Leslie Millard Email & Phone Number

Rapid City, South Dakota, United States

• Manage and facilitate staff charitable giving program with fundraising totaling $85K+ annually• Guide campaign curation including strategy, audience targeting, messaging, and tactic selection• Develop and execute content strategies including website, radio, newsletter and social• Define and develop consistent brand voice across messaging platforms• Led implementation of new social content management process and software• Develop, manage and produce member and staff communications

Various Locations

• RYT 200: Certified Yoga Instructor, 200-hour training completed• Trained in and instructor of Power Yoga, Yin Yoga, and Hot Yoga formats

Des Moines, Iowa

• Strategic planning and client communications lead on 10 accounts simultaneously• Assist in development and strategy of over $5.5M in media annually, has led to sales profitability increases across clients• Lead project management role including print production, direct mail programs, video production, digital advertising, website development and media planning• Development of detailed project estimates including tracking and managing to budget and timeline throughout entire process• Coordination and strategic planning of multi-day video shoots including out-of-state locations• Provide insight and opinions on creative product based on knowledge of client brand• Internal lead on efforts to develop and launch two new client brands from inception• Leadership role on curation and layout of magazine sales piece developed 3 times annually• Detailed understanding of and immersion in various industries managed including utility companies, credit unions, car sales, children’s educational programs and athletic events

Remote Work

• Create and execute strategic marketing proposals to increase online presence for Krex, Inc.• Plan and analyze social media posts and contest utilizing Hootsuite• Brainstorm ideas and create blog posts

Green Bay, Wisconsin

• Plan and coordinate print advertising and on shelf promotions• Collaborated on and executed the re-branding of food and beverage private label• Analyze sales data and industry trends to help merchandise properly and grow the business• Implemented a front end snacking strategy that increased sales by $50k annually• Divisional lead on analysis of businesses through APT Market Basket technology• Collaborate on point of purchase marketing, including strategy, design and execution• Implemented strategies which grew sales by +21% snacks, +20% seasonal, and +11% candy• Aid in growth and development of social media, collaborate on copy and creative using offerpop• Leadership role on the financial and visual planning of up to $10 million seasonal programs• Assisted in planning and execution of initial company participation in “Happy Halloween” event for over 200 children in the Green Bay area• Negotiate costs and promotions and grow vendor relationships in order to increase sales• Successfully completed and executed re-merchandising of front end confections and snacks• Divisional lead on analysis of businesses through APT Market Basket Analyzer

Ames, Iowa

• Designed all promotional materials for outreach efforts for over 3000 students• Collaborated with staff to implement new marketing strategies

Iowa Events Center - Des Moines, Iowa

• Assisted in media buying for local television and radio affiliates• Negotiated, executed, and tracking marketing efforts for various promotional events• Executed logistics and marketing of promotional events with Blank Park Zoo• Negotiated and executed charity tie-in for Andre Reiu concert and Music Under the Stars• Completed marketing plans for large scale events with up to 16,000 attendees

London, England, United Kingdom

• Award winning website, funkyvenues.co.uk, showcasing the best, unique venues in London• Assisted in web development and editorial content; project led to redevelopment of sites• Maintained interactions of six social media pages and improved following by +20%• Aided in locating potential clients and rebranding of Funky Venues

Ames, Iowa

• Worked with 16 athletics teams and multiple vendors to organize 2010 Cyclone Fan Fest• Recorded 4,500 attendees at 2010 Cyclone Fan Fest and doubled merchandise sales• Executed detailed marketing plans for events by writing press releases, utilizing social media and aiding in promotional planning; directed sound/visuals at meets

Ames, Iowa

• Collaborated to execute Stuff the Bus Food Drive; liaison for participating grocers, coordinated setup at five locations, aided with day of event organization• Editor of Unions Section and 2009 Graduation Section; Staff Writer for Special Sections

Bachelor Of Science (B.S.), Marketing And Journalism & Mass Communication

Activities and Societies: Delta Zeta, Uhuru Magazine, PRSSA, Student Alumni Association

Semester Study Abroad & Internship Abroad, Marketing