Lesly Marban work email
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I grow businesses, inspire and build teams in a variety of environments and help organizations and individuals realize their true potential. I am a decisive and results-oriented Senior Marketing Executive who can come up with interesting and unusual ideas, but also have the resourcefulness, willpower and planning skills necessary to implement those ideas. My expertise in strategic market planning, P&L management, category brand development, product launches, value-added pricing strategy, financial analysis, and strategic partnerships have been a hallmark of my success. I'm skilled in leading multiple projects through sales and cross-functional teams. As an insightful and persuasive communicator, I am able to interact effectively with customers, in-house teams, outside partners, and other key resources. I have a proven track record of delivering tactical marketing initiatives and executing marketing strategy and communication, resulting in significant sales, profit, and market share growth. Core CompetenciesMarketing Strategy | Marketing Execution | Product Launches | Brand Development & Positioning | Strategic Partnerships | P&L Management | Value Add Pricing Strategy | Integrated Marketing Campaigns | Business Development | Negotiations | Financial Analysis | Digital Marketing | Content Marketing | Lead Generation | Customer Acquisition | Social Media | Data Analytics | Operations | Change Management
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Chief Commercial OfficerVodoriChicago, Il, Us
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Chief Marketing OfficerVodoriChicago, Il, Us
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President And FounderDiberin Solutions Apr 2024 - PresentChicago, Il, UsProvide strategic marketing expertise and marketing leadership for measurable growth as a fractional CMO. -
Member Of The Board Of AdvisorsVodori Nov 2020 - PresentChicago, Illinois, Us
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Member Of The Board Of AdvisorsVonco Products, Llc Aug 2019 - PresentTrevor, Wisconsin, Us -
Senior Vice President MarketingIntuitive Dec 2020 - Mar 2024California, 94086, UsLead Intuitive Surgical’s global marketing strategy and operations to establish da Vinci Surgical Systems as the first choice among surgical modalities. Primary responsibilities include, go-to-market strategies aligned with business goals, brand & creative capabilities to support communication of our differentiated products, portfolio marketing, marketing operations, digital marketing, market intelligence, growth marketing, executive communications and thought leadership.Proud Executive Sponsor of our ¡HOLA! ERG -
President And FounderDiberin Solutions Dec 2017 - Nov 2020Chicago, Il, UsProvide industry expertise and management consulting to high growth start-up companies focused on medical devices, pharmaceutical, biotech and contract services. Functional expertise includes traditional and digital marketing, business development, enterprise value, and general management. Service offerings include: creating business plans; developing and presenting pitches for investor funding; developing marketing plan and budget to commercialize products; optimizing SEO; developing account-based marketing as well as CRM and content marketing.
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Chief Marketing OfficerMedline Industries, Inc. 2016 - 2017Northfield, Il, UsLead a team of 95 marketing professionals; created vision, mission, and key priorities for department; built demand and sales growth through marketing strategy and planning. Responsibilities include: branding, corporate communications, advertising, social media, eCommerce, data analytics, digital marketing, sales promotions and sales compensation, trade shows, content marketing, public relations, customer events, sales meetings, sales strategy, market research, customer insights, and customer relations. -
Senior Vice President MarketingMedline Industries, Inc. 2015 - 2016Northfield, Il, UsPromoted within role. Directed marketing and strategy for U.S. post-acute care market, including long-term care, assisted living, home health, hospice, and managed care. Drove 11% CAGR growth in diverse portfolio by partnering with sales and developing targeted marketing programs and promotions to increase sales velocity. Achieved unified customer value proposition of reducing hospital readmissions for post-acute care providers, partnering with several technology companies to bring evidence-based solutions to market. Increased brand awareness in post-acute care segments and maintained product leadership position in adult incontinence, wound care, and skincare.
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Vice President, Corporate MarketingMedline Industries, Inc. 2011 - 2015Northfield, Il, UsDirected marketing and strategy for U.S. post-acute care market, including long-term care, assisted living, home health, hospice, and managed care. Defined message strategy, commercial insight, and integrated communications plan for business portfolio, linking health economic principles, reimbursement guidelines, regulations, and industry information. Evolved sales team from transactional selling to a consultative selling powerhouse.
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Director, MarketingBaxter International Inc. 2008 - 2011Deerfield, Illinois, UsLed team and managed U.S. region P&L for IV solutions business, consisting of nine product categories. Oversaw development and drove execution of franchise-level marketing plans, including segmentation, positioning, pricing, marketing research, sales training, customer education, and promotional program tactics. Led marketing organization to develop and implement new commercialization process using Lean principles. -
Group Marketing ManagerBaxter International Inc. 2006 - 2008Deerfield, Illinois, UsLed team responsible for managing pharmaceutical portfolio worth over $300 million in sales. Implemented new pricing strategy for Frozen Premix portfolio based on economic value, customer segmentation, and targeting, resulting in year-over-year gross profit growth of 28% for 2006. Formulated and executed AVIVA 250mL container launch and go-to-market strategy; shifted pricing paradigm from commodity to value-based pricing model, resulting in 20 incremental margin points for product. Led cross-functional team consisting of supply chain, customer service, IT, and marketing communications to implement Frozen Premix Minimum Case Charge, driving $1,000,000 in annual total delivered cost savings.
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Sr. Marketing Manager, Pharmaceutical TechnologiesBaxter International Inc. 2004 - 2006Deerfield, Illinois, UsManaged IV drug portfolio worth $193,000,000 in sales. Launched Ceftriaxone Frozen Premix worth $12,000,000 in first year sales, including comprehensive strategic pricing, communications, product development, and sales plan. Overachieved sales and market share targets. Assessed product gaps, developed market research strategy, and completed multiple research studies to better understand market and customer dynamics, resulting in development of key Frozen Premix target segments. Partnered with sales area vice presidents to develop appropriate sales support, promotional, and training tools, resulting in 17% year-over-year GP growth in mature reconstitution product portfolio.
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Product Manager, NutritionBaxter International Inc. 2001 - 2004Deerfield, Illinois, UsOversaw five specialty nutrition brands. Integrated newly acquired specialty nutrition business by leading label changes, marketing collateral conversion, product positioning, sales training, and customer communication, resulting in Baxter TNT Award. Achieved 43% annual sales growth in new specialty nutrition brands through customer advocacy development, sales promotions, and direct-to-consumer advertising. Developed and executed marketing launch of company’s first pediatric parenteral solution, PREMASOL Injection, integrating market research, competitive intelligence, pricing, customer communication, and thought leader development.
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Project Manager, Strategy And Business Development, Medication DeliveryBaxter International Inc. 1999 - 2001Deerfield, Illinois, UsEvaluated and recommended new business opportunities and technologies to senior management. Structured, negotiated, and closed business expansion acquisition of third-party firm in specialty nutrition market worth $1,700,000 in first year sales. Established full product strategic marketing plan for PULSE nutrient enhanced water, from product/program conception in incubation phase, to seed funding, and through launch, integrating marketing research, competitive intelligence, pricing, and customer communication. Evaluated, analyzed, and recommended to senior management market entry strategy in e-health market.
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Senior Financial Analyst, Drug DeliveryBaxter International Inc. 1996 - 1998Deerfield, Illinois, UsOversaw strategic planning, forecasting, and financial analysis.
Lesly Marban Skills
Lesly Marban Education Details
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Depaul UniversityMarketing -
University Of Illinois Urbana-ChampaignAccounting
Frequently Asked Questions about Lesly Marban
What company does Lesly Marban work for?
Lesly Marban works for Vodori
What is Lesly Marban's role at the current company?
Lesly Marban's current role is Chief Commercial Officer.
What is Lesly Marban's email address?
Lesly Marban's email address is le****@****ter.com
What is Lesly Marban's direct phone number?
Lesly Marban's direct phone number is +184794*****
What schools did Lesly Marban attend?
Lesly Marban attended Depaul University, University Of Illinois Urbana-Champaign.
What skills is Lesly Marban known for?
Lesly Marban has skills like Strategic Partnerships, Product Launch, P&l Management, Cross Functional Team Leadership, Global Marketing, Market Research, Financial Analysis, Competitive Analysis, Marketing Strategy, Pricing, Product Development, Sales.
Who are Lesly Marban's colleagues?
Lesly Marban's colleagues are Kristen Mezzano, Niki Drelicharz, Ross Grey, J K, Josh Enderle, Quartz White, Maggie Reilly.
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