Leslie Robertson work email
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Leslie Robertson personal email
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Leslie Robertson phone numbers
I'm a brand strategist helping companies and organizations elevate their brands. My expertise includes visioning, product development, business and marketing planning, content development and digital marketing. My passion is diving into new industries, unearthing insights, creating opportunities, and leading teams towards success. I'm resourceful, analytical, and results driven. Specific skills: Global brand and product management; social media; consumer insights; direct marketing; strategic planning; P&L responsibility; content development; internal communications; event leadership; client and vendor relationship management; public relations; consumer products; professional services.
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Director Of MarketingSeneca Group Mar 2023 - PresentSeattle, Wa, UsCreate and oversee the execution of marketing plans, specifically addressing growth and brand equity goals. -
Brand Strategy ConsultantSelf-Employed Mar 2012 - Mar 2023Lead strategic planning initiatives for global consumer products and professional services companies. Build and leverage innovative and experiential digital content programs.
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Sr. Director Of Communications And MarketingSeattle Pacific University Apr 2016 - Jun 2017Seattle, Wa, UsLed visioning and development of brand, content and digital strategy, including VR. Built and led University Communications team in developing web, design, social media, writing, print, news and media relations programs. -
Director Of MarketingMoss Adams May 2008 - Feb 2012Seattle, Wa, UsSet strategic marketing direction. Designed and led global content program for 250 partners across 11 practice areas. Set emerging and social media direction. Pioneered innovative social marketing platforms. Established digital analytics strategy. Build, led and mentored a 20-person marketing team, internal creative services team, Web and PR teams. Repositioned brand and established consistent brand voice across offices, practice areas and service lines. -
Vice President, MarketingCejka Search Feb 2005 - Apr 2006Integral executive leadership team member developing and executing marketing plans. Evolved brand strategy to reflect client perceptions and new product offerings. Led 11-person creative, research and client satisfaction team.
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Executive Vice PresidentSt. Louis 2004 Jan 2000 - Sep 2004Partnered with Former US Ambassador to the U.N., Sen. John C. Danforth to set and implement communications strategy behind 13 regional initiatives. Directed events commemorating bicentennials and centennials. Build partnerships with U.S. Olympic Committee, local and federal government and global corporations to secure funding. Set budget, built funding models, created portfolio of brands, and authored multi-year operating plans. Led media relations.
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Field Marketing ManagerThe Coca-Cola Company Jun 1997 - Dec 1999Atlanta, Ga, UsProvided leadership and strategic marketing direction to Coca-Cola USA Operations and bottler partners, developing progressive marketing plans for all Coca-Cola brands. Pioneered Coca-Cola's first "Occasion Based Marketing" program. Identified new consumer trends and created high-volume, best-practice marketing campaigns across channels to leverage the insights. -
Director Of Marketing/Latin America DirectorBrown Group Jun 1993 - Jun 1997St. Louis, Missouri, UsSet Latin America division goals and growth strategies. Created and implemented country-specific sales and marketing plans. Traveled throughout Latin America to form and advance 11 footwear distributorships. Increased revenues 50% each year. Launched six Disney and Mattel brands in 12 countries. Managed all phases of business development, contract negotiation, and brand rollouts. Set global marketing strategy for Naturalizer brand. -
Global Marketing ManagerThe Lego Group Apr 1988 - Dec 1992Billund, DkAt LEGO A/S, Denmark, set global marketing objectives and strategies for the DUPLO brand. Championed product development to reduce time-to-market. Conducted market research through the EU, US and Japan. Led product development, packaging and brochure design teams to launch global products. As Assistant Brand Manager at LEGO Systems, executed cross promotions with McDonald's, Kellogg's, and Dannon.
Leslie Robertson Skills
Leslie Robertson Education Details
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Michigan State University - Eli Broad College Of BusinessMarketing -
University Of Missouri-ColumbiaAccountancy
Frequently Asked Questions about Leslie Robertson
What company does Leslie Robertson work for?
Leslie Robertson works for Seneca Group
What is Leslie Robertson's role at the current company?
Leslie Robertson's current role is Director of Marketing.
What is Leslie Robertson's email address?
Leslie Robertson's email address is le****@****hoo.com
What is Leslie Robertson's direct phone number?
Leslie Robertson's direct phone number is +120630*****
What schools did Leslie Robertson attend?
Leslie Robertson attended Michigan State University - Eli Broad College Of Business, University Of Missouri-Columbia.
What are some of Leslie Robertson's interests?
Leslie Robertson has interest in Running, Diving, Cycling.
What skills is Leslie Robertson known for?
Leslie Robertson has skills like Marketing Strategy, Leadership, Direct Marketing, Brand Management, Strategic Partnerships, Team Leadership, Marketing, Public Relations, Strategic Planning, Product Management, Social Media, Advertising.
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