Leslie Taylor Email & Phone Number

Oxford, Ms, Us

'Designing a better world for women. Celebrating the global feminine.' Tech enabled products and services with our immediate focus on helping perimenopausal, menopausal women prepare for what's next.

I partner with agencies, as well as clients in health and renewable energy, to craft a forward-thinking vision and guide them through the complexities of change. Leveraging digital transformation, innovative product design, change management and data-driven strategies, I empower organizations to make informed decisions that fuel growth and scalability.

London, England, Gb

London, England, Gb

Provided strategic counsel to our clients, board, senior leadership team and project teams in all our offices on all things digital, social, mobile-from transformation, innovation, product development, business impact. Created three centers of excellence: UX Research, Software Development, and Strategy, The goal: Design better health experiences to improve outcomes.

London, England, Gb

Led the Digital Centre of Excellence and drove the digital offering of this global, multi-channel medical communication network to drive digital transformation, strategy and development and support UK, EU, US and APAC offices.

Digital evangelist. Provided thought leadership in digital, mobile and social media strategy to both Havas Life London and Health 4 Brands EU. Developed engagement strategies, provided digital creative direction, new business development and internal education and mentorship to deliver meaningful healthcare programmes to HCPs, patients and payers in the UK and EMEA, as well as their global localisation.Clients included BMS, novo nordisk, Shire, Ferring and Napp and Sanofi. Tactics ranged from websites and remote monitoring tools to apps such as eDetails, cost calculators and games, social media strategy, platforms and governance.

Philadelphia, Pa, Us

Led the Digital Marketing Solutions (DMS) agency team cross multiple locations. Worked on enterprise wide services supported by DMS functional team within AstraZeneca (AZ) to deliver effective, innovative digital services to AZ customers via AZTouchpoints platform. Worked with multiple verticals client side to create organisational strategy and road maps, change management communications required to drive internal alignment within AZ and facilitate uptake of DMS services by commercial leadership and brand teams.

Boston, Massachusetts, Us

Regional Lead for MNCs such as Delta, P&G and Mead Johnson Nutrition. Delivered both brand development and digital strategy as well hired and grew existing team to execute the business Hong Kong and Tokyo. Developed regional toolkits for use in both North and Southeast Asia as well as in-market local execution of digital campaigns Hong Kong, Taiwan, China, Japan and Australia.

Philadelphia, Pa, Us

Provided leadership in digital marketing and strategy- enterprise and brand level to such AZ brands as ARIMIDEX, FASLODEX, SEROQUEL, and NEXIUM. Mined behavioural insights and adoption patterns of emerging technology to reach target audience online or mobile, consumer and HCP. Grew existing and built new account teams to deliver integrated marketing and media, CRM, planning and analytics. Successful multi-channel campaign development cross consumer and professional audiences pre-market to launch, as well as mature product considerations. Launched SEROQUEL XR 2009 Won Webby in Pharmaceutical category for “Leading Ladies” , a first for AstraZeneca (ARIMIDEX) and DH2010 Award Won in Pharma for “FacingBipolar.com”, best-in-class unbranded consumer education online for SEROQUEL

Philadelphia, Pa, Us

Responsible for strategy and implementation of brand communications for AZ CSR and AZ Oncology franchise books of business. Provided both traditional agency and digital creative services. Launched “Celebration Chain” the first branded social media in US pharmaLaunched AZ's online Patient Assistance Program and online application process, CSR site “AZandMe” and ensured pull through on brand.comsSignificantly raised awareness of AstraZeneca within the Hispanic community of healthcare information and assistance seekers with the launch of “AstraZencaConmigo” campaign

Responsible for business development and strategic solutions leveraging user insight and the digital channel. Also responsible for selling services of Current Communications Company, LLC, an accredited CME provider and MBC’s sister company. Responsibilities for CCC included: grant development, account management, logistics management, KOL development and faculty recruitment as well as CME administration.

Responsible for new business development of target accounts for this premier provider of accredited CME medical education.