Leslie Smith Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

Specializing in sports, entertainment, and technology, Concepts is a boutique consulting agency that has designed strategies, campaigns, and experiences for global brands, startup companies, independent creators, and nonprofits alike.Past clients include: Sad Girls Club, Beats by Dre, Alpine Investors, and more.

Los Angeles, California, United States

Conceptualized, developed, and launched a global platform for music makers, facilitating international discovery, connection, and collaboration. The mobile app launched October 2021 and hosts a community spanning 62 countries. As co-founder, core responsibilities included: developing the overarching brand and business strategy, directing company operations, crafting marketing initiatives and implementing communication strategies to maximize community engagement and retention. Managed team of 10+ members; streamlined workflows to enhance efficiency, reduce costs, and foster collaboration with fully remote team. Created holistic brand strategy, including brand voice, visual identity, go-to-market plan. Oversaw end-to-end execution of digital and experiential campaigns, including live events, content production, songwriting camps, showcases + more.Fostered partnerships and collaborations with artists and industry partners to amplify brand presence.

New York, New York, United States

Clients included: Beats by Dre, smartwater, Sprite, and J.P. Morgan Chase. Crafted culturally-informed brand strategies and campaigns to enhance clients’ brand equity and positioning, specifically with youth and multicultural audiences. Oversaw the end-to-end management of brand-related projects, including live events, content production, and product launches. Managed relationships with external vendors, creative partners, and talent.

New York, New York, United States

As the Nike Women Brand Marketing Specialist, I was responsible for creating and implementing integrated marketing strategies for East Territory (NYC focus).During my time on the Nike Women team, I led cross-functional teams to develop and execute marketing strategies based on the overarching brand stories. This involved setting the quarterly strategy, aligning team members across functions (Retail, Digital, Comms, Entertainment, etc.), and managing internal and external partners to see campaigns executed properly across multiple channels. Campaigns I managed include: The 1 Reimagined, Nike Air Society, Nike Choose GO, and more. I also supported the launch/re-brand of Nike Master Trainers, and was responsible for managing our network of trainers in NYC/East Coast. One of my favorite aspects of this role was establishing a community of incredible women who were pioneers in fitness/wellness, mental health, art and music, beauty, and fashion - all who were part of our partner network.

New York, New York, United States

Specialized Marketing rep for Nike (cross-category) based in NYC. Focused on establishing relationships with key stakeholders and strategic partners across the greater New York City area, including: retail accounts, wellness experts, community leaders, influencers, fitness studios, local sports organizations, and more. As an EKIN, I was responsible for product education initiatives, mainly through curating content and informational materials, and hosting experiences that highlighted the latest brand/product story. I developed the training program for 250+ staff members for the Nike Soho flagship store launch, as well as the Foot Locker NYC flagship launch.Additionally, I worked directly with the product and brand teams to provide consumer insights, which informed the direction of future product. This involved organizing and hosting focus groups, product testing with individuals and groups/teams, and 1:1 feedback sessions with partners.

New York, New York, United States

Liaised between brand and retail teams to pilot and launch Nike Run Club in NYC and Chicago. Managed weekly programming and coordinated sessions with NRC Coaches, Pacers, and members.