Leslie Mcnab Email & Phone Number

Toronto, On, Ca

Toronto And Niagara

I provide editorial and content strategy services for companies and marketing agencies (B2B and B2C):•Writing and editing web copy (SEO and UX); feature articles for consumer and business publications; corporate and consumer blogs; press releases; case studies; white papers; product brochures; employee newsletters; customer emails; video scripts.•Working with clients to plan editorial calendars and integrated campaigns that deliver user-friendly, relevant content to target… Show more I provide editorial and content strategy services for companies and marketing agencies (B2B and B2C):•Writing and editing web copy (SEO and UX); feature articles for consumer and business publications; corporate and consumer blogs; press releases; case studies; white papers; product brochures; employee newsletters; customer emails; video scripts.•Working with clients to plan editorial calendars and integrated campaigns that deliver user-friendly, relevant content to target audiences. Show less

Toronto, Ontario

OANDA is a fully regulated financial services company offering online foreign exchange trading, white label platform software, and currency data. The company’s online and mobile currency converter apps are used by millions of people worldwide.•Worked with CEO, executive team, global content director, and external consultants to determine global communications/PR strategy and key performance metrics (KPIs) to measure results.•Planned and executed global strategy based on KPIs, with… Show more OANDA is a fully regulated financial services company offering online foreign exchange trading, white label platform software, and currency data. The company’s online and mobile currency converter apps are used by millions of people worldwide.•Worked with CEO, executive team, global content director, and external consultants to determine global communications/PR strategy and key performance metrics (KPIs) to measure results.•Planned and executed global strategy based on KPIs, with weekly reporting on monthly coverage targets; met or exceeded coverage targets during my tenure.•Conceived and launched a customer-focused blog, Forex Lab Notes (http://www.oanda.com/corp/forex-lab-notes/) as a content marketing initiative to integrate OANDA’s technology bench strength with the communications/PR strategy.•Collaborated with global executives, compliance officers, and product management and engineering team leads to ensure corporate and product news announcements were integrated with global communications/PR strategy.•Managed content/creative teams and external PR/marketing agency partners to deliver audience-specific content and OANDA news to relevant media (i.e. Forbes, Wall Street Journal, Huffington Post, CNN, regional and finance industry publications). Show less

Toronto, Ontario

•Collaborated with senior designer to define the OANDA corporate brand; developed brand voice and personality to reflect corporate values and articulate the company’s value proposition.•Created and refined content for hundreds of web pages to meet specific requirements—corporate voice, regulatory compliance, SEO, user-experience design (UX), marketing, and more.•Creative lead, peer editor, and mentor for 8-person creative team that produced integrated digital/print/social media… Show more •Collaborated with senior designer to define the OANDA corporate brand; developed brand voice and personality to reflect corporate values and articulate the company’s value proposition.•Created and refined content for hundreds of web pages to meet specific requirements—corporate voice, regulatory compliance, SEO, user-experience design (UX), marketing, and more.•Creative lead, peer editor, and mentor for 8-person creative team that produced integrated digital/print/social media marketing campaigns; SEO web content; news articles; press releases; sales collateral; infographics; promotional videos; shareholder communications; and executive speeches/presentations. Show less

Toronto, Ontario

SAS Canada is the Canadian affiliate of SAS, the world’s largest privately owned software company. SAS has more than 13,000 employees worldwide and is headquartered in Cary, N.C.•Collaborated with regional and global corporate teams, and the Canadian affiliate’s external PR agency team, to plan and execute strategic communications initiatives for both internal and external audiences. •Developed internal news editorial plan to ensure SAS Canada stories were published on both the… Show more SAS Canada is the Canadian affiliate of SAS, the world’s largest privately owned software company. SAS has more than 13,000 employees worldwide and is headquartered in Cary, N.C.•Collaborated with regional and global corporate teams, and the Canadian affiliate’s external PR agency team, to plan and execute strategic communications initiatives for both internal and external audiences. •Developed internal news editorial plan to ensure SAS Canada stories were published on both the subsidiary news website and the global news website; wrote and posted SAS Canada news on both sites. •Ghostwriter for SAS Canada’s executives and subject-matter experts; produced blog posts and news articles on trends in financial services, health care, sustainability management, and retail. Show less

St. John'S, Nl

Downhome Inc. is a media company and retailer that promotes the “down home” lifestyle—less complicated, healthier, with more time for enjoying the outdoors, family, and friends. Its flagship publication, Downhome, is a monthly digest magazine with the largest paid circulation in Atlantic Canada, reaching about 225,000 readers with each issue. •Collaborated with publisher to establish Downhome’s “Life is better” brand positioning across all published materials; represented the company at… Show more Downhome Inc. is a media company and retailer that promotes the “down home” lifestyle—less complicated, healthier, with more time for enjoying the outdoors, family, and friends. Its flagship publication, Downhome, is a monthly digest magazine with the largest paid circulation in Atlantic Canada, reaching about 225,000 readers with each issue. •Collaborated with publisher to establish Downhome’s “Life is better” brand positioning across all published materials; represented the company at tourism trade/consumer shows, industry functions, media opportunities, and community events.•Developed annual editorial calendars and promotional contests for Downhome and affiliate publications; oversaw all aspects of monthly production for multiple titles in close cooperation with editorial, graphics, and sales teams. •Managed annual and monthly magazine budgets for multiple publications; managed yearly federal grant application submissions. •Hired, managed, and mentored a 4-person editorial staff and large roster of freelancers; assigned stories to staff and freelance writers; coached writers to produce desired content. •Managed story meetings and issue postmortems; collaborated with founding editor to produce monthly editor’s column; responded to letters to the editor, story pitches, and reader submission inquiries.•Worked with art director and managing editor to manage complete redesign of website (www.downhomelife.com) to integrate updated branding, content sections, and web technologies.•Performed substantive and forensic edits; rewrote stories as needed; coordinated copy editing, proofreading and fact-checking; collaborated with art director and managing editor to select monthly cover image; wrote cover lines, display copy, and corporate press releases. Show less

B.A.Hon., History

Bachelor Of Arts (Honours), History And English