Leslie Strain Email & Phone Number

Houston, Tx, Us

• Handled two of AL Media’s largest digital clients, Stacey Abrams for Governor and the House Majority PAC • Managed the flow of over 600 digital ads for Abrams for Governor from communicating with client and production to digital ad placement • Built a tracking system to ensure internal team met needs of 15 individual congressional races for House Majority PAC, including a production timeline and tracker for weekly invoices for each race

Greater Chicago Area

• Develop and implement digital communications plans, including social media advertising, digital outreach tools and email marketing, for political statewide and local campaigns• Train over 300 people on digital outreach tools like Hustle and Every Action• Oversee political text bank program wherein 250 volunteers sent 204,618 texts during the 2020 general election. Engagement rates averaged 19% throughout the campaign. • Grew IEA’s social media engagement rate 150% since promotion… Show more • Develop and implement digital communications plans, including social media advertising, digital outreach tools and email marketing, for political statewide and local campaigns• Train over 300 people on digital outreach tools like Hustle and Every Action• Oversee political text bank program wherein 250 volunteers sent 204,618 texts during the 2020 general election. Engagement rates averaged 19% throughout the campaign. • Grew IEA’s social media engagement rate 150% since promotion by starting two Facebook groups for pro-public education supporters and training member activists on how to leverage social media to build union power Show less

Greater Chicago Area

• Owned IEA’s digital outreach portfolio, including implementing a statewide click-to-call campaign that generated over 2,000 calls and 32,000 signatures on an Action Network petition to Illinois legislators • Outperformed previous two years of social media engagement by 91% across IEA’s social media platforms (Facebook, Twitter, Instagram and Snapchat) by creating weekly and monthly social media content calendars• Improved IEA’s analytical media monitoring and press contact database… Show more • Owned IEA’s digital outreach portfolio, including implementing a statewide click-to-call campaign that generated over 2,000 calls and 32,000 signatures on an Action Network petition to Illinois legislators • Outperformed previous two years of social media engagement by 91% across IEA’s social media platforms (Facebook, Twitter, Instagram and Snapchat) by creating weekly and monthly social media content calendars• Improved IEA’s analytical media monitoring and press contact database through use of Meltwater, Sprout Social and Google Analytics • Assisted IEA Media Relations Director with writing press releases, developing strategic communication plans for IEA’s 1,100 local associations and providing on the ground support in crisis situations Show less

Chicago, Illinois

• Served as chief spokesperson for the Illinois Capital Development Board, Department of Human Rights, State Fire Marshal, Deaf and Hard of Hearing Commission and Guardianship and Advocacy Commission• Coordinated all interviews and press-related activities, including developing strategy and messaging, offering media training, facilitating interviews, and promoting and setting up press conferences• Authored weekly media briefs for agency directors and management teams

Chicago, Illinois

• Composed speeches for the governor on topics from re-districting and budgets to honoring Gold Star Families and celebrating state and national holidays• Directed four state agency communications teams, including providing strategic communications support• Drafted press releases in AP Style, including writing and sending the governor’s daily public schedule to media

Chicago, Illinois

• Monitored daily news and social media engagement using systems like TVEyes, Meltwater and Google Alerts• Briefed team of 10 senior administration officials twice daily on major news and media perception• Launched and maintained the First Lady of Illinois’ and the Illinois Bicentennial’s Facebook and Twitter accounts

Arlington, Virginia

• Designed and published copy on the company intranet, including press releases and event write-ups• Wrote internal e-mail newsletters for all departments, including CEO, Human Resources and Editorial• Edited images for publishing using Adobe Creative Suite and CSS coding• Interviewed staff for features in monthly company newsletters

Washington D.C. Metro Area

• Performed basic administrative tasks such as sorting mail, supply management and errands• Assisted Director of Academic Affairs in data analysis and planning of courses • Managed front desk by greeting guests and answering phone calls

Washington D.C. Metro Area

• Crafted an internal recruitment marketing strategy • Acted as a project liaison between External Recruitment and Employee Engagement teams • Wrote closed-caption scripts and VTT files making videos 508 compliant• Worked with NASA through the Department of State's Virtual Student Foreign Service Program

Washington D.C. Metro Area

• Researched effective marketing strategies to promote Peace Corps ‘hard-to-fill’ countries• Created social content and e-mail marketing templates and materials for distribution• Presented communications work plan to senior marketing team members at Peace Corps• Researched and compiled information for country specific promotional materials

Washington D.C. Metro Area

• Created original content for the Mid-Atlantic Facebook, Instagram, Twitter and WordPress Blog, in the form of press releases and volunteer profiles that were picked up by regional media such as the Maryland Gazette • Executed a 45-minute presentation on social media best practices for 14 public affairs teams across the United States.• Managed regional Twitter account that averaged 11.5k impressions per day and has a 1.8% engagement rate• Designed an outreach plan to college career… Show more • Created original content for the Mid-Atlantic Facebook, Instagram, Twitter and WordPress Blog, in the form of press releases and volunteer profiles that were picked up by regional media such as the Maryland Gazette • Executed a 45-minute presentation on social media best practices for 14 public affairs teams across the United States.• Managed regional Twitter account that averaged 11.5k impressions per day and has a 1.8% engagement rate• Designed an outreach plan to college career centers to promote a Peace Corps Campus Ambassador Program which resulted in 27 applicants from 22 universities Show less