● Write clear, concise, and creative content marketing copy for print and digital channels. Use comprehensive and strategic storytelling techniques to engage target audiences. ● Collaborate with internal teams, including thought leadership, marketing, design, and web development, to create feature stories, short news articles, infographics, press releases, white papers, case studies, email marketing, and social media copy. Use marketing analytics tools to optimize content for SEO.● Spearhead and manage implementation of a multichannel content strategy for large association with multiple, diverse business lines. Focus on creating clear and consistent messaging supporting organizational goals. Create and manage editorial calendars.● Monitor industry trends and technology and conduct marketing research to identify messaging opportunities. Arrange content reviews and approvals with stakeholders throughout the business, editing and restructuring content to meet business goals. ● Create marketing communications plans for events and products. Develop social media and promotional copy, presentations, print and digital marketing collateral, and email marketing strategies. Monitor and interpret marketing data.● Review website analytics and content success metrics to measure effectiveness across a variety of analytics tools. Conduct content audits to uncover new opportunities. Develop strategies to improve usability, SEO, and site visit performance.

● Developed marketing and communications strategy for financial webinars. Created and executed comprehensive B2B and B2C plans designed to educate and engage consumers at all stages of the sales funnel.● Distilled complex financial information into engaging, easy-to-understand material for retirement plan participants and sponsors. Worked with design team to create engaging final products, including brochures, digital marketing, white papers, and videos.● Developed and managed an internal communications plan to inform sales team about webinar program initiatives and provided relevant marketing assets for customer sales toolkits. Shared with employees at monthly All Hands meetings.● Served as content creator for webinars; developed B2C and B2B communications. Wrote scripts, promotional copy, website content, email announcements, polls, surveys, and presentations. Led collaborative team to ensure seamless experience for attendees.

● Managed communications staff; created and managed integrated marketing communication plans for company-wide projects and promotions; crafted messaging for all audiences, including customers, leaders, volunteers, staff, and external partners.● Drove project management for busy marketing department. Represented team in leadership meetings. Ensured projects hit editorial calendar timelines, as well as project milestones, while staying within budget and meeting delivery dates.

● Managed publishing process for magazine with more than 100,000 readers. Wrote and edited feature stories, news media releases, thought leadership pieces, and email newsletters.● Developed strategic approach to marketing campaigns. Wrote communications plans and creative briefs. Created content marketing copy, including articles, marketing emails, and social media posts, collaborating with experts as needed. ● Kept track of marketing trends and technologies to develop strategic marketing initiatives, including digital campaigns, member guides, and advocacy projects.

Served as project manager for a variety of educational products, including books, tests, and other materials. Coordinated schedules; managed all problems as they arose; and evaluated work of designers, editors, and authors.• Edited products and resolved content, organizational, and design concerns, producing materials that were as user-friendly as possible• Simultaneously juggled numerous projects at various stages of development; identified problems and found creative solutions• Oversaw the work of editors, proofreaders, and designers, and provided feedback, improving quality of their work and, ultimately, quality of products• Served as a liaison between authors, designers, and freelancers, ensuring all communication was accurate and issues were resolved promptly

Served as sole librarian and archivist for nonprofit. Organized and managed all library projects and activities and determined allocation of resources. Supported organization-wide research needs.• Developed schedules and workflows and managed budgets for special projects, completing all projects on time and within budget• Trained and managed library volunteers and determined best way to use their skills, keeping library functioning as smoothly as possible

Performed research and training and assisted with library operations in Physics-Math-Astronomy branch of University of Texas Libraries.• Managed all library periodicals; displayed, coordinated binding, reported missing issues, handled all problems as they arose• Assisted students and faculty with reference requests, in person and via instant messaging, and performed additional research, using online databases, websites, periodicals, and other sources to respond to requests• Assisted with training and management of student employees, resulting in more thoroughly trained staff and more efficient operations

Copyedited and proofread scientific journal articles. Edited images, researched factual queries, and ensured author needs were met.• Simultaneously copyedited and proofread numerous journal articles, meeting multiple fast-paced deadlines• Collaborated with authors to resolve problems as they arose, ensuring all articles were completed on time and met high editorial standards

Managed all aspects of production for three educational journals, from initial assessment to final printing. Hired freelancers, reviewed design and editing; and collaborated closely with authors, resolving content, organizational, and style concerns.• Communicated with authors and freelancers regarding publisher expectations and schedules, making sure all deadlines were kept so that each issue could meet its print schedule• Hired all departmental freelancers, reviewed their work, and provided feedback, improving journal quality