Leslie Staniszewski Email & Phone Number

Livonia, Michigan, United States

Livonia, Michigan

Direct report to CEO for premier tile and related products distributor in the Midwest with $170million in sales operating in ten states, twenty-one locations and 350 employees selling flooring products.Led Marketing organization made up of Marketing Services, Merchandising Design and Showrooms (80 employees in fifteen locations) collaborating with Product Marketing executive peer on channel marketing strategies and related brand applications.Led development and implementation of… Show more Direct report to CEO for premier tile and related products distributor in the Midwest with $170million in sales operating in ten states, twenty-one locations and 350 employees selling flooring products.Led Marketing organization made up of Marketing Services, Merchandising Design and Showrooms (80 employees in fifteen locations) collaborating with Product Marketing executive peer on channel marketing strategies and related brand applications.Led development and implementation of $1.8 million budget for marketing and showroom operations including process improvements with 25% cost reduction in product sampling program.Led development of new digital marketing efforts including consolidation of underperforming Social Media profiles resulting in 212% overall engagement growth in a six-month targeted effort.Led development and execution of marketing and merchandising support for two primary and four supplemental yearly product launches in multiple selling channels including Residential, Commercial and Woodworking building supply industry sectors.Led the operation and staffing of fourteen consumer-facing Showrooms supporting CX from design consultation to product selection including showroom updates, product placement planning, display development, brand application and event marketing.Led marketing materials development and product sample support for pre-product launch sales training, customer education and supplier partner marketing collaboration.Led project management of product launches to support concurrent roll outs across multiple building supply selling channels including retail flooring distributors, independent kitchen & bath dealers, interior designers, architectural design firms, commercial contractors, and home builders. Show less

Ann Arbor, Michigan

Developed branding for new niche brand (One Two One Cabinetry) offering a custom product line created by integrating select SKUs from two existing flagship brands.Managed rebranding development and application for an existing national consumer product offering (Merillat Cabinetry) in dealer repair/remodel and builder selling channels.Managed creative agency relationship supporting audience messaging for channel marketing materials and brand application supporting new product… Show more Developed branding for new niche brand (One Two One Cabinetry) offering a custom product line created by integrating select SKUs from two existing flagship brands.Managed rebranding development and application for an existing national consumer product offering (Merillat Cabinetry) in dealer repair/remodel and builder selling channels.Managed creative agency relationship supporting audience messaging for channel marketing materials and brand application supporting new product launches and lifecycle marketing.Developed and executed merchandising programs across five cabinetry brands in multiple selling channels including big box retail, independent kitchen and bath dealers, and home builders.Managed internal merchandising operations team coordinating delivery of manufactured product and product samples to external creative agencies and production vendors supporting an average of sixty-five launch kit variations for annual product launches across three major cabinetry lines.Project coordination of print materials, display properties, promotional items, product samples and fulfillment services supporting new product launches, merchandising programs, dealer and retail showrooms, road shows, trade shows, photo shoots, influencers, and charitable build projects.Represented marketing organization on cross functional Kaizen committee contributing to continuous improvement planning, process performance initiatives, value stream mapping projects. Show less

Formerly Of Warren, Mi

Assisted Account Director managing key client domestic and international auto show and trade show programs including General Motors, Hyundai, ZF Friedrichshafen AG (North America), Blue Cross & Blue Shield of Michigan, W.L. Gore & Associates, Panasonic, Hewlett-Packard.Managed company brand, marketing campaigns, proposal development, customer presentations, employee communications, and sales support materials reporting to company President.

Formerly Of Midland, Mi / Position Based In Southfield, Mi

Developed and produced sales collateral, customer newsletter and website product content to support sales engineering staff lead by VP Sales & Marketing for an automotive testing supplier.Created website product content updates and maintenance schedule to stay current with sales engineering team’s sales cycle and support customized client presentations.

Formerly Of Minneapolis, Mn / Position Based In Brecksville, Oh

Developed brand standards and coordinated sales support events for a Fortune 1000 business telecommunications equipment provider, working with corporate ad agency in Minneapolis, MN.Produced internal sales support and team building events for 600-person national sales team.Maintained customer training programs collaborating with product, marketing, and sales management teams to develop communication collateral and educational materials.

Lansing, Mi

A marketing support and membership administration role for nonprofit state trade associations.Assisted membership relations, board communications, database coordination and the organization and distribution of association documents and information.Led event development, promotion, planning, travel and logistics for association conferences, business summits, trade shows, lobbying efforts, and executive board meetings.