Leslie Paton-Ash

Leslie Paton-Ash Email and Phone Number

Director, Product Marketing and GTM @ Coastal
Charleston, SC, US
Leslie Paton-Ash's Location
Atlanta, Georgia, United States, United States
Leslie Paton-Ash's Contact Details

Leslie Paton-Ash work email

Leslie Paton-Ash personal email

n/a
About Leslie Paton-Ash

Authenticity, passion and energy – these aren't just buzzwords for me; they're the driving forces behind everything I do, both personally and professionally.From the electric atmosphere of college football stadiums to the strategic boardrooms of tech titans, my journey has been a thrilling ride of growth and discovery.Ever tuned in to ESPN College GameDay on a Saturday morning? Yes, that was me, crisscrossing the country, creating unforgettable brand and fan experiences that fulfilled my love for sports with my passion for marketing.But life's about growth and evolution. So, I pivoted into consulting and tech, spending the last 12 years at the forefront of ever-evolving technology, products, and innovation…absorbing a wealth of knowledge. From leading global product marketing initiatives and campaigns, to crafting generative AI transformation programs from the ground up to building impactful relationships with partners, there's a new opportunity and challenge around every corner and I welcome it.As a marketing leader, I thrive on the 10,000-foot view down to getting my hands involved in the nitty-gritty details. I hold myself and my teams accountable to consistently drive origination, pipeline growth, and revenue generation to propel business. And it's not a solo effort – it's about rallying diverse, cross-functional teams and disciplines and aligning with business leaders to stay true to and meet our collective goals. More about my specialties below…Outside of work, you'll find me hitting the gym, exploring the great outdoors, dabbling in a competitive pickleball match, or cheering on my beloved Kansas City Chiefs.Specialties: Marketing Strategy • Partner Marketing • Product Marketing • Thought Leadership • Multi-channel Campaigns • Analyst Reports • Account-based Marketing • Branding / Rebranding • Internal and External Communications • Demand Generation • ROI Analytics • Digital and Social Strategy • Sales and Marketing Alignment • Content Development • Event Strategy and Sponsorships

Leslie Paton-Ash's Current Company Details
Coastal

Coastal

View
Director, Product Marketing and GTM
Charleston, SC, US
Website:
coastal.us
Employees:
624
Leslie Paton-Ash Work Experience Details
  • Coastal
    Director, Product Marketing And Gtm
    Coastal
    Charleston, Sc, Us
  • Ibm
    Global Product Marketing Lead
    Ibm Jan 2022 - Present
    Armonk, New York, Ny, Us
    Lead product marketing for AI for Customer Service Transformation use case programs for our Consulting Customer Transformation portfolio and also Product Marketing for our strategic partnership with Salesforce. Responsible for developing global marketing programs that drive origination, pipeline, and revenue through strategic go-to-market, multi-channel campaigns. Dedicated to creating effortless, connected, efficient customer experiences and exceptionally skilled at collaborating with multi-discipline teams across a complex organization and working with business leaders to align and lead messaging, market positioning, strategies, priorities and goals.
  • Accenture
    Global Marketing And Communications Manager, Salesforce Business Group
    Accenture Jun 2019 - Jan 2022
    Dublin 2, Ie
    Led integrated marketing programs to drive business alignment and revenue generating strategies. Spearheaded partner co-marketing and developed comprehensive global campaigns, thought leadership, communications and analyst reports. Successfully executed top offering campaigns including B2B Sales Reinvention, surpassing company benchmarks and achieving high engagement across target accounts.
  • Accenture
    Global Marketing And Communications Associate Manager, Salesforce Business Group
    Accenture Sep 2017 - May 2019
    Dublin 2, Ie
  • Accenture
    Global Marketing And Communications Specialist, Salesforce Business Group
    Accenture Apr 2016 - Aug 2017
    Dublin 2, Ie
  • Cloud Sherpas
    Global Marketing Manager
    Cloud Sherpas May 2014 - Sep 2016
    Salesforce MarketingDirected marketing and demand generation strategies, co-marketing efforts, content development, sales enablement, global events, and internal communications. With one direct report, I executed ROI-driven programs to drive qualified leads, accelerate pipeline growth, and elevate brand visibility in a saturated market.
  • Img Live, Llc
    Marketing Manager, Directv
    Img Live, Llc Feb 2011 - May 2014
    Atlanta, Georgia, Us
    Led comprehensive marketing initiatives encompassing training programs, creative direction, content creation, sales enablement, and executive communications with a team of six direct reports. Designed and executed national training programs for customer care and direct sales call center agents, significantly enhancing revenue generation. Directed the creative development of program content and sales assets, resulting in increased customer retention and subscriptions. Drove strategic ROI analysis on program performance, influencing future roadmaps and engagements to drive growth and above all, customer satisfaction at DIRECTV.
  • Octagon
    Marketing Coordinator, Espn College Gameday And Bmw Ultimate Driving Experience
    Octagon Apr 2010 - Jan 2011
    Stamford, Connecticut, Us
    Co-led all marketing initiatives for The Home Depot’s title sponsorship of ESPN College GameDay show and local store activations. Spearheaded strategic communication and marketing efforts to promote local Home Depot store events within the communities, colleges, and universities, resulting in a 22% increase in store traffic and heightened brand awareness for each store in each GameDay location. Coordinated VIP hospitality experiences for top clients invited to ESPN College GameDay events that drove revenue for local store owners. If you made it this far down the overview, ask me about my experiences with Desmond Howard, Kirk Herbstreet, Erin Andrews, Chris Fowler and the legendary Coach Corso.
  • Viacom
    Consumer Marketing Associate, Vh1, Vh1 Classic, Vh1 Soul
    Viacom May 2009 - Aug 2009
    New York, Ny, Us

Leslie Paton-Ash Skills

Marketing Management Direct Marketing Product Marketing Social Media Salesforce.com B2b Online Marketing Brand Development Digital Strategy Corporate Branding Account Management Sales Relationship Marketing Trade Shows Press Releases Media Relations Event Planning Mobile Marketing Brand Awareness Digital Media Market Research Digital Marketing B2b Marketing Integrated Marketing Advertising Customer Relationship Management Strategic Planning Lead Generation Strategy Interactive Marketing Facebook Marketing Social Networking Event Management Time Management Social Media Marketing Creative Direction Email Marketing Management Public Relations Marketing Communications Guerrilla Marketing Brand Management Marketing Strategy Sports Marketing Copywriting Sponsorship

Leslie Paton-Ash Education Details

  • Stephens College
    Stephens College
    Advertising
  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Journalism; An Emphasis In Strategic Communication

Frequently Asked Questions about Leslie Paton-Ash

What company does Leslie Paton-Ash work for?

Leslie Paton-Ash works for Coastal

What is Leslie Paton-Ash's role at the current company?

Leslie Paton-Ash's current role is Director, Product Marketing and GTM.

What is Leslie Paton-Ash's email address?

Leslie Paton-Ash's email address is le****@****ibm.com

What schools did Leslie Paton-Ash attend?

Leslie Paton-Ash attended Stephens College, University Of Missouri-Columbia.

What skills is Leslie Paton-Ash known for?

Leslie Paton-Ash has skills like Marketing Management, Direct Marketing, Product Marketing, Social Media, Salesforce.com, B2b, Online Marketing, Brand Development, Digital Strategy, Corporate Branding, Account Management, Sales.

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