Developing ethical AI software that works for the people to solve systemic societal problems using a win-win-win approach for users, businesses and governmental agencies.

Short-term, high-impact strategic consulting including root cause analysis and strategic performance plans that put organizations on a path to success in 90 days.

National sales and people leader in charge of funnel management in multiple markets with a private, well-funded fiber provider owned by Blackrock and ATT.

**Completed 18 month contract assignment via Pyramid Consulting**• Managed and provided senior leader updates for Payments SaaS performance by deeply understanding KPI’s, macro trends and funnel outcome drivers. • Worked with product, sales, analytics, finance, business operations and GTM team members to forecast channel and initiative goals, monitor performance and understand project plans to accelerate or address performance variances. • Provided support to strategy, operations and business intelligence team with monthly marketplace and GTM updates as well as monthly, quarterly and annual business outlooks.• Worked cross-functionally to generate recommendations for in product display ads, sales enablement and sales training including needed data attribution and reporting enhancements. • Upleveled customer feedback that revealed opportunities to improve risk policies that increased total payments volume and improved the customer experience after onboarding. • Leveraged Slack, Figma, G-Suite, Smartsheet, Jira, Confluence, Tableau, Amplitude, Workday and Splunk.

• Led B2B product positioning, go-to-market strategy, execution and pipeline sales support for identity, payment and risk platform solutions. • Partnered internally and externally to develop, execute and track marketing plans for demand generation, content creation, sales presentations and conference events. • Created marketing and sales messaging of product capabilities by industry vertical and relevant use cases for the website, blog articles, infographics, white papers, sales collateral and sales outreach templates. • Represented the voice of the customer to develop product positioning, messaging and claims as well as prioritize product roadmap planning and operational improvements.• Leveraged software including Click Up, Pardot, Salesforce, MS Office, Wistia, Google Analytics and Workday.

• Successfully scaled a b2b2c partner program from pilot to national launch that exceeded business case objectives by 30% and drove an IRR of 25% with $150M in projected incremental revenue over 5 years. • Co-presented the first 30 pilot program deals and enabled local field sales and account teams to grow contracts by 50,000% with a 2.5X higher nps score than the nearest competitor. • Enabled contactless internet service delivery to new community residents before and during the pandemic and enabled a 20 percentage point increase in online orders as well as $18M in sales channel savings. • Led research including observational call listening and employee surveys to identify pain points and recommend program improvement opportunities. Created 30+ reports to track KPI’s with program analysts. • Developed sales strategy and sales operations roadmaps to meet annual growth and operations goals.• Identified and automated workflows using Salesforce, Quickbase, Tableau and Excel.• Partnered with field sales and corporate stakeholders to create contract terms, negotiate, and develop b2b customer onboarding processes, b2b2c Salesforce workflows, sales presentations, trainings, best practice guides, forecasts, KPIs, dashboards, M&Ps and performance readouts.

• Led pilots for a key partner program in the SW and national launch. Enabled sales executives, account managers and operations team to grow from 4 to over 50 properties.• Created account management strategy for top 6 clients in our national portfolio as well as create the foundation for the future national accounts team.• Helped create regional and national processes as well as development of Salesforce SaaS workflow tools.• Conducted informal customer research that led to the discovery and resolution of key customerexperience issues.• Assisted with national launch including training and creation of playbook and marketing tools.• Managed home automation pre-enablement program in the West territory and identified program sales, marketing and process gaps.

• Developed monthly marketing campaigns including strategy, planning and tactical execution that exceeded online and inbound sales revenue targets by 15-30%.• Managed digital marketing campaign development, segmentation strategy and performance for emails, CRM templates, landing pages, website content, social media and banner ads. Increased email click rate by 10%.• Created customer and prospect research communities using Qualtrics and developed surveys to identify and prioritize features for new and existing products.• Formulated the go-to-market strategy for new products including defining goals and key metrics. • Partnered with sales and creative services to develop and execute the tactical plan in coordination with key product releases.• Developed product messaging that favorably positioned our certifications and specializations based on consumer insights and the competition.• Evaluated and developed new sales and marketing tools for academic sales team and academic partners including research, product positioning, segment messaging and tactical development.

• Reduced the average Home Security cost per lead by over 366% within 120 days.• Developed new product solution for seasonal population in SW that grew sales 40% in SW in 60 days and was expanded nationally.• Exceeded forecasted goals for home security, wireless, broadband, telephony and premium support services by an average of 10%.• Managed the product specialist who created billing tactics, self installation instructions and collateral.• Identified product and process improvements to improve customer experience and reduce expense. • Provided feedback to product management at corporate on internal and external customer impacting issues and proposed solutions to improve the overall experience. • Provided sales scripting, positioning and marketing recommendations including offer strategy, tactics and messaging. • Initiated and managed local and corporate-driven base management campaigns to help achieve revenue per subscriber goals.• Developed launch and overlay campaign tactics including sales incentives and collateral, direct mail, tv advertising, radio, bill inserts, telemarketing, doorhangers, print, sales collateral, email and web advertising.• Ensured campaign codes, marketing and product information was updated and communicated to associates in a timely manner.

• Lead account manager for Insight Communications Business Services, 9th largest cable operator in the US. Managed over 20 simultaneous projects with multiple versions within each.• Led development of creative, direct response and media strategy. Exceeded cost per lead goal by over 30%.• Assisted in developing a proposal for a client's annual marketing plan based upon three budget scenarios.

• Managed residential marketing activities to achieve both revenue and volume targets for telephone, broadband and bundled services. • Led webmaster and acquisition specialist II to meet department objectives. Motivated team to explore best practices and implement changes that led to a 100% increase in online orders year over year.• Monitored sales and retention calls regularly and held focus groups to gather feedback.• Created multi-product and co-op funded marketing campaigns and offers to drive awareness, new subscriber acquisition and upgrades, as well as customer win back and retention.• Provided strategic marketing recommendations and campaign execution via agencies and internal resources based on goals, budget, subscriber data, competitive trends and campaign ROI analysis.• Managed agency and internal graphic artists to create campaign tactics including direct mail, broadcast TV, cross channel, outdoor, doorhangers, retail, bill inserts, telemarketing, print, email and online.• Produced training materials regarding product updates, campaigns and the competition.

• Managed the residential and business telephone and Internet services. • Provided strategic product, pricing, media planning/buying and marketing direction based on campaign analysis, competition, ROIand subscriber goals.• Developed marketing campaigns including direct mail, radio, TV, outdoor, TV guide messages, brochures, lobby displays, bill inserts, letters, newspaper and e-commerce.• Trained front line associates on products, promotions and the competition.• Conducted market research and competitor studies to develop campaign, pricing and product recommendations for both residential and business services.• Planned and attended events and sponsorship opportunities in the community.• Helped supervise and direct the marketing coordinator to meet department objectives.

• Coordinated the implementation and communication of product launches and updates.• Project manager for the implementation of the Alameda Competitive Strategies Plan, which involved overseeing, tracking and reporting on operations, sales and marketing initiatives. Company discontinued services within 2 years.• Managed the channel change and rate change process for East Bay including customer notification, employee training and implementation of proposed changes.• Project manager for the UC Berkeley sponsorship agreements.• Managed field and customer service sales incentives.• Coordinated between cross-functional team members regarding the production, payment and delivery of marketing material.• Managed theft of service awareness campaign from plan to execution.• Created monthly cross channel schedules to use television inventory effectively.• Developed and streamlined processes to increase department productivity and efficiency.• Responsible for maintaining the inventory for customer education collateral in 14 locations.