Leslie Mcnab Email & Phone Number

Toronto, ON, CA

Toronto And Niagara

• I provide editorial and content strategy services for companies and marketing agencies (B2B and B2C):
• Writing and editing web copy (SEO and UX); feature articles for consumer and business publications; corporate and consumer blogs; press releases; case studies; white papers; product brochures; employee newsletters.
• Working with clients to plan editorial calendars and integrated campaigns that deliver user-friendly, relevant content to target… Show more I provide editorial and content strategy services for companies and marketing.
• Working with clients to plan editorial calendars and integrated campaigns that deliver user-friendly, relevant content to target audiences. Show less

Toronto, Ontario

• OANDA is a fully regulated financial services company offering online foreign exchange trading, white label platform software, and currency data. The company’s online and mobile currency converter apps are used by.
• Worked with CEO, executive team, global content director, and external consultants to determine global communications/PR strategy and key performance metrics (KPIs) to measure results.
• Planned and executed global strategy based on KPIs, with… Show more OANDA is a fully regulated financial services company offering online foreign exchange trading, white label platform software, and currency data. The.
• Planned and executed global strategy based on KPIs, with weekly reporting on monthly coverage targets; met or exceeded coverage targets during my tenure.
• Conceived and launched a customer-focused blog, Forex Lab Notes (http://www.oanda.com/corp/forex-lab-notes/) as a content marketing initiative to integrate OANDA’s technology bench strength with the communications/PR.
• Collaborated with global executives, compliance officers, and product management and engineering team leads to ensure corporate and product news announcements were integrated with global communications/PR strategy.

Toronto, Ontario

• Collaborated with senior designer to define the OANDA corporate brand; developed brand voice and personality to reflect corporate values and articulate the company’s value proposition.
• Created and refined content for hundreds of web pages to meet specific requirements—corporate voice, regulatory compliance, SEO, user-experience design (UX), marketing, and more.
• Creative lead, peer editor, and mentor for 8-person creative team that produced integrated digital/print/social media… Show more
• Creative lead, peer editor, and mentor for 8-person creative team that produced integrated digital/print/social media marketing campaigns; SEO web content; news articles; press releases; sales collateral; infographics.

Toronto, Ontario

• SAS Canada is the Canadian affiliate of SAS, the world’s largest privately owned software company. SAS has more than 13,000 employees worldwide and is headquartered in Cary, N.C.
• Collaborated with regional and global corporate teams, and the Canadian affiliate’s external PR agency team, to plan and execute strategic communications initiatives for both internal and external audiences.
• Developed internal news editorial plan to ensure SAS Canada stories were published on both the… Show more SAS Canada is the Canadian affiliate of SAS, the world’s largest privately owned software company. SAS has more.
• Developed internal news editorial plan to ensure SAS Canada stories were published on both the subsidiary news website and the global news website; wrote and posted SAS Canada news on both sites.
• Ghostwriter for SAS Canada’s executives and subject-matter experts; produced blog posts and news articles on trends in financial services, health care, sustainability management, and retail. Show less

St. John's, NL

• Downhome Inc. is a media company and retailer that promotes the “down home” lifestyle—less complicated, healthier, with more time for enjoying the outdoors, family, and friends. Its flagship publication, Downhome, is a.
• Collaborated with publisher to establish Downhome’s “Life is better” brand positioning across all published materials; represented the company at… Show more Downhome Inc. is a media company and retailer that promotes.
• Collaborated with publisher to establish Downhome’s “Life is better” brand positioning across all published materials; represented the company at tourism trade/consumer shows, industry functions, media opportunities.
• Developed annual editorial calendars and promotional contests for Downhome and affiliate publications; oversaw all aspects of monthly production for multiple titles in close cooperation with editorial, graphics, and.
• Managed annual and monthly magazine budgets for multiple publications; managed yearly federal grant application submissions.
• Hired, managed, and mentored a 4-person editorial staff and large roster of freelancers; assigned stories to staff and freelance writers; coached writers to produce desired content.

B.A.Hon., History

Bachelor Of Arts (Honours), History And English