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A performance-driven digital marketing agency operating at the intersection of media, creative, and commerce.

- Supervised direct marketing/advertising efforts for Optimum's (Cablevision) general market and multicultural customer communication and acquisition creative- Managed and mentored junior team members, collaborated with designers and copywriters on creative development- Conducted business in Spanish for Hispanic markets, contributed in creating and proofreading bilingual copy

- Created shopper and consumer activation solutions to help brands build trial and awareness, increase engagement, and secure sales along the path to purchase for general and Hispanic markets- Sat on-site with Time Inc. and Post clients while managing cross-functional agency teams; worked on brands such as People, People en Español, InStyle, Real Simple, Honey Bunches of Oats, Pebbles, Great Grains, and Raisin Bran- Built strategic partnerships and joint marketing campaigns with external manufacturers to generate incremental advertising revenue and provided 360 degree integrated programming solutions to convert shoppers into buyers- Utilized print, point-of-purchase, digital and mobile programming to effectively reach consumers and drive engagement

- In-store, print, online and mobile solutions to consumer packaged goods and general advertising clients- Led client account review meetings with key decision makers and C-level executives to identify integrated programming and effectively drive incremental sales- Managed and trained two direct reports to support day-to-day operation; offered constructive guidance and mentoring to account teams to achieve departmental goals and personal career advancement- Discovered and researched new account prospect information, engaged in cold-calls to qualify opportunities, and created information in the CRM database to track sales cycle activity- Utilized varied research capabilities to identify target audiences and key markets, conduct post-program analyses, and determine industry trends to expand client programs

- Generated proposals and contracts, participated in sales calls, processed artwork, and ensured seamless execution of programs- Directly managed 3 active regional accounts, successfully negotiated and secured 2 contract extensions and incremental programming additions- Generated sales opportunities by discovering and researching new account prospect information, engaging in cold-calls to qualify opportunities, and creating information in the CRM database to track sales cycle activity- Utilized varied research capabilities to identify target audiences and key markets, conduct post-program analyses, and determine industry trends to expand client programs

- Responsible for the execution of the weekly Direct Response programs in the national newspaper circular magazine- Flawlessly processed over 30 insertion orders weekly by acting as a liaison between external clients and internal operations groups- Analyzed customer data to recommend efficient advertising tactics and market segmentation for current and prospective clients- Designed and monitored marketing and sales campaigns, created client presentations and coordinated sales activities for assigned clients

- Responsible for creating high-end advertising and promotional offerings for bilingual website - Managed all aspects of weekly customized client information newsletter e-mail containing tailored offers to targeted website users- Produced website’s bilingual editorial content by conducting interviews with couture designers, hotel event coordinators, photographers, and brides- Participated in trade shows to promote brand image, provide company knowledge to potential clients, and network with leaders in the bridal industry- Created and implemented training manual to streamline operations and reduce learning curve by getting employees up-to-speed faster- Conducted marketing research with website users to determine effectiveness of client advertising - Gathered client referral data to demonstrate benefits of vendor advertising on website and up-selling contracts