Leslie Padilla Email & Phone Number

Leslie currently leads Leslie Public Relations (LPPR) based in Philadelphia, Pennsylvania. LPPR is a marketing communications boutique that develops and executes multi-tiered branding efforts for various consumer-focused clients. LPPR builds strategic and poignant messaging along with persuasive communications and branding collateral. LPPR showcases client missions via media relations, sponsorships, consumer events, trade shows, social responsibility campaigns, and advertising. For LPPR clients, Leslie personally befriends and leverages key industry sources and media constituents to create mutually beneficial partnerships and added value campaigns for her clients.

Philadelphia, Pa, Us

Built and directed PR department for Comcast’s multi-genre cable network serving Comcast Cable subscribers and U.S. Congress. • Positioned CN8 as founder and leader of regional cable programming securing feature stories in cable trades and major market dailies; placed CN8 executives as speakers at key industry events• Maximized visibility for exclusive coverage of DNC & RNC 2008 with CN8 inclusion in trend stories; radio tour for political director; and targeted blog campaigns• Announced CN8's multi-genre original programs via creative media mailings; placed exclusive launch stories and extensive radio, print coverage • Executed award-winning campaigns/events for studio launches in Washington, D.C., Philadelphia and Boston. Enticed attendance from influential media; secured coveted placement in gossip, photo and television columns• In 2008, secured more than 5,000 positive print and electronic media results for CN8; averaged 13 individual press hits per day

Issy-Les-Moulineaux, Île-De-France, Fr

Created and supervised internal PR department for Yves Rocher beauty products, esthetic services, retail stores, Web sites, and catalog in the U.S. and Canada. • Identified/executed PR events/sponsorships of Philadelphia Flower Show and Canada Blooms creating product sampling, media coverage, photo opportunities, and brand building amongst targeted consumers• Planned, managed, staffed press conferences in New York City, Toronto, and Montreal securing product placement and executive interviews in renowned fashion/beauty magazines and trades• Arranged inclusion in gift bags distributed at celebrity events, award ceremonies, and related charitable/industry organizations creating sampling amongst media and trendsetters • Created and projected three-year public relations budgets, managed monthly expenses against approved plan, and demonstrated measurable PR results to executive teams with quarterly/annual “share of voice” and “ad rate analysis” presentations

Los Angeles, Ca, Us

Oversaw PR for entertainment leaders pioneering new media; clients included David Bowie, Tommy Hilfiger, New York Yankees and Yahoo! Internet Life. Lead PR campaigns for Luxottica Group, LensCrafters and InStyle.• Orchestrated VIP reception for music/Internet media at private David Bowie concert creating national awareness of artist’s online fan club with stories, photos and quotes placed in entertainment magazines and trades • Created multi-tiered celebrity PR campaign for Ray-Ban sunglasses at 2001 Academy Awards; secured Oscar-nominee Morgan Freeman to wear Ray-Bans on red carpet; executed satellite media tour for fashion arbiter Phillip Bloch to tout Ray-Bans as must-have Oscar accessory; created mass media coverage and consumer buzz• Managed media, paparazzi and celebrity introductions at red-carpet events including: Elton John’s private Oscar party; GQ Man of the Year Awards; TNT’s Brian Wilson Tribute; and The White House Thanksgiving Concert; to name a few

West Chester, Pennsylvania, Us

Developed and executed PR campaigns for QVC’s interactive, international, private record label, and direct response Divisions; and supported exclusive QVC offerings in music, fashion, jewelry, health, and home categories with unique PR mailings and press events. • Supervised and organized PR agencies and press events in New York City and Düsseldorf, Germany securing highly competitive coverage for QVC executives and retail operations in national newspapers and trades targeting business and consumer audiences • Liaised with music artists, television/film celebrities, and fashion designer management teams on collaborative PR efforts • Secured QVC keynote positions at first-ever industry events and speakers bureaus examining the emerging ecommerce industry

Bachelor'S Degree, Communication And Media Studies

Ba, Communications