Leslie Wu Email and Phone Number
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Innovative Software Engineering leader with extensive experience in developing digital strategy, product roadmap and technology solutions. Hands on experience managing software engineering & product organizations to design, develop and build customer facing and internal business web and mobile applications. Specialize in leading company's digital transformation, migration of legacy products to the cloud, M&A systems integration, and building an omni-channel digital experience.
Senske Services
View- Website:
- senske.com
- Employees:
- 272
-
Chief Technology OfficerSenske ServicesSan Francisco, Ca, Us -
Vice President Information TechnologySenske Services Apr 2024 - PresentKennewick, Washington, UsSenske was founded in 1947 and serves over 80,000 residential and commercial customers in the Lawn Care / Home Services industry. Since securing investments from a Chicago-based private equity firm, GTCR, in December of 2022, Senske has added 15+ brands to its portfolio. The company now serves customers in 16 states across the U.S. as well as in Canada.- IT Strategy- M&A Systems integration- ML, AL, Business Intelligence -
Vp Of It & MarketingBack Of The House, Inc. Apr 2021 - Apr 2024San Francisco , Ca, UsBOH is the restaurant group behind some of San Francisco's most popular Fast Casual and Full Service Restaurant concepts: aMano, Beretta, Lolinda, Delarosa, Starbelly, El Techo, Wildseed, Flores, Afterwork Bar, Rad Radish, Corzetti, Tailor's Son, Uno Dos Tacos, The Bird, and Super Duper Burgers.- Overseeing both the IT and Marketing organizations - Responsible for all guest facing technology, POS, internal business applications, IT infrastructure, and IT support- Driving revenue via digital marketing channels (email, social, sms, web) and traditional marketing methods -
Enterprise Customer Advisory Board MemberToast Mar 2022 - Mar 2024Boston, Ma, Us -
Senior Director Of Software EngineeringBusiness Wire Feb 2020 - Apr 2021San Francisco, Ca, UsBusiness Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution.- Rebuilt the legacy Java, J2EE, Oracle platform on AWS utilizing cloud native technology & microservices architecture - React, Redux, Node.js, ECS, Lambda, API Gateway, RDS, CloudFormation, and more- Led an engineering organization of ~40 frontend, backend, full stack and DevOps engineers -
Co-FounderUmamit Apr 2018 - Apr 2021San Francisco, California, UsUmamit is a food / social media app to focus on building an AI / ML driven model to understand each user's personal tasting profile so it can visually recommend dishes and restaurants based on the user's mood at the moment of time to satisfy the user's food craving.- Product Management- Marketing- User Acquisition - Strategic Roadmap- Fund RaisingMobile apps available on both iOS and Android -
It & Software Engineering ConsultantDine Brands Global Apr 2018 - Feb 2020Pasadena, California, UsDine Brands Global (NYSE: DIN) is the parent company for two of the most iconic full services restaurant brands IHOP and Applebee's. With more than 3,700 IHOP and Applebee's restaurants throughout 18 countries, it one of the largest full-service restaurant companies in the world.- Built IT strategic roadmap focusing on eCommerce, Marketing, CRM, POS, and Consumer Facing Technologies to improve Revenue, Operational Efficiencies, and Guest Experience- Helped restaurants to evaluate software Buy vs Build opportunities- Built internal and vendor software engineering teams (onshore and offshore) to develop internal and consumer facing apps and platform (microservices, API, & AWS cloud native technology solutions) -
It Steering Committee MemberVeggie Grill Apr 2018 - Feb 2020Los Angeles, California, Us -
Chief Marketing OfficerSpecialty'S Cafe & Bakery Mar 2016 - Mar 2018Pleasanton, Ca, UsSpecialty's a 56 location fast casual chain located mostly on the west coast along with a few locations in Chicago. It's a pioneer in utilizing technology to drive revenue growth for pick-up orders and business catering delivery orders. - Leveraged technology, data analytics, and processes to transform a traditional Marketing organization.- Responsible for all eCommerce channels (mobile apps, website, kiosk), loyalty program, and digital signage - Oversaw all B2C and B2B Sales & Marketing functions: digital strategy, brand development, customer acquisition & retention, email marketing, omni-channel guest experience, customer insights, market analysis, and data analytics- Oversaw all Product Innovation functions: new product development, menu strategy, pricing strategy, and product life cycle management- Responsible for all Marketing, Sales, and Customer Service technology solutions- Reported directly to the CEO and part of the Senior Executive Team -
Director Of Software EngineeringSpecialty'S Cafe & Bakery Apr 2014 - Oct 2016Pleasanton, Ca, Us- Technical owner and product manager of the homegrown e-Commerce platform including website (C#, SQL Server), mobile site, iPad Kiosks, native iOS and Android mobile apps- Managed internal business applications, Oracle CRM, kitchen display apps, payment gateways, credit card tokenization, loyalty program, RESTful API, SQL Reporting Services- Implemented system integration processes and services between internal systems and external systems like eCommerce, POS, Oracle CRM, Eloqua Marketing Automation, Accounting- Created innovative digital strategy & solutions to cut down the barrier between people and food- Created the best one user experience across online and in store channels- Managed full stack development, QA, and release cycles in agile Scrum two week sprints- Led IT strategic planning as the brand grew from 40 to 56 restaurant locations- Developed company's first iOS eCommerce mobile app and ranked #6 best experience and matured application among 75+ QSRs in 2016 -
Director Of It And EcommerceMicrolease Oct 2012 - Mar 2014Harrow, Middx, Gb- Technical and Product Manager for all global client (B2C & B2B) facing applications (proprietary ecommerce web applications and customer portals using C# and SQL Server)- Developed web based custom quoting application for Sales team which decreased average quoting time from 45 minutes to 5 minutes- Managed SalesForce CRM, Business Intelligence, and other internal applications- Designed and implemented live data integration between website, quote app, SalesForce CRM, inventory management system, and IBM P7 DB2- Migrated the locally hosted eCommerce staging and production application anddatabase environments to the cloud based Amazon Web Services- Supported US, UK, and Asia business units- Managed IT Engineering team and IT Operations team -
Sr. Manager, Marketing TechnologyCharles Schwab Jul 2006 - Oct 2012Westlake, Texas, Us- Developed custom built Marketing Management application (C#, MS SQL Server), which consolidated and replaced 13 custom and off the shelf applications - Technical owner and product manager of the end-to-end integrated enterprise marketing process - Planned and executed systems integration strategy with multiple third party applicationsacross multiple departments- Managed an engineering team of local and offshore developers- Increased internal users from 20 to 1,000+ -
Marketing / Web Application Group LeaderMetrictest Oct 2003 - Jun 2006Hayward, Ca, Us- Developed and managed company eCommerce website (Java, MS SQL Server), SEO; ranked number one website in the industry- Developed company's Business Intelligence reporting engine (Java, MS SQL Server)- Implemented SQL ETL, scheduled jobs, and stored procedures to integrate internal systems- Oversaw Marketing and eBusiness projects- Increased web traffic by 90%, web inquiry by 50%
Leslie Wu Skills
Leslie Wu Education Details
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University Of California, BerkeleyApplied Math With Computer Science Emphasis
Frequently Asked Questions about Leslie Wu
What company does Leslie Wu work for?
Leslie Wu works for Senske Services
What is Leslie Wu's role at the current company?
Leslie Wu's current role is Chief Technology Officer.
What is Leslie Wu's email address?
Leslie Wu's email address is le****@****tys.com
What is Leslie Wu's direct phone number?
Leslie Wu's direct phone number is +141536*****
What schools did Leslie Wu attend?
Leslie Wu attended University Of California, Berkeley.
What skills is Leslie Wu known for?
Leslie Wu has skills like Leadership, Web Applications, Marketing, Mobile Applications, Agile Methodologies, Business Analysis, Project Management, Online Marketing, Management, Strategic Planning, Seo, Scrum.
Who are Leslie Wu's colleagues?
Leslie Wu's colleagues are Michael Kury, Andrew Spears, Heather Senske, Noah Hernandez, Shawn Karn, Scott Koscielniak, A.c.e., Andrew Stokes.
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