bakesale was formed out of a love for baking and the joy that sweets bring to all. We specialize in custom, iced sugar cookies sealed in bags with coordinating tags and ribbon. http://www.etsy.com/shop/bakesaleNCwww.facebook.com/bakesaleNC

We are a company comprised of people from all walks of life seeking a common goal: to make diversity, equity, and inclusion a vital component of any business. We want to change the conversation around DEI from being “trendy” to becoming best practice. We offer extensive resources, training, as well as our "Diversity Beyond the Checkbox" online course to help educate clients.

Executive Assistant to Donald Thompsonwww.donaldthompson.com

Value and Niche Brands Responsible for managing $500MM portfolio of Avon Brands including liiv Botanicals®, Planet Spa®, Avon Deodorant, Moisture Therapy, and Footworks, America's #1 Footcare BrandCompleted 3 year strategic plan for Wellness Brands liiv Botanicals® and Planet Spa® which will lead brands to 15% growth through 2012 Leading strategy for market expansion of select brands into

Responsible for 1Q07 launch ANEW Beauty; an expansion of Avon's #1 into a new category including developing product positioning, launch strategy and representative activation resulting in $35MM in year one salesDeveloped pricing strategy and conducted extensive consumer research to maximize sales impact and key points of differentiation in highly competitive category; led to premium price positioning and overall margin improvement for color category by 1.5 ptsSuccessfully managed face and eye product segments for AVON Color (+$1B in global sales) Launched the most successful mascara in the history of AVON (superFULL) driven by global print and television advertising; superFULL brand generated 9.4 million units (US $30MM) at l launch, +20% above AVON projections

Recruited by Marketing VP to add consumer-edge to marketing teamGlobal marketing manager with P&L responsibility for new product launch in action/adventure gaming categoryLead global team to develop product positioning across international audiences, including market research, product development and packaging developmentWorked with sales to create product surround-sound including POS, retail programs, and merchandising effortsManaged PR agency to generate excitement among target audience by utilizing strategic delivery of assets and unique pitch angles

Served as in-house marketer and consumer strategist for AstraZeneca delivering business plans for both Nexium® and Entocort® Brands Developed and executed 2004 promotional plans to increase prescriptions, create brand awareness, and educate physicians on preferred treatment algorithm which resulted in a 5% increase in NRx

Led print and television creative strategies and advertising for RoC® brand including determining airing rotations and analyzing product response to advertising Responsible for brand's Public Relations program, managing PR agency, developing press materials for launch of new products, and generating material for continuing media coverageManaged brand's Professional strategy and communication including developing materials and detailing tools for conventions, creating a small scale mailing to contact key beauty dermatologists to drive brand awareness and recommendations, and implementing dermatologist detailing pilot program Developed new product strategy for Retinol product line which represents over $15 million in net trade sales

Successfully developed new product strategy for the First Aid Brand and led a cross-functional team through the process of launching six new First Aid Brand products from concept development through operational and financial assessments, graphic development and production - new products were expected to grow business by 5%Managed the financial forecasts and budgets for First Aid Brand product line totaling $62 million in net trade sales. Reported recommended monthly forecast projections to executive management.Developed 2002 marketing objectives and strategies for First Aid Brand product line and presented recommendations to executive managementLed work with design agency, managing the complete graphic re-design of Advanced First Aid retail packaging from conceptual phase through productionPerformed category, market, and competitive analyses utilizing IRI data and other tracking software in order to make brand decisions

Responsible for managing projects involving new products, consumer promotions, packaging and label design for $250MM Vlasic Pickle brandLed project to redesign the Vlasic® retail package and label and worked with Trade Marketing to develop a Category Management strategy to optimize brand presence at shelfManaged successful launch of new products including Zesty Dill Hamburger Stackers and Zesty Italian Super Stackers

Involved in the development and improvement of Swanson and Mac & More product lines