Leslie Senfftleben Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

Geneva

• Led marketing audit, recommended services positioning and articulated services offering.• Developed new clients acquisition strategy and sales pitch.• Developed partnerships with start-up ecosystem and managed related events.

Geneve

Led Gucci Color Cosmetics end to end, from product design to in-market execution• Managed cosmetics portfolio and led long-term strategy & vision for the category.• Led global product innovations and related marketing toolboxes development, incl. communication campaigns (print visuals & TVC), in-store, digital and co-marketing guidelines.• Led agency, regional and multifunctional team relationship.

Geneva Area, Switzerland

Led regional brands portfolio (brands representing $2 billion category in WE, growing at an annual rate of 7%)• Led recommendation to revamp a sustainable communication model (from WHO deep-dive to concept qualification and copy shooting) and amplified regionally toolkit across touchpoints.¬ New communication campaign developed in record timings, qualified with consumers above any standards of the category and executed with excellence across Europe led to very strong business results (top of mind awareness and share gain in top 3 European markets).• Led regional initiative for 2017, 2018 and 2019 innovations (lead through qualification plan, develop go to market strategy, adapt toolkit at regional level, assess market expansion).• Defined relaunch strategy of the portfolio in Eastern Europe (Consumer learning plan, Communication strategy and Support model definition).

Geneva Area, Switzerland

Led regional launch of an entire new portfolio (>50 skus) in a new category, top P&G priority for 2014-2015.• Led regional communication strategy (Above & Below the line) to support category & brand launch.• Dedicated brand support for strategic countries activation across Western Europe.• Developed ad hoc awareness tools (Youtube testimonial campaign) & trial plans (sampling capability set up, Direct to Consumer strategy) • Led product initiative master plan (2016, 2017, 2018 launches regional lead – with focus on communication strategies, product assortment, toolkit development and go to market strategy).

Geneva Area, Switzerland

Led Wella Retail Hair Colorants innovation pipeline and business• Defined relaunch strategy of Wellaton/ Koleston brand across regiono Developed 1st ever tailor-made premium colorant product initiative in the region (product qualification, go to market strategy) and led portfolio assortment rationalization to benefit from global scale.o Launch of new Wellaton communication campaign and 360 toolbox design focusing on the unique product benefit proposition.¬ 5-year color portfolio vision and reinvention aligned up to President.¬ Qualified first ever regional concept in Russia and qualified TVC above average.• Business owner of Turkey beauty business strategies, ensuring on-going plan sufficiency and leading product initiativeso Led portfolio expansion to mid-tier segment.o Led 360 business deep-dive in Turkey to shape strong 5 years product innovation plan. ¬ Reinvention of Turkey beauty business model with new business priorization and shaped innovation plan for FY13, FY14 and on-going regionally led product initiatives.

Led make-up accessories product development & portfolio management: 3 ranges of make-up brushes (70skus, 50% of Accessories net revenues), developed yearly limited edition ranges (15 skus) and monitored make-up accessories trends to recommend product development for Sephora Europe and US.• Led more than 15 new product launches and over 4 limited editions collections (from product concepts to in-store implementation) and coordinated project team until shipment ( purchasing, quality, logistics, field marketing departments)• Led make-up brushes portfolio strategy for US and European markets, and worked on existing ranges repositioning intervention plans.• Managed the manicure range restage for 2010 plan leading assortment strategy.¬ Make-up brushes assortment recommendation & manicure range restage were approved and implemented globally, maximizing SKU productivity while improving significantly profitability and increasing net revenues.• Implemented new merchandising strategy for the accessories range. • Managed multifunctional team as well as 2 direct reports (interns). Single point of contact for supplier and markets.

Master'S Degree, Marketing

Exchange Student, Marketing, Communication