Leslie Park Email & Phone Number

Foster City, California, Us

Foster City, California, Us

Los Angeles, California, Us

Lead the user experience initiative in the product innovation of an enterprise software to meet expectations of usability and simplicity. Define the new look and workflow of the product, consumerized for familiarity and optimized to deliver efficiency and productivity. Champion user-centric thinking across the organization and conduct workshops to advance user empathy. Apply innovations in technology and software design to enhance the user experience. Garner business owner support through participatory design sessions and demonstrate new product features and functionality with high fidelity wireframe mockups.

Los Angeles, Ca, Us

Partner with stakeholders to understand business requirements, conduct research to garner customer insights, assess the competitive landscape to define the unique value proposition and define online solutions as well as user experience design to achieve business objectives. Apply UX best practices to define a consumer-centric approach and develop and test wireframes and prototypes to inform on strategic decisions.

New York, Ny, Us

Strong understanding of business strategy and values with the ability to drive the project vision to the team throughout the design process. Coordinate and work with key stakeholders and customers. Leadership skills to communicate with a multi-disciplinary team and present concepts.• Identify and clarify client/product strategy.• Plan and conduct research to develop an understanding of the customer/end user.• Synthesize research data into personas that guide the design process.• Develop user scenarios to identify MVP and prioritize requirements.• Create prototypes and conduct usability testing.

London, Greater London, Gb

Client: Toyota Motor Sales• Managed and planned the development and implementation of customer experiences across TMS digital ecosystem.• Assessed and analyzed user engagement across digital touch-points and designed A/B testing to optimize user flow, removing friction from the user experience and increase conversion. Key Accomplishment: Increased conversion by 17%.

Client: American Honda Motors• Conducted design exploration based on consumer insights and client-based learning's, instrumental in delivering optimal user experience across platforms.• Developed annual budget plan, managed account revenue projections and delivered account profitability.• Delivered effective feedback, delegated responsibility to empower staff, conducted weekly coaching sessions to develop soft skills and organized training for new team members and clients. Key Accomplishments• Led the extended design and engineering teams in the simultaneous redesign initiative of two websites, launching on time and under budget with limited warranty items.• Rapidly synthesized the complex technical infrastructure to bring context to inter-dependent and related systems that drive feature and functionality requirements.

Clients: Safeway, Kraft• Facilitated discovery workshops with key stakeholders, monitor and evaluate consumer engagement and define and implement best practices to improve campaign performance.

Los Angeles, California, Us

Clients: ABC, Chrysler, OnLive• Developed editorial strategy and digital content to maximize traffic to private online community and improve community engagement.• Gathered and analyzed qualitative insights which informed on product innovation and positioning, shifted consumer perceptions, generated buzz across members’ social networks and instilled brand advocacy. Key Accomplishments• Launched a community of console gamers to gauge adoption of cloud gaming service and delivered insights, informing on optimal subscription pricing levels.• Fostered a community of Chrysler opinion leaders whose feedback shifted messaging strategy from price-based to one based on an emotional relationship with the brand.

Clients: Nestle, Bayer AG, Novartis• Spearheaded the launch of $5MM integrated CRM program, utilizing strategic and design-based approaches enabling communications that broke through the crowded marketing landscape and stimulated positive consumer behavior with increases in market mind share.• Applied segmentation data to develop and test offers and messages across web & email interactions, designed to engage the customer, foster loyalty, encourage pantry loading and increase customer LTV.Key Accomplishments• Increased program membership 85% through organic and paid acquisition efforts.• Realized 43% incremental sales volume in first year of program.

Clients: Jiffy Lube, Bamboo Pipeline, PublicStorage.com• Developed and defined the strategic roadmap for building transactional websites and portals. Leveraged web tools and applications to establish online brand, explore new revenue channels and increase sales.• Developed online marketing and creative development strategy for regional, national and corporate promotions for Jiffy Lube Corporate and Franchise Group.

New York, Ny, Us

Clients: Carls Jr., Ameritrade, Neutrogena, Mens Wearhouse, Priority Records• Led cross functional team of engagement associates, designers, developers, project managers and producers in developing full life cycle eCommerce and transactional websites. • Conducted stakeholder interviews and synthesized results into actionable insights.• Conducted ethnographic study for eCommerce site which informed on persona development.• Created user flows, identifying the MVP for each page based on personas.• Drafted and maintained functional spec document for eCommerce site.• Created site maps in Visio for eCommerce site

New York, Ny, Us

Clients: Microsoft, Wells Fargo• Evaluated campaign performance and tested message/offer to refine acquisition and retention rates, increasing subscription base 50% within one year.

New York, Ny, Us

Clients: HBO, Sprint

Bachelor Of Science - Bs, Cognitive Psychology

Master Of Science - Ms, Human Factors & Systems Engineering

Political Science

School Of Public & International Affairs