Leslie Ternes Smith Email & Phone Number

Austin, Tx, Us

Cedar Park, Texas, Us

Lead all aspects of marketing including (online and offline): CRM, digital marketing, public relations, catering / B2B, communications, content, social and partnerships with a focus on growing customer base, building successful franchise partnerships, and driving brand affinity and awareness for the Best Neighborhood BBQ in Texas. Set marketing strategy, decide on focus KPI’s, evaluation methods and tools, third-party platforms and promotions, and partner on new concept and menu development. Develop and budget and calendar; track and report on qualitative and quantitative results weekly, monthly and quarterly.

Austin, Tx, Us

Helping customers connect through warm moments and spread cookie kindness and the original warm cookie delivery company. - Brand Positioning: worked with internal stakeholders and creative agency to refine brand positioning and create campaigns that celebrate how Tiff's Treats helps people connect through warm moments. - Head of corporate sales and business development: Grew corporate sales over 100% y/o/y, launched our first third party sales with product at Williams Sonoma, created new offerings and restructured team for high growth. - Lead on national growth strategy: created New Market Entry plans, and executed the top two market entries in company history. - Head of Public Relations: campaign to search for first customer lead to the most earned media in company history, including national coverage and earned media in all of our major markets. Manage corporate communications, engaged and managed regional PR agencies to support market entry. - Philanthropy: launched first corporate philanthropic partner and created first company wide fundraising week. - Marketing Management: created operational foundation and structures for marketing team to set team up to scale with growing business. Work with all department heads to support corporate initiatives with marketing. Manage creative agency and built internal creative team.

Austin, Texas, Us

- Increased merchandise business by 30%. - Led the first profitable year in 20 years through inventory, margin, and expense management. - Developed team of 13 including buyers, marketing, and ecommerce teams. - Led and maintained 25% increase in ecommerce merchandise sales.- Corporate Secretary and member of leadership team- Created “Retail Lab” class with University of Texas Textiles and Apparel department and led department's robust college student intern program.

- Repositioned $586M global lifestyle brand and achieved successful brand sale to Authentic Brands Group. - Direct budget management of $34M Marketing, Media and PR Spend- Managed team of 10 in NY, London, and LA. - Direct management of US Media Buying including print, digital, content, and outdoor. - Partner on all international marketing initiatives and media buys including China and EU/ME for B2B and D2C businesses. - Strategic regional marketing and support for 73 speciality and 115 outlet stores in the US. - Close partnership with Creative Director on brand and fragrance campaigns. - Managed PR firms, celebrity and influencer placements. - Regular presentations and partnership with corporate teams, including presenting to Fortune 500 board and prospective brand buyers.

- Member of start up team for retail brand concept by American Eagle Outfitters. - Opened 24 stores + launched Ecommerce - Created D2C marketing strategy and brand story, resulting in 200k+ customer database creation with >4% response rate on direct marketing. - Budget management including Media Buying for print, outdoor and digital. - Management of PR and creative firms. - Created brand training for retail store associates.

- Founding partner in luxury fashion accessories brand. - Sold company to Kellwood Corporation in 2006. - Responsible for strategy and day to day management of company.- Stores in Nolita, Palm Beach, and at ilovehollywould.com

Phoenix, Az, Us

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Ba, English