retrieval of assets for future use or reference.

• Crafted engaging copy for artist video liners and interviews, exercising creative control to align with brand messaging and artist image.• Compiled detailed video reports outlining airplay statistics and promotional activities, providing valuable insights for marketing strategies and campaign adjustments.• Conducted promotional outreach to gospel outlets and selected television programs, fostering relationships and securing exposure opportunities for artists.• Maintained a comprehensive database tracking all air dates of music videos and show times, ensuring accurate record-keeping and timely follow-up on promotional activities.• Facilitated day-to-day communications with record labels and artist management, serving as a central point of contact and ensuring smooth coordination of promotional efforts.• Managed artist tour itineraries, coordinating interviews with local TV programs to maximize exposure and support promotional activities.• Collaborated with promotion teams to develop and execute special marketing and promotional campaigns, leveraging creative strategies to enhance visibility and engagement.• Prepared contracts and invoices for video promotion services, ensuring accurate documentation and timely payment processing.

• Utilized graphic design skills during a six-month work visa in the UK, contributing to various design projects and initiatives within the designated timeframe.• Managed social media channels while implementing strategies to enhance brand presence and engagement across platforms.