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-15 years with career built in the management of the business, marketing, trade marketing areas and development of new products in leading organizations in the pharmaceutical industry and Agro-chemical industry.- 10 years as Manager contributing with people development and other Leaders/Committees.Behaviour Skills: Autonomy/freedom for innovation and high performance leadership. Serve, help and support the Team; take a risk for getting the best decision. Last 4 years with knowledge at the # projects & MKT areas:- Product launching & new concepts, Portfólio and integrated customer solutions, BI/Market Analysis; Channel segmentation and sales force support, Strategic Planning.-Expertise in the management of programs and services, in the identification of needs and opportunities in the consumer market, by locality, to better manage the product portfolio. -Across the boundaries with transit among # areas and teams.-Strong expertise in the training of sales force and commercial campaigns.-Experience in the creation and coordination of multifunctional teams – Promoters, Reps and Techs.- Marketing budget management strategies, leading marketing and portfolio in average income of R$30 M/years, as one of the main industries of its segment. - local and regional LatAm.Specialties: Business Development prospects, portfolio management, marketing plan (short and long term plans), Go-to_Market strategy including sell out campaigns, communication plataform, branding with customer oriented focus; market & pricing analysis.
Associação Tonkiri Voa
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Co-Founder And Resource Strategic DirectorAssociação Tonkiri Voa Mar 2020 - PresentSão Paulo, Brazil
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EntrepreneurshipWepulse Oct 2017 - Sep 2018São Paulo, BrazilWe Pulse was a start up project based on wellness and fitness solutions. The whole idea was created for bringing new experiences considering the habits, behaviors, and life style. -
Agro Solutions Marketing Manager - LatamArysta Lifescience May 2014 - Apr 2015BrazilEx-Chemtura Chemical company (spin off Agro market). Based in São Paulo, I am in charge of Agro Solutions LatAm MKT strategy, focused on BRA, MEX, and ARG and others opportunistic LA markets. Main focus will be establish in partnership with District leaders the most appropriate “Go to Market” strategy, considering market segmentation, product positioning, competitors analysis, target crop, price strategy and portfolio expansion.Facilitator at the marketing projects development and management, through the global PDG team and the local team together. -
Marketing Manager Latam / Home Care Business UnitSyngenta Crop Protection Mar 2010 - May 2014- Lead brand architectures with Global MKT Partners;- Portfolio/offer and strategy brand geographic expansion- channel segmentation, and FFE strategy- Focus on Consumer and professional segments: market analysis, trade, CRM, campaigns, business plan & sales strategy development joined to commercial area;- Create and standardize national and regional campaigns to the traditional market and modern trade market ; - Trade Management to mass market;- Member of new products investment cycle group, since to collect new ideas until to be approved (responsible for business plan scoping);- Start up business to others LatAm countries, suchs as ARGENTINA, MX -
Product Manager For Fever And Pain PortfolioHypera Jan 2009 - Nov 2009As Product Manager for fever and pain human products, (pharmaceutical portfolio of R$145M in 2008)Hypermarcas is one of the most important consumer company, including cosmetics, pharmaceutical, food, and others business units. -
Product ManagerSchering Plough Sep 2006 - Aug 2008- Responsible for the implementation and conduction of merchandising of promotional campaigns and programs.- Responsible for the launch of new products.- Conduction of campaigns and promotions with several distribution channels.- Management of the marketing budget, release of funds to regional and national campaigns; promotion cycles and monthly forecasts. Preparation of the marketing strategic plan.- Monthly benchmark with professionals of other companies, to exchange information about the markets and their trends.- Responsible for activities with the press relations team, media, direct supervision of national and regional events.Main achievements:- Creation of a campaign focused on the 26 promoters at the POS ("Campanha Direto ao Ponto"), stimulating them to promote better key-product sales.- Preparation of fast regional campaigns and other national initiatives.- Partnerships with others companies to increment the sales and mkt tools. -
Business Development CoordinatorSchering Plough Sep 2003 - Aug 2006- Coordination of new projects, from development to production of pilot lots in third parties.- Coordination of multidisciplinary projects, with managers from diverse areas. More than 10 successful projects from 2003 to 2005. Control of schedules by means of forms and tools such as MS Project; “CCPF” (Customer Centered Product Flow), used in the economic feasibility analysis of projects: P&L and market share, with practiced price analysis, identification of the major players.- Supervision of the preparation of proposals to the business areas. - Networking with universities, partner companies and opinion makers. Main achievements:- Leadership in the implementation and systematization (MS Project / CCPF*) of the new business area, from the operational phase to product launch.- Prospecting and execution of new businesses, regarding what has happened to Argentinean company Syntex, one of that has enabled an increase of R$3 M in income in the first year.
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Reg. Affairs CoordinatorSchering-Plough Research Institute May 2003 - Aug 2003- Responsible for the supervision of daily activities in the Ministry of Agriculture in São Paulo and Brasília, from request of new records to adjustment and adaptations needed for the products to become more competitive in the market.- Supervision of the preparation and definition of packages, labels, layouts, technical reports, assessment and approval of promotional material to serve the Business Units.- Responsible for the strengthening of relationships with Tax Inspectors, Researchers, Opinion makers and other companies from its segment. -
Technical And Promotional Services CoordinatorPfizer May 2002 - Apr 2003- Responsible for conducting activities related to the promotional marketing area: organization of events, meetings, technical-commercial forums, training to the sales team.- Identification and approach to potential target clients.- Responsible for the preparation of presentation and commercial proposals to the major clients. - Leadership of strategic projects, identified as technical-commercial programs to Top 10 farms, stimulating the “bundle sale” of the entire product line.- Responsible for the preparation of technical-promotional material, training guidelines to the sales team. - Consolidation of the company’s activities in the reproduction market, following a partnership with ABS Pecplan and other promotional initiatives.Main achievements:- Successful partnership with the company ABS Pecplan in 2001/2002, under a co-marketing agreement, which has increased sales of the one specific product - reaching top position in this segment's rank. -
Key-Account AssistantPharmacia Sep 2001 - Apr 2002- Responsible for identifying new partners and assessing commercial opportunities in the northeastern, Midwestern and northern Brazil.- Direct technical-commercial support to large clients prospected in the northeaster, Midwestern and northern states in Brazil. - Responsible for organizing symposiums and lectures throughout Brazil. - Leadership of training programs to the Customer Care personnel, to Business Units.
Leslie Scarpelli Skills
Leslie Scarpelli Education Details
Frequently Asked Questions about Leslie Scarpelli
What company does Leslie Scarpelli work for?
Leslie Scarpelli works for Associação Tonkiri Voa
What is Leslie Scarpelli's role at the current company?
Leslie Scarpelli's current role is Strategist & Business Development - Social area.
What is Leslie Scarpelli's email address?
Leslie Scarpelli's email address is le****@****nta.com
What is Leslie Scarpelli's direct phone number?
Leslie Scarpelli's direct phone number is +416132*****
What schools did Leslie Scarpelli attend?
Leslie Scarpelli attended Universidade Estadual Paulista Júlio De Mesquita Filho, Universidade Cidade De São Paulo, Universidade Estadual Paulista Júlio De Mesquita Filho.
What are some of Leslie Scarpelli's interests?
Leslie Scarpelli has interest in Customer Oriented Marketing Management, Children, New Partnerships And Start Ups Processes, Business Development, Education, Environment, Running And Crossfitter Personally, Animal Welfare, Business Strategic Plans, Health.
What skills is Leslie Scarpelli known for?
Leslie Scarpelli has skills like Strategic Planning, Marketing Management, Promotions, Budgeting, Product Development, Pharmaceutical Industry, Budgets, Business Planning, Marketing, New Business Development, Business Strategy, Strategy.
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Leslie Scarpelli
Qapi/Utilization Management, Data Analytics, Compliance OfficerWrightsville Beach, Nc -
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Leslie Scarpelli
Brazil -
LESLIE SCARPELLI
Brazil
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