Leslie Molin Email & Phone Number

Oakville

Toronto, Canada Area

• Responsible to develop an integrated marketing strategy to drive growth and support a team of 3 individuals in a small family owned business.
• Developed in-house marketing collateral, advertising and copy-writing to support business growth
• Produced template for national promotions with retail partners to drive new business opportunities
• Created whitepaper to introduce the benefits of insoles and launch the sales funnel process
• Developed yearly business calendar to focus objectives and monitor key metrics
• Worked with Amazon partner to develop key strategies to grow online business

Mississauga

• Responsible for developing and building Canadian marketing and merchandising department from scratch, managing $900K+ budget and team of four full-time marketing and merchandising professionals.
• Maintained alignment with business objectives by working directly with Canadian leadership team.
• Supported business growth by researching growing healthcare and protective apparel sectors; educating decision-makers and wearers on how to comply with current standards.
• Secured significant media exposure by launching PR initiatives including Canada’s Best Restroom contest (now in fifth year); garnering $500K in PR value and securing live interview on Canada AM.
• Fostered cohesion by bringing East and West Canada together for monthly meetings and introducing French translation process to support Quebec.
• Optimized results from working with agencies through effective management of relationships with sports sponsorship agency, PR agency, market intelligence agency, and creative services.

Mississauga, Ontario

• Built brand in key geographic / market segments by developing and executing yearly Canadian marketing plan in alignment with Head Office business objectives, while also managing marketing budget and ROI.
• Grew business opportunities by building relationships with key trade associations and strategic sponsorships.
• Identified current and growing market opportunities by conducting competitive market research and sales analysis of key segments and products to determine trends.
• Capitalized on tradeshow opportunities by developing national and regional strategy with show goals including lead generation, introduction of new products, and analysis of competitive landscape.
• Strengthened sales activities by creating sales collateral, trade journal articles, website enhancements, and seeding collateral.
• Generated over $676,000 in revenue by achieving 10 to 15 per cent response rates for sports-themed direct mail campaigns.

Toronto, Canada Area

• Determined correct product mix for direct sale catalogue including sourcing vendors and recommending final product selection.
• Supported profitable expansion by conducting primary research into new geographic markets (Montreal, Ottawa, BC) with focus on competitive environment, potential market share, and target markets.
• Saved 17 per cent in cost of major product by bringing Canadian fulfillment program in-house.

Toronto, Canada Area

Facilitated promotion of two telemarketing reps to sales positions as manager of staff of six telemarketers responsible for lead generation, competitive market research, and direct mail seeding campaigns.

Bachelor'S Degree, Marketing/Marketing Management, General

Marketing Management

Digital Marketing