Lesley Mcknight-Lorimer Email & Phone Number

Kingston, On, Ca

Kingston, Ontario, Canada

Member of the Marketing & Proposals team providing graphic design services for client and public-facing sales material. Championed the company-wide adoption of the MediaValet digital assets management (DAM) system for managing photos and graphics. Manages the JLR Promo Merch Store on Shopify and the JLR website. Collaborates daily with Marketing teammates on a variety of projects and initiatives. (Hybrid)

Kingston, Ontario, Canada

Graphic design support for various organizations (Ad hoc)• Works in cooperation with customers to create original book and brochure layout, and website, poster and logo design that effectively meets objectives and reflects the messaging, organization or event.• Customers include Green Party of Kingston and Queen’s University.

Dependable creative support to Communications team during 2021 virtual convention planning season (Remote)• Created beautiful convention magazine in English and French; collaborated positively with project team; delivered fast turnaround.• Wrote and designed impactful social media shareables for campaigns, calls-to-action, commemorative dates, and Facebook Live events that grabbed attention while reflecting the CFNU look and feel. • Quickly gained solid understanding of… Show more Dependable creative support to Communications team during 2021 virtual convention planning season (Remote)• Created beautiful convention magazine in English and French; collaborated positively with project team; delivered fast turnaround.• Wrote and designed impactful social media shareables for campaigns, calls-to-action, commemorative dates, and Facebook Live events that grabbed attention while reflecting the CFNU look and feel. • Quickly gained solid understanding of organization to effectively write new promotional material, letters to government officials and union members with key messages and calls to action.• Took initiative to support with back-burner projects; including updating the branding guide and the CFNU Wikipedia page. Show less

Kingston, Ontario

Shared employee between two partner organizations. Provided a range of services as needed from communication and administrative support, to fundraising and community events coordination, to building rentals management and book-keeping assistance (Part-time)• Generated e-newsletters using MailChimp with attractive, unique design and interesting content that consistently saw a higher than 45% open rate. Monthly e-newsletters for Nightlight usually resulted in increased donations and… Show more Shared employee between two partner organizations. Provided a range of services as needed from communication and administrative support, to fundraising and community events coordination, to building rentals management and book-keeping assistance (Part-time)• Generated e-newsletters using MailChimp with attractive, unique design and interesting content that consistently saw a higher than 45% open rate. Monthly e-newsletters for Nightlight usually resulted in increased donations and support.• Curated content for social media resulting in frequent audience engagement.• Attractive redesign of WordPress websites to increase visual appeal; improved navigation and provided easier access to desired information.• Organized key fundraising events, promoted events on social media and wrote press releases. Led ‘Coldest Night of the Year’ (CNOY) national fundraising walks for Kingston; recruited and managed over 20 volunteers, engaged more than 100 participants, and solicited local sponsors for donations. Helped organize and promote roof fundraising efforts that exceeded $21,000 goal. • Worked exclusively unsupervised in office and from home. Show less

Kingston, On

Lastly, I was promoted to Communications Specialist. This new position recognized my evolution into a highly skilled and experienced Communications professional. It also reflected my broad scope of ability from graphic design to writing to coordination. ----In addition to existing role, new responsibilities included…EVENT COORDINATION:• Trade shows and conferences – negotiate with external agencies for booth production; book conference space and speakers; arrange shipping of… Show more Lastly, I was promoted to Communications Specialist. This new position recognized my evolution into a highly skilled and experienced Communications professional. It also reflected my broad scope of ability from graphic design to writing to coordination. ----In addition to existing role, new responsibilities included…EVENT COORDINATION:• Trade shows and conferences – negotiate with external agencies for booth production; book conference space and speakers; arrange shipping of supplies and materials; review conference papers and presentations; coordinate attendance of delegates; social media coverage• Employee events – coordinating all site stakeholders; arrange event venue; negotiate stage and audio-video equipment; order supplies from external agency; communicate details to site and leadership team; arrange for transportation; implement guidelines from company Communications team• Arranging video and photo shoots with external agencies; acquiring a quote; coordinating with site stakeholders• Provide input to Communications plan and strategy• Writing marketing material; reviewing and editing articles and material produced by colleagues• Produce new marketing material (infographics, case studies, PowerPoint presentations)• Manage and maintain departmental SharePoint site• Interviewing candidates and coaching new hires for Communications department and on company products, technologies and projects Show less

Kingston, On

When I was promoted to Communications Technician, my role really began to change. The amount of graphic design work I was doing remained the same, while my other Communications responsibilities really increased to occupy 50% of my time. ----New responsibilities included...INTERNAL COMMUNICATIONS: • Assume role of divisional newsletter coordinator; planning each issue; writing articles, editing articles submitted by others; laying out content in final format; conducted web survey… Show more When I was promoted to Communications Technician, my role really began to change. The amount of graphic design work I was doing remained the same, while my other Communications responsibilities really increased to occupy 50% of my time. ----New responsibilities included...INTERNAL COMMUNICATIONS: • Assume role of divisional newsletter coordinator; planning each issue; writing articles, editing articles submitted by others; laying out content in final format; conducted web survey on Internal Communications tools and strategies to improve methods, analyze results and implement changes• Editing, layout and distribution of functional newsletters• Representing division on monthly Internal Communications and company intranet conference calls with other divisions and company Communications TeamEXTERNAL COMMUNICATIONS:• Collaborate to develop content and support with writing to produce 5 new product/services brochures and a fully revised divisional brochure• Work with key stakeholders to create new project datasheets and product planning guides, as well as update existing datasheets (as needed); write/edit/fact check; graphic layout of marketing material in other languages• Support coordination of participation at tradeshows and events; produce event magazine and customer newsletter• Support marketing campaign for ‘Vancouver’s 2010 Streetcar’ event (social media activity, produce marketing material and give-away promotional items)• Collaborate to create of PowerPoint presentation catalogue and maintain content of 20 product presentations; continue to provide support with the creation and beautification of PowerPoint presentations• Oversee student intern; develop internship plan/project; provide input and direction; complete intern’s evaluation; write reference letter• Implement new visual identity across division; coach employees on new visual identity guidelines; provide feedback to company Communications team Show less

Kingston, Ontario

I was promoted to Intermediate Graphic Design because my role had significantly expanded and I was responsible for tasks beyond my previous scope. In addition to graphic layout, I began coordinating and providing input for the content of approximately 55 project datasheets (including fact checking), as well as brochures. ----• INTERNAL COMMUNICATIONS: provide graphic support to company newsletter; produce artwork for remote offices; annual updates to divisional Health, Safety and… Show more I was promoted to Intermediate Graphic Design because my role had significantly expanded and I was responsible for tasks beyond my previous scope. In addition to graphic layout, I began coordinating and providing input for the content of approximately 55 project datasheets (including fact checking), as well as brochures. ----• INTERNAL COMMUNICATIONS: provide graphic support to company newsletter; produce artwork for remote offices; annual updates to divisional Health, Safety and Environment statement (8 languages); and various other request• EXTERNAL COMMUNICATIONS: produce layout of the divisional and product brochures, assume responsibility of coordinating, updating and fact checking project datasheets; produce product and sponsorship ads, provide graphic support for tradeshows, conferences and events (booth artwork, give-away promotional items, customer event invitations) • Assume responsibility for divisional sections on www.bombardier.com and company intranet site; supply web content; upload and maintain content using web content management system• Manage content (English and Chinese) of project website in Taiwan• Support the creation of powerpoint presentations• Manage distribution of internal communications (divisional memos, announcements, newsletters) via company intranet site and Communications department email account.• Maintain divisional photo and video library; maintain divisional material on internal multimedia library; provided support to company Communications team with maintaining multimedia library and function database; support company Commucations team with photo editing Show less

Kingston, Ontario

Once I was hired as a permanent employee, my performed the same tasks, but my responsibilties expanded. ----• INTERNAL COMMUNICATIONS: provide graphic support to company newsletter; produce artwork for remote offices; design divisional Health, Safety and Environment statement in 8 languages. • EXTERNAL COMMUNICATIONS: produce layout of the divisional brochure and project datasheets; produce product and sponsorship ads, provide graphic support for tradeshows, conferences and events… Show more Once I was hired as a permanent employee, my performed the same tasks, but my responsibilties expanded. ----• INTERNAL COMMUNICATIONS: provide graphic support to company newsletter; produce artwork for remote offices; design divisional Health, Safety and Environment statement in 8 languages. • EXTERNAL COMMUNICATIONS: produce layout of the divisional brochure and project datasheets; produce product and sponsorship ads, provide graphic support for tradeshows, conferences and events (booth artwork, give-away promotional items, customer event invitations) • Attend tradeshows as a Bombardier representative, work the booth, answer questions of conference attendees• Support the creation of PowerPoint presentations; maintain divisional organizational charts (in PowerPoint)• Manage distribution of internal communications (divisional memos, announcements, newsletters) via company intranet site and Communications department email account.• Maintain divisional photo and video library; maintain divisional material on internal multimedia library; provided support to company Communications team with maintaining multimedia library and function database Show less

Kingston, Ontario

• Provide graphic design services for internal and external communications, including layout of the divisional brochure, datasheets, adverts and newsletter. • Support the creation of powerpoint presentations and organizational charts• Perform general tasks such as scanning documents.

Westport, Ontario

• Produced a variety of advertisements for the weekly newspaper publication.