In 2018, I started interning for an e-commerce boutique, where I was introduced to social media management. Fast forward to today, and I spend every day researching social media campaign strategies that will exceed the business objective. I studied public relations and communication at Cal State San Bernardino. After graduation, I was introduced to social media management and quickly realized my passion for content creation and digital marketing. As someone who loves learning and self-development, being a Digital Marketing Apprenticeship at COOP these past few months has been exciting. I have built baseline knowledge in marketing tactics like SEM, SEO, and Google Analytics. I am excited to continue my career in an area where I can use my creative background and newly acquired analytical skills. If you’ve come across my profile, I would love to connect and learn more about opportunities at your organization.
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Assistant Marketing ManagerCrystalplus.Com Sep 2022 - Jul 2024Montclair, California, United StatesPromoted to Assistant Marketing Manager after my one-year review for exceeding goals and supporting the company in a variety of roles. - Facilitated in redesigning the company website layout and design to be more user friendly and improved brand cohesiveness on all digital and print platforms - Oversaw a team of six execute content used for ten different mediums including blog posts, website banners, search, and social media campaigns for all seasonal gift-giving occasions, resulting in new revenue of $20K+- Evaluated new business opportunities and partnered with organizations as their event sponsor to strengthen our brand visibility within higher education institutions and the golf community - Monitored brand-related mentions on all social platforms and engaged with customers’ reviews to uphold the 4.8-star rating on ShopperApproved
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Marketing CoordinatorCrystalplus.Com Aug 2021 - Sep 2022Montclair, California, United States- Approved social content for all social media posts on Facebook, Instagram, Pinterest, and LinkedIn, and effectively built engagement and following - Communicated exceptional customer service by warmly greeting customers on the phone and promptly responding to their private messages on LiveChat, creating great relationships and customer loyalty- Generated new purchase leads monthly via Linkedin by cold messaging 50+ company leaders to connect with our business which produced website traffic to the corporate/employee gift-giving landing page- Created Monthly Marketing Analytical Reports on a variety of third-party platforms (Google Analytics, Facebook, Yahoo Ad) for the VP of Marketing to analyze and communicate suggestions on how to improve the digital ads
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Freelance Assistant And Instagram ManagerNew Palm Collection Mar 2019 - Sep 2020Upland, California, United States- Contributed to the planning of the social media content calendar on Instagram by taking product photos, sourcing, and creating visuals to improve brand awareness with 25+ posts each week- Increased followers by 20% by implementing organic and paid social media strategies to drive engagement- Aided leadership with administrative responsibilities such as drafting emails, editing newsletters, and coordinating several events to promote company culture- Designed marketing materials and publicizing events through social media saw growth in attendance at several pop-up events throughout the year
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InternNew Palm Collection Jul 2018 - Mar 2019Rancho Cucamonga- Handled pitch emails and direct messages for Instagram to effectively network and build relationships with various social media influencers a month to represent and market the clothing items on social media and increased sales by 10%- Assisted a marketing team in producing photos and videos for visual storytelling on all social networks and the company website to build engagement and website traffic - Produced monthly newsletters for our email subscribers to increase customer engagement - Conducted photo shoot preparation by scouting locations, styling outfits, and ensuring all props and products were packed in an appropriate organized manner for an efficient shoot day
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Independent Child Care ProviderNo Company Name Available Oct 2010 - Jul 2019Upland, Ca ;Chino, Ca ;Anaheim Hills, Ca; Rancho Cucamoga,Ca ; Various Locations- Supported parents' goals by creating safe environments where their children could play- Managed daily activities including school, sports clubs, music lessons, and play dates- Performed light housekeeping duties and ran errands, which saved parents 10 hours weekly doing chores- Enriched activities the children would participate by planning educational and fun activities and reduced screen time by 25% - Ensured client privacy in handling confidential family matters- Achieved great customer service status as an in-demand babysitter with many repeat and referral clients
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Public Relations Manager For CrewLove Your Melon Cal Sate San Bernardino Campus Crew Jan 2018 - Jun 2018San Bernardino, Ca- Supervised monthly meetings to communicate the data collected from our social pages and discuss new tactics, and grew our digital channels quarterly by 10% - Implemented a social media strategy to increase brand awareness by following our brand's hashtag, engaging with our followers, reposting user-generated content, and covering live events on our social platform- Prepared and planned creative recruiting and giveaway events that contributed to high participation levels in our community- Created flyers for our campus-wide quarterly bone marrow registration event, helping to increase our campus registration by 30%
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Production AssistantAd Leverage Jun 2016 - Aug 2016Thousand Oaks, California, United StatesHelped the production team in pre and post-production with handling diverse responsibilities by providing exceptional ability to multitask and prioritize. Prepared paperwork, set up scenes when necessary, and collaborated with the editing and lighting teams to ensure all requests were fulfilled. -
Program LeaderThink Together! Aug 2015 - May 2016Rancho Cucamonga, California, United States- Instructed a classroom of 25 students and implemented daily activities focused on academic enrichment and physical activity.- Maintained the standards and procedures set forth by Think Together and the Elementary School- Motivated students to learn by providing hands-on and fun activities - Enforced communication with parents on students' behavior and performance
Lesly Z. Education Details
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Digital Marketing -
Communication And Media Studies
Frequently Asked Questions about Lesly Z.
What is Lesly Z.'s role at the current company?
Lesly Z.'s current role is Freelance Assistance and Instagram Manager.
What schools did Lesly Z. attend?
Lesly Z. attended Coop Apprentice, California State University-San Bernardino.
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Lesly Echeverri Z
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