Experienced marketing professional with 10 years of expertise in account and project management, specializing in customer success, brand development and delivering impactful campaigns for local and national clients. My skills in strategic planning, collaboration, and attention to detail make me a trusted partner to internal teams, clients and external partners. I am enthusiastic about re-entering the workforce and eager to apply my skills to drive meaningful impact.Worked on campaigns for top global and national brands including McDonald's, Samsung, Red Hat, Wilsonart, Advocare, Napcor, Tiff's Treats, Grandy's and Taylor Hooton Foundation.
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Account ManagerThe Shop Agency Apr 2018 - Aug 2021Dallas/Fort Worth Area- Served as primary point of contact for multiple B2C and B2B clients, overseeing projects across branding, web development and marketing collateral- Directed rebranding initiatives for clients such as Grandy's, The Loop Dallas and Cobra Trading, managing customer insights, journey mapping, brand guidelines, and implementation- Managed full project lifecycles, including discovery, scoping, timeline creation, design, production and launch, with expertise in website and landing page development- Coordinated creative production of campaign materials for planned marketing windows, ensuring stylistic and brand consistency -
Account ExecutiveMoroch May 2017 - Mar 2018Dallas, Texas- Managed communication and strategy for three national clients' branding and advertising campaigns.- Led end-to-end campaign stages, including discovery, strategy, design, production, testing, QA, approvals, and deployment.- Translated customer needs into actionable deliverables for creative and production teams. -
Senior Project ManagerMoroch Partners Nov 2016 - Apr 2017- Management of projects, resources, and client expectations for multiple clients across the U.S.- Process Development and Implementation across agency- Executed numerous successful multi-media engagement initiatives- Managed the McDonald’s Texas Burger Showdown campaign, including facilitating collaboration with strategy, account management, creative, production and legal teams, resulting in 3.0% overall sales growth at participating restaurants and a 3.1% rise in guest count. -
Project ManagerMoroch Partners Jan 2014 - Nov 2016- Led cross-functional teams across multiple integrated projects to achieve campaign objectives, resolve challenges and deliver results within scope, budget and timeline - Created Project Plans, Schedules, and Timelines- Identified resources needed for each job- Monitored and prioritized workflows across multiple projects, aligning with client business objectives and ensuring timely delivery. -
Account ExecutiveVlg Advertising Mar 2012 - Jan 2014- Partnered with Account Management team members to execute B2B direct mail and email campaigns while managing the timeline and day-to-day operations of each account.- Monitored daily campaign delivery and metrics to compile campaign performance reports in formats that best meet client and internal needs.- Contributed to the development of marketing strategies and objectives for digital marketing campaigns.- Collaborated with internal teams and external vendors for the fulfillment of all marketing materials delivered within client budget and timeline -
Communications InternBishop Lynch High School Jan 2012 - Mar 2012- Wrote news articles and building layout for bi-annual Reflections alumni magazine- Contributed to design of Bishop Lynch promotional brochures and flyers -
Student AssistantTexas Tech Student Business Services Feb 2007 - Aug 2009
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Summer Architectural InternCorgan May 2006 - Aug 2007
Leslie Morales Education Details
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Mass Communications -
Architecture
Frequently Asked Questions about Leslie Morales
What schools did Leslie Morales attend?
Leslie Morales attended Texas Tech University, Texas Tech University, Bishop Lynch High School.
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Leslie Morales
Program Specialist, Office Of Global Educational Programs, Bureau Of Educational And Cultural Affairs, U.S. Department Of StateWashington, Dc2wtci.org, irex.org1 +141044XXXXX
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