Lester Lim Email & Phone Number

Singapore

Vietnam, Australia

Founded in 1998 in Australia, SPG Land is an international real estate group dedicated to investing in high-end real estate, premium hospitality, urban infrastructure and smart city technology. We are proud to be recognized for the excellence of our work and our innovative initiatives in real estate developments that shape and transform the urban living landscape of cities. SPG Land values an international perspective, the spirit of innovation, great partnerships and a committment to our goal of Local Innovation. Global Transformation.Responsibilities• Lead the Marketing and Communications team of staff in Vietnam and Australia in all aspects of global marketing and communications that encompasses all marketing segments.• Oversee all marketing functions including Brand, Communications, Digital Marketing, Events.• Manage Marketing Budgets for Corporate and for all ProjectsAchievements• Developed integrated marketing strategy for Paradiso Place, the largest residential site launched in 2022 in Gold Coast, Queensland, Australia. Achieved sales of AUD$150 million in 8 months from launch. • Conceptualised, designed, and implemented a suite of innovative marketing tools in the AUD$4.5m Sales Gallery, the largest Sales Gallery in Australia with the largest immersive theatre experience. Developed a truly unique and positive end-to-end customer journey experience that remains unparalleled in the Australian market. • Developed all aspects of the Paradiso Brand from conceptualization to execution including all brand materials, collaterals, communications, events.• Managed all aspects of digital marketing including, SEO, SEM, social media advertising to acquire over 20,000 qualified leads at a cost effective CPL.• Developed communications strategy and worked with communications agencies to successfully deliver integrated communications across paid and owned media. • Implemented innovative smart home platform and introduced the concept to the Australia market.

Ho Chi Minh City, Vietnam

Masterise Homes – a member of Masterise Group, is the pioneer in bringing world-class excellence to the development, operations, and management of luxury real estate products and service, in the Vietnamese market and beyond. Masterise Homes relentlessly applies world-class standards in our developments. We are committed to delivering unrivalled quality in all products and services for the ultimate in customer experience, contributing to the community and promoting sustainability, in Vietnam and beyond. Responsibilities• Led the Marketing team of 40 staff across two cities in all aspects of global marketing and communications that encompasses all marketing segments.• Led all Project Marketing Teams in uncovering insights about the market and the target segments, in formulating strategic 360 marketing plans, and in timely implementation of all marketing programs. Achieve KPIs for all Project Marketing Campaigns• Guided the Central Teams of different functions – Brand, Communications, Digital & Media, Events, and Design – to achieve the best-in-class quality in their respective functions, working in synergy with the Project Marketing Teams. • Manage Marketing Budgets for Corporate and for all Projects• Initiate new ideas and cultivate both strategic and creative thinking within the department and help build high morale and develop talents within the Marketing DepartmentAchievements• Managed the marketing teams for the pre-launch and launch of multiple residential projects across different market segments in Ho Chi Minh City and Hanoi;Lumiere riverside 1,030 units (Phase One 100 percent sold)Grand Marina, Saigon 2,300 unitsMasteri West Heights 3,599 unitsOneCentral 214 unitsThe Grand Hanoi 104 units• Managed the communications teams for the announcement of Grand Marina Saigon, the first branded residence in Vietnam and the largest Marriott branded residences in the world

Singapore

Habitap is Asia’s first fully integrated smart living platform that seamlessly integrates three core functions – smart controls, smart community management, and smart lifestyle services, all in one award-winning mobile application. Harnessing the technology behind Internet-of-Things (IoT), Habitap is a pioneer in smart home integration to create a better user experience, greater convenience and efficiency for homeowners, offices and communities. The property technology firm has integrated Habitap into prime residential projects and the most prestigious Grade-A commercial developments in Singapore. Responsibilities• Leading the organization in all aspects of global marketing and communications, creating a clear marketing strategy that encompasses all marketing segments.• Implementing all marketing activities across the full marketing mix and setting KPI’s for marketing activities across the business. This includes public relations, advertising, collateral development, digital assets such as the corporate website and social media platforms.• Generating brand awareness and synergising all marketing and outreach efforts to ensuring that all communications align with the brand.• Partner management. Working with Habitap’s partners others to develop marketing plans to generate new business and increase brand awareness. This includes working with Government agencies such as the Building and Construction Authority to further the awareness of smart homes, smart buildings, and smart workplace technologies. Also working with property developers to develop marketing and communications initiatives for their respective smart office and residential projects.• Developing the company’s mid to long term strategic and annual marketing plans.

Singapore

• Head of Marketing Communications department overseeing all aspects of communications for the $11billion portfolio, Marina One and DUO.• Development, implementation and overall integration of yearly marketing and corporate communications strategy for the different components of Marina One and DUO, covering commercial, residential, retail and hotel in support of leasing and sales activity.• Execute high profile events to commemorate development milestones of the Marina One and DUO projects.• Develop and implement digital marketing strategy including developing social media platforms such as Facebook, Instagram and integrating these platforms into an effective part of the communications process. • Lead the project to develop a revolutionary integrated Mobile Application combining features for use by residents, office tenants, retailers, and shoppers. The first integrated property mobile application in Singapore. • Develop detailed 6-month plans to maintain a high profile for the Marina One and DUO projects as well as the corporate brand and the JV company• Manage external agencies for execution of integrated marketing communication strategies• Crisis management and communication

• Oversight of communications strategy and plans at respective country levels, namely, Singapore, Malaysia, China and Vietnam.• Work with respective country Managing Directors to provide guidance and strategic counsel on marketing and corporate communications activities.• Media spokesperson for the company and company's point of contact for all media relations activities. • Ensure adherence to Stock Exchange filing regulations for dissemination of press releases and for media interviews.

• Seconded to Raffles Quay Asset Management, a joint venture of Keppel Land, Hongkong Land, and Cheung Kong Holdings.• Head of Marketing Communications department overseeing all aspects of communications for the companies and projects in the portfolio, namely, RQAM, MBFC, ORQ, Marina Bay Residences (MBR) and Marina Bay Suites (MBS).• Development and implementation of yearly marketing and corporate communications strategy for the different components of MBFC, namely, commercial, residential, retail in support of leasing and sales activity.• Stakeholder management of all the Joint Venture partners consisting of Cheung Kong (Holdings), DBS Group, Hongkong land, Keppel Land, Keppel REIT, and Suntec REIT.• Execute high profile events to commemorate development milestones of the MBFC project.• Develop detailed 6-month plans to maintain a high profile for the MBFC project as well as the corporate brand and the JV company• Manage external agencies for execution of integrated marketing communication strategies• Crisis management and communication• Develop annual budgets and budget control

Shanghai City, China

A provider of integrated marketing communications services in China, Ortus Group consists of three independent agencies: Ortus Advertising, Ortus Public Relations and Ortus Events. With the different areas of specialization, Ortus has successfully created and implemented advertising and public relations campaigns, as well as events, marketing initiatives, and brand building efforts for MNCs in China.Responsibilities• Public Relations/Events Management/Advertising and Branding • Pitching, conceptualizing, developing, managing local to regional campaigns• Crisis management and fronted spokesperson for corporations • Developing communications strategy for world-renowned brands• Conceptualizing corporate image, managing corporate identities and branding strategies• Corporate responsibility initiatives • Dignitary hospitality • Staging and customizing events to brand strategies such as road shows, product launches, gala dinners and celebrity engagements• Supervision over branding principles for collaterals• Developing strategy and managing creative resources for advertising campaigns

Cupertino, California