From client inception to ongoing relationship management, I specialised in crafting and implementing tailored marketing strategies for my customers and their businesses. Driving revenue growth and reaching untapped potential whilst achieving key business outcomes. My experienced encompassed a diverse set of disciplines and responsibilities:• Business analysis and market research, with a focus on market dynamics, brand positioning, and competitor benchmarking.• Integrate data-driven marketing strategies, ensuring alignment with business performance and overarching goals.• Develop and execute strategic digital programs across a spectrum of industry sectors, including Legal, E-commerce, Health & Beauty, Retail, Professional Services, Building, and Aged Care.• Apply data-driven strategies, utilising BI tools, including EngineRoom’s proprietary BI platform for marketing attribution, Google Analytics, Website tracking, Lead management software, CRM, and other integrated solutions.• Lead performance-based customer acquisition campaigns, optimising ROI and brand visibility.• Nurture trusted client relationships, the talents of internal teams, and fostering a collaborative and results-oriented environment.• Spearhead end-to-end website strategies, content, brand, and search marketing programs, across both organic and paid channels.

Nurtured and led marketing programs for a portfolio of national brands, integrating campaigns across a range of print and digital solutions, including Sensis’ suite of products. Marketing strategies executed in line key business goals and targets and extensive customer relationship management, and working closely internal agency team.

Product expert for SEO introducing Sensis' SEO program to the Melbourne sales team, leading a team of 40 team members.• Led and up-skilled sales teams on SEO principles and best practice.• Structured and performed training sessions and workshops.• Developed ongoing resources and marketing materials to support sales teams.• Performed website analysis that provide vital insights and informed recommendations.• Develop comprehensive SEO strategies for businesses and presented these to clients.

• Managed revenue portfolio of Sensis advertising customers.• Secured trusted customer relationships and advised on marketing strategies.• Successfully delivered advertising programs for businesses within Sensis’ suite of products and in with advertising guidelines, policies and procedures.• Grow overall revenue portfolio and new business acquisition.