I transformed the communication and liaison area to achieve an integral execution of communication within the company, which represents a management of twice the number of members in the team (13 people).In addition to my previous functions, the planning and coordination of events incorporated, with approximately 400 annual projects, leading multidisciplinary teams at all levels of the organization.

I was responsible for brand positioning through the development of marketing strategies, external communication, and internal communication.I implemented and consolidated the company's digital strategies, which include SEO and SEM positioning, managing to place the brand organically in the top 3 in search engines.I was part of the team in charge of redesigning the institution's website.Along with the IT team, I coordinated the redesign of internal communication platforms (mailing… Show more I was responsible for brand positioning through the development of marketing strategies, external communication, and internal communication.I implemented and consolidated the company's digital strategies, which include SEO and SEM positioning, managing to place the brand organically in the top 3 in search engines.I was part of the team in charge of redesigning the institution's website.Along with the IT team, I coordinated the redesign of internal communication platforms (mailing, intranet), increasing engagement by more than 25%.I led the creation of institutional social networks, which currently provide valuable content for audience amplification.Conducted media training for the institution's management team.Due to SARS Cov-19, I took over the production of virtual events.EVENTS AND EXPERIENCESMy duties in this area involve event production, camera and budget management. Show less

Content management: I planned, wrote and edited bilingual content for internal communication channels, including video and editorial scripts.I was in charge of the administration of mailing campaigns.I developed specialized content to ensure organic appearance in specific media.Administration of the internal communication platform.Media monitoring.

I was in charge of the creation and development of Public Relations and marketing strategies to ensure the appearance in the media of the portfolio for specialized technology clients, which include companies such as IBM, Epson, Dassault Systemes, among others.Media training: I carried out consulting on image, non-verbal language and media management for official spokespersons of national and international companies.I created relationships with the main media and KOL, for the… Show more I was in charge of the creation and development of Public Relations and marketing strategies to ensure the appearance in the media of the portfolio for specialized technology clients, which include companies such as IBM, Epson, Dassault Systemes, among others.Media training: I carried out consulting on image, non-verbal language and media management for official spokespersons of national and international companies.I created relationships with the main media and KOL, for the consolidation of brands and obtaining spaces through the development of specialized content.I collaborated in the organization of brand events, including launches, press conferences, anniversaries, among others.I participated in the content proposal for social networks. Show less

I carried out the analysis and monitoring of political figures in the media.I was part of the team in charge of consolidating the database for the construction of profiles of interest.Writing of journalistic notes.