Leslie St. John Email & Phone Number

My main emphases are in the areas of Weddings, Commercial and Buildings/Real Estate Photography. However I have conducted work in other areas. An online portfolio can be viewed at http://www.lesliestjohn.com, or at http://www.facebook.com/lesliestjohnphotography

Barbados

Automotive Art is a Barbados built group of companies that focuses on automotive paint, automotive aftermarket products. It has franchisees across the Caribbean region. Its holding company Art Holdings had acquired the local hardware group Marshall Trading just before I joined the company. Key ResponsibilitiesI oversaw an internal ad agency servicing Automotive Art franchisees across the Caribbean.Conducted a refresh of the Automotive Art brand.Conducted a rebranding of Art Holdings company Marshall Trading on it's acquisition by the group.Coordinated the 2008 Annual Franchise Conference in Las Vegas.

Barbados

GAIA Inc. was created by the Government of Barbados to corporatise the island's sole international airport creating a separate corporate entity, that was independent of the government. This job presented the opportunity to create a major brand from scratch without having to reference legacy branding. I oversaw the creation of and the full implementation of all creative at the airport incorporating the GAIA branding into all communications by the company. This included print, video, audio, power point templates etc..I coordinated with department heads to ensure the consistent execution of the GAIA Inc. brand to all publics. Including staff uniforms, signage, wayfinding, vehicles (including the design of apron busses) I coordinated and oversaw the public relations for the airport company including giving presentations to the general public and stakeholders on the new corporate entity and the airport expansion project that was going on at the time. I handled inquiries from media and stakeholders on the activities of the company.

Barbados

I provided marketing advice for a number of clients. Including design services (partnered with a free lance graphic design company) I provided market research including depth interviews, focus groups, competitive scans and surveys.

Barbados

Media Watch was the island's first media monitoring and market research firm. It was founded by the Greg Hoyos Associates marketing agency. The company offered clients the ability to monitor advertising and sponsorships in their competitive set. We monitored print, radio and television advertising and provided information on competitors advertising spending and media placement. I oversaw all aspects of the company's operations.

Barbados

Greg Hoyos Associates Inc. was a marketing/advertising agency which provided services to a number of large corporate clients.As Senior Account Executive I was primarily in charge of the advertising account for the Banks Holdings Group in Barbados and worked closely with their marketing manager on managing media campaigns and developing creative for the company's portfolio of products. I oversaw a complete rebranding of the client's flagship product Banks beer, changing the positioning of the brand to better meet emerging competitive threats. This rebranding reset all aspects of the brand, from media communications, to packaging to the sponsorships it undertook. During my time in this position I also provided consultancy services to a number of other clients including The Barbados National Trust and Cable and Wireless.

Barbados

At the time of this position, Super Centre Supermarkets (Now Massy Supermarkets) was in a state of transition. It was in the process of implementing a computerised point of sale and inventory management system. The ultimate goal of this activity was to centralise the purchasing and marketing function of the separate supermarkets in a newly formed "Hub" that would allow the company to take advantage of economies of scale and to have granular control of shelf space management and gross margins. This period also coincided with a major upgrade of the company to meet a competitive threat in the market. I worked with Marketing Manager and Systems Administrator to manage the implementation of POS and back office systems in each store in the chain. I assisted with the successful implementation and development of the new HUB department that centralised the group's buying, IT and marketing functions. I provided support to the store managers and store system administrators with their IT systems. I assisted the marketing manager with the marketing function of the chain.I was part of the team that developed the island's first online supermarket (www.supercentre.com) coordinating with outside web developers, the inhouse IT department and the Marketing Manager. During this time I also completed my MBA.

Barbados

Rainbow WIRL (formerly West Indies Records Ltd.) was the island's lone vinyl record manufacturing plant and cassette manufacturing plant. They were the regional distributors for EMI, PolyGram and BMG records. They manufactured and shipped vinyl records and cassettes across the Caribbean, and with the growth of compact discs, shipped CD's across the region from a distribution warehouse in Miami. In addition to the above the company also invested in local music productions for the Crop Over Festival and distributed for local producers. I oversaw the sales team and supervised and coordinated order fulfillment.I managed recording projects including, music selection, coordinating production, package design and marketing. I successfully pushed for the first ever compact disc of local Calypso music. Which meant longer lead times in production as the discs were manufactured outside of the region. I spear headed the launch of Barbados Calypso music into the Trinidad market. Including the organisation of concerts with local music distributors to promote the products. I coordinated with the company's distributors in other markets including New York and Toronto to promote the company's productions in their West Indian diaspora marketplaces.

Mba, Marketing

Bachelor Of Science (Bsc), Management Studies

Education record

Education record