Lesly Ramirez Email & Phone Number

Mexico City, CDMX, MX

Ciudad De México

Responsabilidades: Diseñar y ejecutar estrategias de marketing digital, CRM, mailing, e-commerce y redes sociales para impulsar el crecimiento y la lealtad de cada marca. Administrar y desarrollar relación con socios estratégicos de Rewards como son equipos deportivos, promotores de espectáculos, influencers, etc. para re-lanzamiento de marca Juan Valdéz.

Torreon Coahuilla, Mexico

Manage loyalty programs for sales force promoting thier activiy and productivity and for customers to mantain their loyalty.

Monterrey Area, Mexico

Responsibilities: Manage and implement direct marketing and loyalty programs for all Soriana customers according to strategies focus on increase traffic to different POS where loyalty programs are offered.Results: We improved the exhibition in POS to enrich shopping experience, increasing a 20% in identified customers.

Mexico City Area, Mexico

Responsibilities: Define and execute marketing programs to create and run custom demand generation campaigns for each customer. Monitor daily operations of each account to measure the effectiveness of marketing activities. Results: Hewlett Packard. Execution of marketing campaigns such as: events, emailing and digital marketing for 60 distribution channels.

Mexico City Area, Mexico

Responsibilities: Analysis, build up and monitoring of budget, as well as the business plan for more than 50 channels of Latin America. Management daily relationships with channels. Analyze, estimate and report: sales by channel, ROI, prices, margins, sell in / sell out / sell thru.Results: Altogether with sales area, we detected new business opportunities.

Responsibilities: Development and implementation of a marketing plans for products and services per client, as well as strategies to increase revenues and market share in the health sector (public and private) in Mexico and Latin America.Results: We designed and implemented training strategies for sales team in Mexico and Latam (50 people). Partnerships.

Mexico City Area, Mexico

Responsibilities: Creation of the marketing plans for each product line (mini-laptops, laptops and desktops). Brand development and positioning, opening new markets and launching new products.Results: Achieve 4.6% of total market share in Mexico in the first year (Source: IDCQ311) and presence with medium-high ticket products in 80% of mexican retail.

Mexico City Area, Mexico

Responsibilities: Management of different product lines. Detection of new channels that represent higher income. Creation of product lines, based on market demand.Results: Sale and opening of 16 "HP Stores" nationwide. Launching of new technologies like Touchsmart, All-in-one and mini laptops.2008-2010. Manager of development of new channels “HP.