Leslye Rivera Email & Phone Number

United States

Optimize marketing performance by leveraging programs, talent, and technology to drive the Marketing team's success in achieving both strategic and operational objectives

Using data analysis, project management, and Growth Marketing strategies to retain existing customers, identifying new business opportunities, and applying innovative tactics to drive sustainable growth.

Mexico City

• Provide support to the sales and marketing teams, analyzing and reporting data from various sources, identifying trends, correlation between variables and insights to create data driven strategies and quantify the performance of marketing initiatives.• Proficiently developed Power BI dashboards using SQL and Power Query, along with DAX programming for comprehensive data analysis.• Collaborated effectively with cross-functional teams, including technology, sales, marketing, and operations, to identify data analysis opportunities and define project requirements.

México

Selected for participation in AB InBev's Top Global Talent program, chosen by the company's top executives from a pool of 5,000 nationwide candidates.• Analysis of consumer trends utilizing Google Analytics, data from external vendors, internal sales and distribution data. This analysis informed a targeted strategy that led to increased sales of innovative products.• Worked along the No. 1 brand in the company to analyze marketing performance of innovation products and build a brand expansion plan.

Nuevo León, México

• Performed market research and analysis to identify consumer trends, insights, and emerging technologies that aided in the creation of premium healthy food products within a Mexican biotechnology Startup.

Monterrey Y Alrededores, México

• Biodiesel production by transesterification of reused vegetable and animal oil.• Execution of quality tests in the laboratory to optimize the formulation, to obtain higher conversion and performance.

Monterrey, Nuevo León, México

• Academic / business project winner of second place in the BioHack 2019 competition for the development of an innovative, fermented and probiotic drink.• Participation in concept creation, economic evaluation, design of experiments, sensory and microbiological tests, complying with Mexican regulations and customer requirements.

Monterrey, Nuevo León, México

Led a team of 4 individuals to conduct research on biopolymer production.Isolated relevant microbial strains for the project and conducted experiments within the FEMSA Biotechnology Center to develop a new product.