Leslie Rowe, Mba Email and Phone Number
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Expert on targeting new audiences to bring in fresh faces. Two decades of marketing experience; skills honed at Fortune 500 company. Strategic | Adventurous. In work...and play.
Catholic Press Association
View- Website:
- catholicpress.org
- Employees:
- 8
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PrincipalPrevish Marketing Apr 2013 - PresentBoulder, CoMarketing strategy, media relations and content specialist reaching new audiences and developing relationships with existing ones.Current and past clients include: Ascension, Legatus, National Shrine of Our Lady of Champion, Franciscan Friars of the Renewal (CFRs), Sophia Press, Strider Sports Int'l, Fellowship of Catholic University Students, OSV Institute, Global Intellectual Property Center, Dow AgroSciences, American Diabetes Association, Competitor Group, Gerber Gear, Athletepath, Stellar Teams. Also a Guest Lecture at CU-Boulder for Marketing courses.
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MemberCatholic Press Association Jan 2016 - Present
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VolunteerTanzania Volunteer Sep 2012 - Feb 2013Moshi, TanzaniaProvided marketing and strategic direction for Make a Difference (MAD), a non-profit that supports orphans in Tanzania. Fostered love of music with children and teachers at primary school.
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Director Global Consumer OutreachTrek Bicycle Corporation Nov 2011 - Apr 2012Waterloo, WiLed global plans to sell Town and Women’s bicycles and accessories, with focus on new customers. Managed email, social, online ads, SEO, SEM, public relations, research and event partnerships. Liaison for Livestrong Foundation. Updated retailer training; seminars, videos and online resources. -
Trek Women Brand ManagerTrek Bicycle Corporation Jul 2010 - Nov 2011Waterloo, WiManaged Trek Women experiences and Women's Specific Design (WSD) bicycles & accessories. Increased road bicycle sales by 8%, generated 3,500% increase in consumer leads and spurred 500% Facebook growth. Promoted Breast Cancer Awareness Ride; 50% increase in funds raised.
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Women'S Outreach LeadHarley-Davidson Motor Company Oct 2007 - Jun 2010Milwaukee, WiMy team of 18 stakeholders and several agencies grew global Harley-Davidson sales by attracting new audiences while increasing engagement among current owners. We increased sales of new models to women by $7 million in revenue; during the recession and company layoffs. Yes, my team rocked. We fulfilled the dreams of thousands of women through the freedom of motorcycling.One Garage Party campaign drove 25,000 women to dealers in one month. Redesign of the Women Rider website increased annual visits by 216%. Initiated strategic partnership and promotion for cause marketing campaign; apparel sold 3x initial forecast. Researched and launched first accessory targeted at women; sold 5x expected forecast. I presented twice at the Marketing to Women conference. -
Media Relations ManagerHarley-Davidson Motor Co. May 2002 - Dec 2007Milwaukee, WiLed global launches for motorcycles; logistics, presentations, media training and measurement. First female Editor for Enthusiast magazine in its 90-year history; global distribution of 1 million. Led editorial, ads, printing, distribution. Saved $100,000 in 1st year through process improvements.
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Women'S Outreach ManagerHarley-Davidson Motor Co. Jan 2007 - Oct 2007Milwaukee, WiWorked with agencies and managed company's PR efforts to reach women, African Americans and Hispanic consumers. Developed PR plans for Rider’s Edge course and MotorClothes apparel line.
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Buell Communications ManagerHarley-Davidson Motor Co. May 1998 - Apr 2002Milwaukee, WiManaged national club for Buell owners. Wrote magazine, managed events and enabled dealers to start clubs. Assisted with Buell press launches, media relations and press kits.
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Promotions Coordinator, Buell SalesA.D. Farrow Co. Harley-Davidson Jul 1995 - May 1998Columbus, OhCut my teeth at retail. Understand importance of "close to customer" philosophy. Grew Buell sales to 5th in the U.S. (from 39th). Planned events and directed dealer's online presence.
Leslie Rowe, Mba Skills
Leslie Rowe, Mba Education Details
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3.73/4.00 -
Universita' Degli Studi Di CassinoA -
3.78/4.00
Frequently Asked Questions about Leslie Rowe, Mba
What company does Leslie Rowe, Mba work for?
Leslie Rowe, Mba works for Catholic Press Association
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Leslie Rowe, Mba's current role is Strategic Marketing | New Audiences | Active Lifestyle.
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What schools did Leslie Rowe, Mba attend?
Leslie Rowe, Mba attended University Of Wisconsin-Milwaukee - School Of Business Administration, The Ohio State University, Universita' Degli Studi Di Cassino, University Of Dayton.
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Leslie Rowe, Mba has skills like Marketing, Marketing Strategy, Advertising, Public Relations, Integrated Marketing, Strategy, Strategic Planning, Social Media Marketing, Social Media, Marketing Communications, Leadership, Brand Management.
Who are Leslie Rowe, Mba's colleagues?
Leslie Rowe, Mba's colleagues are Sarah Gronemus, Caroline Cerveny.
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