Athletic Marketing Assistant
Clarksville, Tennessee, United States
After graduation, I found myself facing the challenging reality of not being able to secure a job in the field I was passionate about. This situation led me to make the tough decision to move back home with my parents for financial stability and support.During this year, I pursued my master's degree in fashion merchandising, which was a valuable experience. It taught me the importance of adaptability and the willingness to explore diverse career paths, all while continuing to learn and grow.Once I completed my master's degree, an exciting opportunity arose. I accepted a position as a Marketing Intern at APSU. This role allowed me to dive headfirst into the world of college athletics marketing and fan engagement, which had always been my true passion. In this role, I had a variety of responsibilities.⭐️ Marketing Plans and Initiatives: I was tasked with creating, coordinating, and executing marketing plans and initiatives for volleyball, soccer, and baseball. The goal was to increase awareness, attendance, revenue, and fan engagement. ⭐️ Sports Coverage: I became a secondary marketing contact for prominent sports like football, men's, and women's basketball.⭐️ Social Media: This included creating engaging content, interacting with fans, and helping to build the online presence of the program.⭐️ Graphic Design: Creatively constructing graphics for social media accounts using Adobe software. ⭐️ Ticket Sales: In addition to marketing, I also assisted the Director of Tickets in group sales for football, men's and women's basketball, and baseball. Coordinating events like football tailgating added a dynamic aspect to my role.Reflecting on this experience, I learned a lot about myself, my determination, and my unwavering commitment to growing my career in college athletics marketing and fan engagement. It was a stepping stone on my journey toward achieving my goals in the world of college athletics.