I have more than 30 years’ experience in marketing, working in both the corporate and agency industry, with more than 20 years working in China and South East Asia. I am an experienced management professional, with a wealth of experience & passionate about Brand Activation, from strategy to implementation, with accomplished achievements in South Africa, Africa, China & South East Asia - Malaysia / Singapore / Vietnam / Myanmar / Cambodia / Thailand.My purpose is to develop and execute brand activation strategies that connect people with value-driven messages that add value and optimize ROI. A team player, with high energy levels, passionate and a ‘Can Do’ attitude. Leads by example, with a hands-on approach, self-motivated and driven. Innovative & creative by nature, with good instincts and a proactive thinker!Endorsements:★ “expert… he truly understands his clients”• “Lester is an expert on Brand and Marketing Activation with in-depth understanding of Asian markets. He truly understands clients, having worked on both brand and agency side, which makes it easy for him to create and implement Brand & Marketing Activation plans that deliver positive ROI and on expectations.”-Snr GM: Thailand & Cambodia, DKSH Smollan★ “creates…perfectly integrated campaigns”• Lester’s passion for experiential marketing & desire to create perfectly integrated campaigns across the value chain has seen him involved with many best-in-class projects and some that can only be described as iconic.”-Head of Group Asia, China★ “he transformed SCED… into a lighthouse”• Lester brought knowledge and science into SCED. He transformed what was once a dumping ground into the pride of Nestlé Malaysia Marketing… a lighthouse of sampling and activation standards.”-Nestlé SCED★ “great passion… extensive experience”• “Lester successfully restructured and reenergized the company’s sampling events team into the current Shopper and Consumer Engagement Department.”-Head of Sales, MYSG, Nestlé★ “an inspiration… extraordinary”• “Lester is not just a leader… he is an inspiration… he has vision and extraordinary ability and leadership.”-Nestlé SCED★ “enjoys supporting his co-workers”• “Lester Kahn believes in the potential in everyone and wants to help people fully reach it and make the most of their potential. Always attentive, he enjoys supporting his co-workers on a daily basis by offering them encouraging and rewarding activities adapted to each one.”-CTPI Report Extract