Lesly Ramirez Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México

Responsabilidades: Diseñar y ejecutar estrategias de marketing digital, CRM, mailing, e-commerce y redes sociales para impulsar el crecimiento y la lealtad de cada marca. Administrar y desarrollar relación con socios estratégicos de Rewards como son equipos deportivos, promotores de espectáculos, influencers, etc. para re-lanzamiento de marca Juan Valdéz Café en México. Negociación con proveedores y elaboración de propuestas comerciales para conseguir los mejores beneficios, así como garantizar el inventario adecuado de los productos a canjear y/o recompensas. Administrar los clientes potenciales y la recopilación de datos a través del CRM de marketing, aprovechando nuevas oportunidades para el cultivo de clientes, la automatización del marketing y el análisis de datos. Seguimiento de los resultados semanales, mensuales y trimestrales e identificar áreas de oportunidad para acelerar los resultados.Resultados: Ginflex- Incremento de tráfico a la página ginflex.com en un promedio de 7% mes vs. mes. Incremento de leads en un 40% en seguros de GMM.Juan Valdez: Incremento del 39% en ventas, 13% en recompra mes vs mes en la tienda oficial: juanvaldezcafe.mx, así como incremento en un 71% en el ticket promedio a lo largo 6 meses)

Torreon Coahuilla, Mexico

Manage loyalty programs for sales force promoting thier activiy and productivity and for customers to mantain their loyalty.

Monterrey Area, Mexico

Responsibilities: Manage and implement direct marketing and loyalty programs for all Soriana customers according to strategies focus on increase traffic to different POS where loyalty programs are offered.Results: We improved the exhibition in POS to enrich shopping experience, increasing a 20% in identified customers.

Mexico City Area, Mexico

Responsibilities: Define and execute marketing programs to create and run custom demand generation campaigns for each customer. Monitor daily operations of each account to measure the effectiveness of marketing activities. Results: Hewlett Packard. Execution of marketing campaigns such as: events, emailing and digital marketing for 60 distribution channels of Hewlett Packard achieving a ROI of 1.5 mdd per semester.Nature´s Sunshine. Campaign to train 30 new distributors nationwide. Alliances with gyms, yoga schools, spas for launches and brand positioning. Counseling for opening the first store in CDMX.

Mexico City Area, Mexico

Responsibilities: Analysis, build up and monitoring of budget, as well as the business plan for more than 50 channels of Latin America. Management daily relationships with channels. Analyze, estimate and report: sales by channel, ROI, prices, margins, sell in / sell out / sell thru.Results: Altogether with sales area, we detected new business opportunities and we proposed initiatives to execute them (Bundles for BTS, Kaspersky-Koblenz), we negotiated the start of operations with new distribution channels (Ingram Micro).

Responsibilities: Development and implementation of a marketing plans for products and services per client, as well as strategies to increase revenues and market share in the health sector (public and private) in Mexico and Latin America.Results: We designed and implemented training strategies for sales team in Mexico and Latam (50 people). Partnerships with Cisco, IBM, Dell, Carestream to assembly a showroom for hospitals and insurers products, increasing leads by 15%. Deployment of new training methodology: Technology Adoption (ATEC) for more than 500 users (doctors, nurses and administrative staff) at IMSS.

Mexico City Area, Mexico

Responsibilities: Creation of the marketing plans for each product line (mini-laptops, laptops and desktops). Brand development and positioning, opening new markets and launching new products.Results: Achieve 4.6% of total market share in Mexico in the first year (Source: IDCQ311) and presence with medium-high ticket products in 80% of mexican retail.

Mexico City Area, Mexico

Responsibilities: Management of different product lines. Detection of new channels that represent higher income. Creation of product lines, based on market demand.Results: Sale and opening of 16 "HP Stores" nationwide. Launching of new technologies like Touchsmart, All-in-one and mini laptops.2008-2010. Manager of development of new channels “HP Stores”.2006-2008. Senior Product Manager for “Attach”.2005-2006. Junior Product Manager for Laptops.2004-2005. Junior Product Manager for Desktops.2003- 2004. Sales Admin.