Manage the creative design team to develop and execute innovative design solutions for various beauty brands, ensuring alignment with brand standards and strategic objectives. Select clients include Patrick Ta, The Skinny Confidential, Merit, Ouai, Naturelab, YSE Beauty, Shani Darden, and Goodweird.Oversee the creative for marketing campaigns, product launches, websites, and digital content, driving brand growth and consumer engagement.Collaborate closely with the Art Director, CEO, and cross-functional teams to deliver cohesive and compelling visual narratives.

Provide comprehensive art direction and design services to a diverse clientele, including Papa & Barkley, Vive Cosmetics, Live Tinted, Lilly Lashes, Jocott Brands, and Thread Beauty.Lead the creative process from concept to completion, ensuring alignment with client objectives and maintaining a cohesive visual identity across all projects.Manage client relationships, project timelines, and deliverables to ensure high-quality outcomes.

A candle company inspired by horror. This is a passion project that takes up my free time. I am responsible for Art Direction, Branding and Identity design, packaging design, eCommerce website management, product photography, photo retouching, copywriting, email marketing, and social media management.Generated content on TikTok that went viral and resulted in 50k followers and 1 million views.

Oversaw the global rebranding initiative to create a new look for the brand, and conducted extensive market research to modernize the brand and attract a younger demographic.Led the design of limited edition collections in collaboration with celebrities and influencers, significantly enhancing brand visibility and increasing sales.Provided creative assets for digital campaigns, social media content, packaging, product launches, displays, and PR kits. While ensuring consistent brand messaging and high-quality visuals.

Developed and executed cohesive brand visuals across digital and print platforms, enhancing product and campaign visibility.Spearheaded the art direction for the 2019 Halloween Fantasy Makers campaign. Collaborating with project managers, models, photographers, and makeup artists to create impactful packaging and visual assets.Ensured all creative designs met brand standards and strategic objectives.

Managed the design life cycle for multiple global brands while delivering innovative solutions for websites, landing pages, print and digital ads, animations, branding, mockups, packaging, and in-store displays.Directed and mentored a team of junior designers, fostering a collaborative and creative work environment to ensure timely and high-quality project completion.Collaborated closely with project managers and cross-functional teams to achieve strategic goals and deliver exceptionally designed products.

Worked closely with the Art Director and creative team to create digital and print content for various agency clients. Work includes social media graphics, invites, web banners, digital and print advertisements, illustrations, and logo design.

Worked primarily on social media graphics, flyers and digital banners. Managed social media accounts for clients and wrote copy for social media. Assisted with photo shoots as needed.

Assisted the lead designer with a complete website redesign for the technology support center.Collaborated directly with the marketing team to execute unique campaigns to specifically target the UTEP student demographic and promote the Technology Support Center. Developed digital assets for social media and email, assisted with motion graphics and lower thirds for videos, and designed print collateral.Provided educational workshops for UTEP students about Photoshop, Illustrator, and InDesign on a weekly basis.

Maintained and updated the organization's social media accounts and website, as well as created graphics for the accounts.Worked closely with city stakeholders and media to maintain a positive relationship between the organization and the public.Created press releases and public service announcements.Worked directly with the Chief Executive Officer to execute speaking points for interviews. Designed and wrote weekly email newsletters using Constant Contact. These were sent to board members, stakeholders, staff, and media regarding the standing of the organization and provided organization updates and job openings.Designed graphics and flyers for various job fairs for pre-promotional purposes, as well as graphics and signage that were displayed during the events.