- Managed and communicated project plans to clients and internal teams, including strategy, experience creative, production and traffic departments, ensuring on-time, on-budget delivery. Aligned with clients and agency processes while managing expectations- Developed project scopes of work, resourcing plans, timelines and briefs for key client accounts, updated and adapted as projects evolved- Clients: Barclays International Banking and Private Banking, NOW: Pensions

- Worked for Mediabrands Content Studio, formerly known as SOCIETY (Apr 2018 - May 2021). Re-joined as a monthly-based freelancer in 2023- Managed and grew multiple key client accounts. Developed and implemented strategic plans for content strategy and through-the-line marketing campaigns covering TVC, OOH, print, social media and digital advertising, O2O activations, digital performance, social intelligence, community management and events. Followed up on leads and won new client accounts- Retained clients, built strong and trusting relationships, ensured client satisfaction, and identified new business opportunities within our portfolio- Communicated and coordinated with internal cross-functional teams and external parties, including media agencies, PR agencies and production vendors, to deliver solutions- Leveraged technical tools and quantitative data to successfully manage campaigns, ensuring high customer satisfaction and renewal- Prepared insights reporting, including Brandwatch analysis and research- Clients: Disney+, Spotify, Netflix, BMW, Coca-Cola, OLAY, First Aid Beauty, Crest, Oral-B, Always, J.P. Morgan Asset Management, Prudential, Atelier Cologne, Wyeth, Cityplaza, mtm labo, Patisserie La Lune, Elizabeth Arden, Citizen (some campaigns with exposure in Taiwan and APAC)Achievements:THE MARKETING EVENTS AWARDS 2019• BEST OF SHOW - AGENCY• BEST EVENT (RETAIL) - GOLD | Brand: Atelier Cologne• BEST POP-UP EVENT - GOLD | Brand: Atelier Cologne• BEST USE OF SOCIAL MEDIA - SILVER | Brand: Cityplaza THE MARKETING-INTERACTIVE MARKIES AWARDS 2019• BEST IDEA (WEB DESIGN) - GOLD | Brand: Coca-Cola HK • BEST USE OF GAMING - SILVER | Brand: Coca-Cola HK• BEST IDEA (GAMING) - BRONZE | Brand: Coca-Cola HK

- Managed and assisted in various supporting functions, including marketing and communications, procurement, and administration, for the new joint venture securities company in China majority-owned by HSBC Hong Kong- Event management for the grand opening ceremony- Provided executive administrative management for the CEO, GM, COO and board members, including coordinating extensive calendars, managing over 2000 meetings, calls, and correspondence activities annually, and organising their frequent and complex travel arrangements- Reduced administrative costs by 20% through onboarding 15 vendors to the HSBCvendor pool system within 3 months, including mobile carriers and courier service

- Managed and executed deliverables, including print ads, direct mails and emails for Sky UK Acquisition and TV Products trading marketing campaigns- Worked closely with Design, Artwork, Digital and Quality Assurance teams for deliverables of campaigns after analysing and interpreting production briefs from Sky stakeholders, prioritised and managed the workflow of multiple campaigns- Maintained client relationships by ensuring the delivery of high-quality services and solutions on brief and on time. Conducted weekly status meetings with clients- Coordinated closely with media agency, planned and organised deliverables in advance and reacted responsively to any ad-hoc up-weighted media plansAchievement:SKY UK - STARS SHINING STAR AWARD 2016• Nomination for Stellar Performance

- Planned, managed, and coordinated various multimedia marketing, branding and design projects, including advertising, user experience design, event management, public relations, media relations, photography, video and animation production- Provided insights to clients regarding new market needs, current consumer behaviours, and forecasts. Developed campaign proposals and set up project timelines and budgets- Prioritised tasks on a daily, weekly and monthly basis to enhance team efficiency. Proactively alerted relevant parties about potential schedule delays and budget overruns, taking corrective action as necessary- Clients: Hong Kong Trade Development Council (including projects in China), Aedas Architects Hong Kong, Harbour City, Chow Tai Fook Jewellery, Kingdom of Tonga and Timberland

- Provided a full spectrum of professional business and administrative support to the British Managing Director and Chinese Investment Director - Managed calendars, coordinating over 500 meeting schedules, calls, emails, and correspondence activities annually, and personal matters of the directors- Handled frequent and complex travel arrangements for the directors and their business/personal contacts, as well as managed expense reimbursement claims- Acted as a receptionist and achieved a 10% improvement in office efficiency by maintaining a comprehensive filing system that enhanced accessibility and organisation of critical documents

- Liaised with international organisations for partnership events, including consulates and chambers of commerce from various countries, such as Sweden, Finland, Spain and Japan- Conducted research and prepared reports for business analysis- Served as the Project Coordinator of The 2011 Global Urban Development Forumin Beijing

- Planned and executed multiple advertising, branding, and marketing communication campaigns through channels including TV, OOH, print, website, direct mail, brochure and POS under tight schedules within the agreed budgets- Spearheaded communication between clients and creative team to ensure project alignment with brand strategy, client objectives and satisfaction. Prepared creative briefs, and coordinated closely with creative team, media agencies and production vendors to complete delivery.- Clients: Procter & Gamble, including SK-II, OLAY, Pantene, VS Sassoon, Always, Oral-B (some campaigns with exposure in Taiwan & China), Samsung, Laneige, dermes, reenex, and Nike